Shapewear news and archive

True Religion enters shapewear category as it continues to up womenswear focus

Lifestyle brand True Religion has taken its first steps into the shapewear market with the launch of the ‘True Beauty Perfector’ collection, featuring pieces designed to enhance the silhouette. Among the line is the Jenny Curvy style jeans, which come in three washes and three different fits, each of which incorporate an “innovative curved back...

Fashion

Yitty expands into swimwear with debut Shaping Swim collection

Yitty, the shapewear brand co-founded by four-time Grammy Award-winning artist Lizzo, has launched its debut swimwear collection, Shaping Swim. The collection drop comes as the brand nears its two-year anniversary, and features body-hugging swim silhouettes for an inclusive range of sizing. Available exclusively online at www.yitty.com, the...

FairsFeatured

Curve NY 2024 forecast delivers strong outlook for athleisure and shapewear

At February’s Curve NY, the largest lingerie trade show in North America, over 150 international brands not only in lingerie, but in loungewear, active and swim descended on the Javits Center to present their latest innovations. The show welcomed retail buyers and industry tastemakers with opportunities to create new business, discover upcoming...

Fashion

Maidenform targets new generation with launch of M collection

American shapewear brand Maidenform has launched a new line of contemporary intimates under the name M, designed with younger generations and younger-spirited consumers in mind. The new Maidenform M collection features an assortment of bodywear, bras and underwear in bright colours and neutrals that can be worn as intimates, loungewear or even...

BusinessFeatured

Skims secures four billion dollar valuation and sizable funding round

Kim Kardashian’s Skims has snapped up a four billion dollar valuation after closing a sizable funding round led by Wellington Management. The shapewear and intimates brand, which was co-founded by the reality star in 2019, secured 270 million dollars in the Series C round, with the funds to go towards accelerating the brand’s product innovation...

FashionPress Release

Magic Bodyfashion: These shapewear styles are perfect for summer

Shapewear Innovations MAGIC Bodyfashion offers shapewear to give everyone invisible and comfortable support. MAGIC Shapewear comes in every skin tone and is made from high quality materials. The collections feature different shaping levels that offer light to firm support. Over the years, MAGIC has evolved with new styles, techniques and...

Fashion |In Pictures

Skims launches adaptive collection

Kim Kardashian’s shapewear brand has launched a new adaptive collection to make its range accessible for even more body types and sizes. The adaptive collection aims to address a gap in the accessibility market with each Skims piece, including a bralette and briefs, featuring closures located towards the front of the garment and body for...

Fashion |In Pictures

Victoria Beckham launches shapewear with VB Body

Victoria Beckham has entered the shapewear market with the launch of VB Body, described as a permanent capsule collection created to “flatter the body” and to be worn under clothing, or on its own. In the press release, the British designer states that VB Body was conceived as a capsule of pieces to be “both foundational and a statement”. It...

Fashion Featured

Lizzo launches shapewear line Yitty in collaboration with Fabletics

American Grammy winner Lizzo, known for songs like ‘Juice’ and ‘Truth Hurts’, has entered the fashion business with her own shapewear brand Yitty. The brand was created in collaboration with sportswear label Fabletics, according to a press release in the hands of CNN and Forbes, among others. Launching on April 12, the like includes slim-fitting...

Business

Global shapewear market expected to reach 3.7 billion by 2028

The shapewear market has continued to grow over the years due to lifestyle changes and cultural impact, and, according to a report by Research and Markets, it looks as though it will only maintain the expansion. The data platform has released its Shapewear Market Size, Share and Trends Report, which estimated that the global shapewear market is...

Retail

Kim Kardashian’s Skims Solutionwear launches online

After a high level of anticipation, along with an ample amount of controversy over its original name, Kimono—and a brand rename—Kim Kardashian’s Skims has officially launched online with a new website: Skims.com. The site officially launches at 9AM PST on Sept. 10, but customers eager to add these pieces into their shapewear collections can sign...

Fashion

Kim Kardashian announces new brand name for her shapewear line

Kim Kardashian’s upcoming shapewear line, initially named “Kimono”, is now called “Skims”, the reality TV star revealed on Instagram. Kardashian took a U-turn following backlash from Japanese consumers and personalities, including the mayor of Kyoto, Daisaku Kadokawa. She was accused of cultural insensitivity and appropriation, as kimonos are a...