Supermarket news and archive

Billie Faiers launches debut swimwear with George at Asda

Supermarket clothing brand George at Asda has unveiled a new swimwear collection with collaborator TV personality Billie Faiers, building on the success of her previous womenswear and children’s collections. The swimwear collection launches on July 4 and has been crafted with Faiers' “individual aesthetic to bring an injection of glamourous...

Fashion |In Pictures

Tu at Sainsbury's launches two new womenswear brands

Tu at Sainsbury's has launched two new exclusive ready-to-wear womenswear brands for spring/summer, Everbelle and For All The Love. Everbelle is a new womenswear lifestyle brand offering easy-to-wear wardrobe essentials. The line is inspired by the “simple beauty of the everyday,” explains the supermarket, featuring timeless silhouettes in “...

Fashion |In Pictures

George at Asda launches first elevated fashion collection

George at Asda is tapping into the ‘quiet luxury’ trend with an elevated capsule collection of timeless, quality pieces designed to “stand the test of time to be worn again and again”. ‘Exclusively at George,’ dubbed the first-ever supermarket elevated fashion collection, launches in Asda supermarkets on May 11 and features core essentials,...

Fashion

Anya Hindmarch unveils more supermarket shopping bags

British accessories brand Anya Hindmarch is launching its durable and reusable Universal Bag with Asda and the Co-op, following its collaborations with Sainsbury’s, Waitrose and Selfridges Food Halls. The affordable circular shopping bags were launched by Hindmarch in collaboration with supermarkets to reduce the reliance on single-use plastic...

Business

Asda announces new leadership changes, including in retail and George

British supermarket Asda has announced a number of changes to its executive leadership team, including the appointment of Ken Towle to retail director. Towle will oversee responsibility for all Asda stores. He joins the retailer from Nisa, a part of the Co-op Group, where he served as CEO since 2018. He will be joining the Asda team later this...

Business

Asda to recruit 15,000 colleagues for holiday season

Supermarket chain Asda has announced it plans to hire 15,000 temporary colleagues for the Christmas season, with roles centred around customer service, replenishing shelves, picking, packing and online delivery. Of the roles, 500 will be based in Asda’s depots, while there are to be 1,500 home delivery driver positions available. The rest of the...

Fashion

Aldi launches first-ever own brand loungewear collection

Value supermarket Aldi is launching its own-branded fashion line with prices starting at just 1.49 pounds. The supermarket’s own branded loungewear embraces the logo-heavy aesthetic of sportswear brands such as Nike and Adidas, with its logo and brand colours emblazoned across every piece. Dubbed Aldimania, the gender-neutral collection features...

Fashion

Sainbury's fashion sees faster growth than food

Supermarket fashion may not be the type of garments that graces the pages of Vogue, but it's business is nothing to be sneered at. Sainsbury's this week revealed its general merchandise division is growing three times faster than its food business, according to the supermarket’s interim financial releases. Sainsbury's latest figures show the...