RE49 news and archive

RE49 finalist for Green Fashion Award

RE49 finalist at the Green Fashion Product Award in Germany with final on the 22nd of July at the Neonyt Sustainable Fair in Dusseldorf. Already finalist at the generic Green Product Award in Berlin in March, we are so proud to have moved to the next level of this prestigious price. We are competing with forty fashion brands from all over the...

Fashion Partner Content

Not only sneakers: RE49 presents its SS24 collection

The RE49 SS24 has a first highlights: in addition to the appreciated Lifestyle Sneaker, the brand with its disruptive claim "recycling is the luxury footwear", picked an icon of the past, the Desert Boot, and added a casual walking shoe naming The Beach. Let's see what happens at RE49. For SS24, we started from our main founding value: giving a...

BusinessPartner Content

RE49 was awarded the "America Innovation" award by the Italia – USA Foundation

Rome, May 5 th 2023 – “Premio America Innovazione” promoted by the Fondazione Italia – USA was awarded to a few selected Italian start-ups, handpicked by the committee for their innovation and scalable business model. This award has a high-rank reputation for international investors who look for rising stars in the start-up and scale-up world....

Fashion Partner Content

RE49 nominated for the Green Product Awards 2023

RE49, the circular shoe brand, announces the nomination for the The Green Product Award 2023. The award distinguishes products and services, good in sustainability, innovation & design since 2013. RE49 was selected among numerous sustainable brands and standouts for the specific value proposition of the applied circular economy creating shoes...

Fashion Partner Content

RE49: The new Fall/Winter collection of sustainable footwear

At Pitti Immagine, RE49 presents the new collection of 100% sustainable shoes. RE49, the Italian circular fashion footwear brand, presents its new fully sustainable shoes. "The intention is to add a collection of boots and modern shoes to our Lifestyle sneakers beginning with our Boots Stage, in competition for the Compasso D'oro 24.” Nicola...

Fashion Partner Content

RE49, Values and Brand

RE49 Italian Sustainable Shoes: the benchmark for the applied circular economy to fashion. The brand and project RE49 was born from the heritage of the Eredi Masolini shoe factory in Udine, Italy, and the desire of Nicola, the fourth generation, to create “something that doesn't yet exist”. RE49 is a brand, but also a tech project that includes...

FashionPress Release

Sustainable shoe brand RE49: RE-use, RE-cycle, RE-duce

“Nothing is wasted. Everything can be reused. You just need good ideas and love” – that’s the motto of sustainable shoe brand RE49. Founded in the year 1949, the company’s mission has been to take action for the climate and make a difference for future generations from the very beginning. Since its inception by Valentino Masolini, the first...

FashionPress Release

Beach umbrellas and sails turned into the most sustainable shoes in the world with RE49

In the province of Udine, in Italy, a start-up company produces the most sustainable shoe in the world: RE49, which will be exhibiting at Pitti Immagine Uomo in June, embraces sustainability and circular economy across all stages of production, and creates vegan, limited-edition shoes, ensuring full transparency through the Blockchain...