Replay news and archive

Replay CEO: ‘Genuineness and authenticity are currently the greatest luxury’

Vintage is all the rage among Generation Z - especially those active on the video platform TikTok - who have recently discovered and reinterpreted numerous fashion trends from the past. The Italian denim brand Replay is capitalising on this phenomenon and reissuing a denim classic from the 90s: the '9zero1'. The relaunch, combined with a...

Fashion Partner Content

Replay is The New Official Denim And Formalwear Partner of FC Bayern Munich

Replay and FC Bayern Munich have signed a sponsorship agreement for the next four seasons. Replay will be the official sponsor until June 2027 and will outfit both the players and the club's technical and management staff with formal and casual clothing. The existing partnerships that see Replay working with other prestigious clubs such as PSG,...

Fashion Partner Content

Replay becomes main sponsor of Rolex Monte-Carlo Masters

Premium denim brand Replay signs partnership until 2024 as main sponsor of the prestigious tennis tournament. As part of its wide-reaching sports sponsorship strategy, putting its name beside leading lights of sporting excellence, such as football teams PSG, Ajax and Atalanta, the rugby giants the All Blacks and individual “ambassadors”, such as...

Fashion

Replay strengthens collaboration with Husqvarna Motorcycles

Premium Italian casual clothing brand Replay is strengthening its collaborative partnership with Husqvarna with an exclusive limited-edition motorcycle. Replay first started its partnership with Husqvarna Motorcycles in 2020, when it became sponsors of its official Moto3 team. It is increasing its move into the motorcycling sector with exclusive...

Fashion

Replay launches sustainable “double green” denim

Italian denim brand Replay has released a denim range which is made entirely from either recycled, recovered and repurposed materials, as they look to further their developments in sustainable denim. The Replay ‘Hyperflex Re-Used’ collection, in partnership with Isko, comprises of eco-friendly raw materials, as well as a mix of reused or...

Business

Replay turnover grows by 10.3 percent in 2019

Denim brand Replay closed the 2019 financial year with a 10.3 percent growth in turnover to 262.3 million euros, against a 2018 figure of 237.9 million euros, as well as a 30 percent increase in EBITDA compared to the previous year, with an absolute value of 28 million euros, 11 percent of turnover. Commenting on the company’s performance,...

Business|REPORT Featured

Replay’s parent group enjoys 21 percent annual EBITDA leap

New York – Fashion Box, the parent company to fashion brand Replay, has posted 237.9 million euro in revenues over 2018, enjoying a 21 percent jump in earnings before interest, taxes, and amortization (EBITDA), reaching 21.7 million euro. As advanced by the fashion company’s management, the group is set to accelerate its pace of growth in 2019....

Business

Replay owner Fashion Box's turnover increases to 230 mn euros

The Fashion Box group owner of the Italian denim label Replay, reported a considerable revenues growth in fiscal 2017 over the previous year, reports Modaes.es. The company’s turnover for the year reached 230 million euros (281.5 million dollars) compared to 203 million euros (248.4 million dollars) in 2016, while EBITDA was 18 million euros (22...

Video

Replay Eco Warriors for L.I.F.E.

Once again, Italian denim brand Replay has come up with an innovative way to market its new Laserblast L.I.F.E. jeans collection. Using real-life environmental activists, the company has developed short videos featuring “eco warriors” to advertise their new eco-friendly denim line. The capsule collection Replay Laserblast L.I.F.E. uses the...

Design

Replay opens Japanese flagship

Replay has opened a flagship store in Japan as part of its retail expansion strategy. The Italian denim and casualwear brand has been looking to grow its Japanese business, marked by the opening of its new flagship store at the Daikanyama T-Site, a new high-end shopping destination based in the heart of Tokyo’s Shibuya fashion. Replay's store...

Design

Replay real time music composing

Following the fruitful collaboration with UK music phenomenon RjDj, Italian jeans label Replay is launching an music iPhone App. RjDj’s music philosophy meets Replay's heritage which is linked to the concepts of re-making, re-creating and re-elaborating. The Replay App elevates music into the new genre of reactive, which samples and replays the...

Fashion

Replay denim turns art canvas

After meeting people wishes around Europe and customizing live their favourite pair of jeans, artisan designer Canedicoda continues its collaboration with denim brand Replay. The ‘Re-denim by Canedicoda for Replay’ tour visited the Replay Stores of Berlin, Paris, Barcelona, Leeds and Edinburgh. Now Canedicoda selected a female and a male SS10...