Spanx news and archive

Spanx promotes Caroline Whitton to CEO & names Jeanne Jackson as Executive Chair

Shapewear and lifestyle brand Spanx announced the appointment of two new executive positions as the brand ushers in a new generation of leadership. The board of Directors at Spanx LLC has promoted Caroline (Cricket) Whitton to the position of Chief Executive Officer (CEO) and appointed Jeanne Jackson as Executive Chair. Cited as "the driving...

Retail|In Pictures

Spanx opens first apparel pop-up in the UK

US shapewear brand Spanx has opened its first apparel pop-up in the UK at Selfridges in London, building on successful retail activations in New York, Washington DC, and Miami. Located in Selfridges' Denim Studio on the third floor, the exclusive pop-up space showcases Spanx’s apparel and activewear for women, including leggings, jeans,...

Retail

Spanx to launch debut 'pop-up' retail spaces across the US

Iconic shapewear brand Spanx is set to host its inaugural experiential retail series this fall, with pop-up events taking place across the US. Starting this Friday with its first event in Hudson Yard Square, New York City, the innovative retail space will subsequently set up shop at the Wharf in Washington, DC, on November 4, followed by a...

BusinessFeatured

Spanx announces senior leadership appointments, names Kim Jones as CEO

Womenswear brand Spanx founded by Sara Blakely, has announced the promotion of Kim Jones to the role of chief executive officer, effective immediately. A company veteran, the company said in a release, Jones most recently served as president and CFO, and in her new role, will oversee the company’s corporate strategy and global operations. “Kim...

Business

Oprah Winfrey and Reese Witherspoon among new investors for Spanx

Womenswear brand Spanx had announced that investment firm Blackstone has closed a majority investment in the business, at a valuation of 1.2 billion dollars, with the addition of a number of new investors also participating in the closing. Oprah Winfrey, Reese Witherspoon and Whitney Wolfe Herd, as well as female-founded G9 Ventures, are among...

BusinessFeatured

Spanx sells majority stake to investment firm Blackstone

Spanx has sold a majority stake to private equity firm Blackstone in a deal that values the US shapewear brand at 1.2 billion dollars. The Atlanta, Georgia-headquartered company said the acquisition will help accelerate its digital transformation, expand its global footprint, and add new categories. Spanx founder Sara Blakely will retain “a...

Fashion

Spanx Active launches in the UK

US shapewear brand Spanx has launched its activewear line Spanx Active in the UK, exclusively with Selfridges. The activewear collection has been designed with the brand's flattering lift and sculpting innovation that it has become known for and will be available in inclusive sizes from XS to 3X. The range comprises of low to high-intensity...

BusinessFeatured

Sara Blakely, CEO and founder of Spanx, donates 5 million to help female entrepreneurs

New York - In an article posted shared through LinkedIn, Sara Blakely, CEO and founder of Spanx, explained her decision to donate 5 million dollars “directly to female entrepreneurs to help their businesses, families and employees.” In the context of a pandemic that is rapidly taking a fatal toll on lives and businesses worldwide, Blakely points...

Design

Spanx launches jeans line

Spanx, best known for its tummy-flattening undergarments, has launched its first collection of jeans, as the labelscontinues its aim of fully-fledge lifestyle brand. Spanx Jeans, which debuted last week on the company's website, are currently available in two different styles, 'The Slim-X' and 'The Signature,' and come in multiple cuts and...

Design

Spanx appoints new CEO to lead growth

Spanx, the slimming apparel phenomenon, has named former Nike vice president Jan Singer as its new CEO.Singer will report directly to Spanx founder Sara Blakely, who has built the business into a 400 million dollar empire. Singer stated: “Spanx has just scratched the surface. It’s super, super early for me to say what the opportunities are. They...

Fashion

Spanx sales surge

When it comes to flattering the female curves, Spanx undergarment company smooth out imperfections. Department store Selfridges has seen a staggering 175% surge in Spanx underwear sales compared to this time last year. With the party season around the corner, Spanx garments flying off the shelves as women try to streamline their figures in new...