Wax London news and archive

Wax London opens first Harrods pop-up with exclusive knitwear launch

British menswear label Wax London has opened its first pop-up at Harrods, marking a new stage in the brand’s retail expansion. Located inside the Knightsbridge department store, the pop-up has been designed as a dedicated brand environment featuring custom-built wardrobes, a large digital display screen and illuminated branding. The space aims...

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Business

Wax London reports strong year bolstered by international expansion and wholesale growth

British menswear brand Wax London has hailed 2025 as a “milestone” year, with performance bolstered by retail and wholesale growth. With this, the company is now preparing to move into its next phase, eyeing further international expansion. The company has utilised the period to expand its physical presence, opening its fourth standalone store...

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Wax London appoints new brand director

Contemporary British menswear brand Wax London has appointed Patrick Duggan, formerly creative director at Debenhams, as its new brand director. Duggan, who left his role at Debenhams last week, shared the news via a LinkedIn post, stating that the new position with Wax London marked his “next adventure”. The move also sees Duggan returning to...

Retail

Wax to expand beyond London with new store in Leeds

Wax London is set to expand beyond London with the opening of its first store outside England’s capital city. The menswear retailer has chosen Leeds for its new destination, marking a “major milestone” for the brand. Set to open in October, the 2,392 square foot space will be located at Victoria Leeds, in the Victoria Quarter, where it will sit...

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Wax London strengthens presence in the US with new logistics partner

British menswear label Wax London has signed on a new logistics partner in the United States, as it strengthens its presence across the nation. Working with a local shipping partner in Columbus, Ohio, the London-based menswear brand is now able to ship products directly to its customers in the US from within the country for the first time. In...

Retail

Wax London expands retail presence in the Gleneagles, Scotland

British menswear label Wax London has expanded its retail presence at the Gleneagles Hotel Retail Arcade in Perthshire. Located with the iconic Gleneagles Hotel, the Victorian-style retail arcade houses a range of luxury boutiques including Pringle, Edamame, and Daughter. From July onwards, the Retail Arcade offers an extended range of Wax...

Retail

Wax London to enter US retail market with The Optimist residency

British menswear label Wax London is set to officially enter the US market through an exclusive residency with Los Angeles retailer The Optimist. The US retail debut marks the brand’s first physical presence in the region, where it had until now only been available via its online e-commerce platform. From May 8, Wax London will now take up...