Snipes news and archive

Buffalo focuses on platforms and chunky soles for autumn/winter 2026

Footwear brand Buffalo has unveiled its autumn/winter 2026 collection under the motto “Step Into Yourself”, according to a press release. The collection brings together influences from nostalgia, utility, club culture and alpine style on chunky soles. Warm teddy and shearling textures are combined with technical materials, robust lug soles and...

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Fashion |Interview

Snipes buyers on why football is no longer a trend, but part of streetwear's DNA

Football is no longer a trend, but an integral part of streetwear. The kits and styles have become indispensable to street style looks, even outside of major tournaments. Overall, sport seems to be having its moment in fashion. This ranges from growing lifestyle categories and the hype around the men's World Cup to the racing bike as an...

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Leadership change at Snipes: Samuel Deichmann succeeds Dennis Schröder

Cologne-based sportswear retailer Snipes has a new chief executive officer. On Monday, the company, which is part of the retail group Deichmann, announced that Samuel Deichmann is taking over the management of Snipes Europe with immediate effect. In this role, Deichmann will be responsible for “the strategic development of the company in all...

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Mark Petereit returns to Snipes as senior head of buying

Mark Petereit takes up the role of senior head of buying and planning at Snipes. Petereit announced his new position, which he assumed on 1 August, on Friday on the career network, LinkedIn. He returns to the Cologne-based streetwear retailer after around four and a half years. Most recently, Petereit was active as buying director for...

FashionPress Release

Von Dutch x Sailor Jerry Unite for "Lucky 13" Collaboration

A limited-edition headwear drop inspired by global tattoo studio tradition on a somewhat unlucky day. Two Von Dutch trucker baseball caps with official Sailor Jerry flash art launching June 6, 2025 worldwide on VonDutch.com. Iconic American brands Von Dutch and Sailor Jerry Spiced Rum, a spirits brand crafted in honor of Norman “Sailor Jerry”...

FashionPress Release

MCM x SNIPES – Make it Miami: Merging Culture, Style and Street

SNIPES and MCM present an unexpected collaboration in an exclusive capsule collection. Bringing together one of the world’s leading streetwear retailers and the iconic German luxury brand, this partnership is a bold celebration of creativity, streetwear, and community. To bring the campaign to life, global music mogul and longtime SNIPES Chief...

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Business

Courir sells several stores to Snipes due to JD Sports takeover under EU conditions

The European Commission has approved, subject to conditions, the takeover of French Courir by British sportswear company JD Sports. To address the Commission's competition concerns, the merged company has offered to sell "all Courir stores in Portugal and a number of stores in certain regions of France to Snipes, a direct competitor focused on...

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More than “traditional sponsorship”: Snipes becomes partner of Paris Saint-Germain

The retail chain Snipes will soon have a prominent presence in top-level football. On Monday, the sneaker and sportswear retailer, which is part of the Deichmann Group, announced that it will be collaborating with the top French club Paris Saint-Germain (PSG) as an Official Culture & Community Partner. As part of the agreement, which is...

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Snipes appoints new president for US market

Snipes has appointed Martin Badour as the new president of the US market, a role he was promoted to in May, as announced by the Cologne-based streetwear retailer on Linkedin last week. Badour comes from the company's own ranks and has been with Snipes since June 2013, most recently serving as executive vice president of retail. "I am honoured to...

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Snipes names Dennis Schröder as new CEO

Cologne-based streetwear retailer Snipes has appointed Dennis Schröder to the role of CEO. Schröder, who has been general manager at the company since last April, succeeds Sven Voth, Snipes SE announced on Friday. The founder will remain with the company until the end of 2025. In a two-year transition, Voth will be responsible for the areas of...

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Snipes snaps up US sneaker chain Jimmy Jazz

German sneaker and streetwear retailer Snipes is expanding its presence in the US with the acquisition of New Jersey-based sneaker chain Jimmy Jazz for an undisclosed sum. The deal, which is expected to close by the end of the year, will see Snipes increase its store count in the US from 100 to almost 270, making it the company’s largest...