Kim Kardashian’s shapewear brand has launched a new adaptive collection to make its range accessible for even more body types and sizes. The adaptive collection aims to address a gap in the accessibility market with each Skims piece, including a bralette and briefs, featuring closures located towards the front of the garment and body for...
3 May 2022
Victoria Beckham has entered the shapewear market with the launch of VB Body, described as a permanent capsule collection created to “flatter the body” and to be worn under clothing, or on its own. In the press release, the British designer states that VB Body was conceived as a capsule of pieces to be “both foundational and a statement”. It...
28 Apr 2022
American Grammy winner Lizzo, known for songs like ‘Juice’ and ‘Truth Hurts’, has entered the fashion business with her own shapewear brand Yitty. The brand was created in collaboration with sportswear label Fabletics, according to a press release in the hands of CNN and Forbes, among others. Launching on April 12, the like includes slim-fitting...
31 Mar 2022
The shapewear market has continued to grow over the years due to lifestyle changes and cultural impact, and, according to a report by Research and Markets, it looks as though it will only maintain the expansion. The data platform has released its Shapewear Market Size, Share and Trends Report, which estimated that the global shapewear market is...
4 Jan 2022
After a high level of anticipation, along with an ample amount of controversy over its original name, Kimono—and a brand rename—Kim Kardashian’s Skims has officially launched online with a new website: Skims.com. The site officially launches at 9AM PST on Sept. 10, but customers eager to add these pieces into their shapewear collections can sign...
10 Sept 2019
Kim Kardashian’s upcoming shapewear line, initially named “Kimono”, is now called “Skims”, the reality TV star revealed on Instagram. Kardashian took a U-turn following backlash from Japanese consumers and personalities, including the mayor of Kyoto, Daisaku Kadokawa. She was accused of cultural insensitivity and appropriation, as kimonos are a...
27 Aug 2019
From fashion influencer to apparel entrepreneur, Kim Kardashian has announced the creation of a shapewear brand called Kimono. Kimono has been in development for about a year and will officially launch next month. People Magazine reported that the line will include bikini briefs, thongs, bras, waist trainers, body suits and thermal leggings,...
25 Jun 2019
London - Heist, the British brand that has shaken up the hosiery market with its “no digging in, sagging or restriction of movement” tights, has now unveiled its new innovative shapewear garment, The Outer Body. The new product launch follows the appointment of Fiona Fairhurst, the inventor of the revolutionary, multi-gold-medal-winning FastSkin...
19 Nov 2018
The new catwalk slimline silhouettes for men has sparked a burgeoning line of men's 'shapewear.' Like its womens counterpart, new styles in t-shirts, singlets, longsleeves and briefs are made to keep any superfluous bulge at bay without the need to, ahem, suck in your stomach. In the US, at Saks Fifth Avenue, the hottest new style is an...
16 Jul 2009
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