Skims news and archive

NikeSKIMS introduces Studio Stretch: an innovative collection of ultra-soft, lightweight fabrics

NikeSKIMS expands its vision of modern sportswear with Studio Stretch, a new collection based on material innovation and designed to adapt to the way women move today. As a foundational piece within the brand's apparel system, Studio Stretch combines lightness and softness with stretch and discreet support to help women move freely from the gym...

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People

The minds behind Skims and Good American: Who are Jens and Emma Grede?

Celebrity brands are not a new phenomenon, yet in the present day, their size rivals traditional conglomerates, competing through scalable models fuelled by the monetisation of star power and social influence. Husband-and-wife team Jens and Emma Grede have become major players in this world, operating behind the scenes to prove that reach and...

Fashion |In Pictures

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

People

Skims names Kim Seymour chief people officer

Kim Kardashian’s shapewear brand Skims has appointed Kim Seymour its new chief people officer as the company prepares to scale talent and people operations across its portfolio. Seymour, who officially took up her new position on January 6, most recently founded and ran HR advisory Leadership Amplified, where she worked with executives on talent...

Retail

Skims expands into UAE with Dubai store

Kim Kardashian’s Skims has entered the Middle East with the opening of its first store in Dubai. The launch was enacted alongside the brand’s regional partner, luxury retail group Al Tayer Insignia. For Skims, the opening marks a milestone in the brand’s global expansion. The company has set out to strengthen its presence in select regions, to...

Fashion |In Pictures

Skims introduces kidswear with The North Face

Skims, the shapewear, underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede, has expanded its collaboration with outdoor brand The North Face to include its first-ever kidswear assortment. The debut of The North Face x Skims limited-edition winter collection last year saw most of its pieces selling out within 20 minutes, and...

Fashion

Skims to venture into live entertainment for the holiday season

Kim Kardashian is to host a shoppable holiday livestream event on her own TikTok channel for her solutions-oriented lifestyle and apparel brand Skims for the holiday season. The move will see Kardashian, co-founder and chief creative officer of Skims, teaming up with OBB Media, the next-gen studio behind ‘A Nonsense Christmas with Sabrina...

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Business

Skims valued at 5 billion dollars following new funding

Kim Kardashian’s Skims brand has secured 225 million dollars in new funding, valuing the shapewear and apparel company at five billion dollars. The latest round, which puts the brand ahead of the four billion dollars it was valued at in 2023, was led by Goldman Sachs, and saw further backing from funds affiliated with BDT & MSD Partners. The...

People

Skims names Dawn Vitale chief merchandising officer amid global expansion

Shapewear and apparel brand Skims has appointed Dawn Vitale as its new chief merchandising officer, a move that intends to reflect the next stages in its ongoing international expansion. Vitale joins Skims from Levi Strauss & Co., where she spent six years, initially as vice president before being promoted chief merchandising officer for the...

Retail

Skims to host pop-up at Flannels’ Leeds flagship

Kim Kardashian’s Skims is doubling down on its expansion in the UK. On the back of launching its highly-anticipated collaboration with Nike, the shapewear and apparel brand is now set to explore the UK retail market more broadly through a new partnership with Flannels. The Frasers Group-owned multibrand retailer has announced the arrival of...

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Fashion |In Pictures

In Pictures: NikeSkims has finally landed, championing ‘bold evolution’ in sportswear

After months of speculation and pushback from reported production delays, the joint project of Nike and Skims has finally been unveiled. Aptly dubbed ‘NikeSkims’, the new brand delivers what the duo says is a “new aesthetic and system of dress, obsessively crafted for the body”. With this, products in initial launch, made up of seven collections...

Fashion |Opinion

From Net-a-Porter to the courtroom: When luxury turns into dirty laundry

I first encountered Natalie Massenet in the nascent days of Net-a-Porter. This was long before she was made a Dame, long before the merger with Yoox or the sale to Richemont, and well before the scandal that now has the fashion industry’s tongues wagging. Back then she hand-picked pieces herself: runway and campaign looks, labels like Missoni,...