Strellson news and archive

Strellson launches first permanent footwear programme for spring/summer 2027

Swiss fashion brand Strellson has introduced a footwear collection for spring/summer 2027, under the name 'California Dreaming'. For the first time, part of the range is being offered through a dedicated never-out-of-stock (NOS) programme, meaning select styles remain available across seasons rather than being sold for a single season only. Two...

FashionPress Release

Strellson introduces new bag collection for spring/summer 2027, inspired by California road trips

Swiss fashion brand Strellson has introduced a new bag collection for spring/summer 2027, called 'California Dreaming'. The collection is inspired by the ease of a California road trip and uses materials including coated polyester, ripstop fabric and TPU-coated plane material. The bag collection is split into three lines. Stack Rocks includes a...

FashionPress Release

Strellson SS27: Swiss precision meets California dreaming

Swiss menswear brand Strellson has built its spring/summer 2027.2 collection, titled 'California Dreaming', around a road trip through California, from the streets of Los Angeles to Joshua Tree National Park. The label, headquartered in Kreuzlingen, was founded in 1984. The collection follows the route from the city and the California coast...

People

Strellson: Managing director Marino Edelmann departs

Marino Edelmann is leaving Swiss menswear brand Strellson. The managing brand director of Strellson has not extended his contract with the brand, which belongs to Holy Fashion Group, a spokesperson told FashionUnited. The trade magazine Textilwirtschaft previously reported this. Edelmann and Strellson will therefore part ways at the end of the...

FashionPress Release

Strellson Night Trails Fall/Winter 2025

The new Fall/Winter 2025 collection brings together two worlds that we call home – modern metropolises and the Swiss alpine landscape. We have united the best of both worlds to create our current winter collection, “Night Trails.” The styles capture both the dynamics of urban living and the serenity of nature. Wide silhouettes are a defining...

FashionPress Release

Strellson Trend Report Pre-Fall/Winter 2023: Un Estate al Mare

Welcome to our Pre-Fall/Winter 2023 collection, which is less about preparing for fall and much more about prolonging the feeling of summer. We take you on a journey across the Adriatic coast, heading down to Sicily to the gorgeous beach of San Vito la capo. While the look is relaxed and laid-back in combination with loose-fit elements, we...

Fashion Partner Content

Strellson Spring/summer 2022

This year the Strellson man’s journey begins on Swiss riverbanks, continues over the mountains and on to the capital city of Cuba – which arranges the spring/summer 2022 collection into three themes. The combination of diverse elements creates a natural excitement within the looks, while the entire collection bows to function, performance,...

BusinessPartner Content

Strellson labels sustainable products as of Fall/Winter 2021/22

In the new Fall/Winter 2021/22 season, Strellson menswear is introducing a newly launched label «#WEAR2CARE» to identify sustainable styles. All products bearing the #WEAR2CARE hashtag comply with at least one of several sustainability requirements. The spectrum ranges from membership in the Better Cotton Initiative (BCI) to the use of recycled...

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Retail

Buying in lockdown: what brands expect from the FW21 order season

Fashion weeks are crucial for retail fashion buyers to connect with brands, seek out trends, feel garments, and assess inventory for the coming season. For this FW21 season, due to travel restrictions and lockdowns taking place worldwide, buyers have had to adjust to mostly digital shows and remote buying appointments. Retailers are under...

FashionPress Release

Strellson Fall/Winter 2021/22 Collection

WORLDS IN FUSION The Strellson Fall/Winter 2021/22 collection is inspired by social developments in a rapidly changing world. The real and virtual increasingly merge together – as do formal attire and sportswear. For the most part, formal wear redefines itself and is transformed by new hybrids into the world of casual attire and sportswear,...

FashionPress Release

Strellson Flex Cross Collection

– Comfort & Style in every situation – Whether on a trip, in the office or enjoying some leisure time – fast-paced daily routines are a challenge for the contemporary man. With the Flex Cross Collection, Strellson has now created a special capsule collection that is dedicated to performance and maximum comfort – adapted to the needs of the urban...

People

Marino Edelmann to join Strellson as Managing Brand Director

Marino Edelmann will be taking on the position of Managing Brand Director at Strellson in the fall of 2019. The company announced through a statement that with this appointment, the Holy Fashion Group is strengthening Strellson as a menswear brand and broadening its focus on the casual segments. Edelmann, the company added, most recently worked...