Wimbledon news and archive

Style in play: London’s summer pop-up scene heats up

As London leans into the rhythm of summer, three standout releases - two immersive pop-ups and one product drop - are setting the tone for a season shaped by bold aesthetic statements and evolving definitions of style. Timed to coincide with the 2025 Wimbledon Championships, CLOT’s Country Club installation in Soho is a playful reinterpretation...

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Fashion

Gucci serves up nostalgia and strategy in new courtside campaign

As anticipation builds around Demna’s first official move at Gucci following Balenciaga’s upcoming haute couture show in July, the Florentine fashion house is not standing idle. In a strategic volley of image-making and market positioning, Gucci has unveiled its latest campaign, “Gucci Tennis,” a sun-drenched homage to the sport’s 1970s heyday —...

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Fashion |Interview

Wimbledon capitalising on tennis-core trend with largest retail collection

The All England Lawn Tennis Club (AELTC), home of the world's most famous tennis tournament, Wimbledon, has unveiled its largest retail collection to date, complete with a semi-formal capsule designed to be worn to The Championships. The 2024 retail collection, all designed onsite at Wimbledon in London, steps away from Centre Court, combines...

Fashion

Wimbledon reports an uplift in retail sales from the US

With the Wimbledon tennis championships in full swing, the All England Lawn Tennis Club have reported that its 2022 tennis-inspired athleisurewear collection is already outperforming previous years, particularly in the US market. The 2022 Wimbledon collection features performance wear and lifestyle wear and has seen a 187 percent uplift in...

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Fashion |In Pictures

Polo Ralph Lauren unveils 2022 Wimbledon uniforms

Polo Ralph Lauren, which has been dressing Wimbledon’s on-court officials including chair umpires, line umpires, ball boys and girls for the past 17 years, has unveiled the 2022 uniforms. For this year’s tennis tournament, which runs from June 27 to July 10, Polo Ralph Lauren has combined the brand's heritage with modern fabrications and...

Fashion |In Pictures

AMC and Andy Murray unveil Wimbledon collection

AMC, the tennis apparel label from Andy Murray and Castore, the sportswear brand he has a stake in, has unveiled a new performance-focused ‘Championship Collection,’ ahead of this year’s Wimbledon. The AMC Championship Collection features the brand’s latest premium range of training gear, alongside the kit that Murray will wear throughout the...

Fashion

Wimbledon launches new fashion collection

The All England Lawn Tennis Club (AELTC), which hosts the tennis championships Wimbledon, has unveiled its latest collection of tennis-inspired athleisurewear. The 2022 Wimbledon collection, available at shop.wimbledon.com, is split between performance wear and lifestyle wear and includes polo shirts, training tops, tennis skirts, and bomber...

Fashion Partner Content

KOMODO sponsoring British Tennis Player Jodie Burrage

We are delighted to announce that Komodo are now sponsoring British tennis player Jodie Burrage. Jodie is playing at Wimbledon today at 11 am and we can’t wait to tune in. We are very proud to support such a hardworking and promising young athlete, Jodie is very eco minded and this partnership was born out of that alongside our admiration for...

Fashion

Polo Ralph Lauren unveils Wimbledon uniforms

Although they are one of America's most iconic brands, Polo Ralph Lauren's uniforms for the British tradition known as the Wimbledon tennis championship have become an honored tradition. It's taken 11 years, but the label has updated their designs for Wimbledon's on-court officials including chair umpires, line umpires, and ball boys and girls....

Video

Gaga fashion moves into tennis

Calling herself the Lady Gaga of the tennis world, American tennis player Bethanie Mattek-Sands wore a Gaga creation at a pre-Wimbledon party. Mattek-Sands is known for her outspoken fashion style, and was dressed in a fluorescence design and matching hat at the Women’s Tennis Association event hosted in association with Range Rover. The dress...

Fashion

Wimbledon fashion

Britain’s major tennis event Wimbledon evolves around the talented on the tennis court and a tat about the fashion. Serene Williams’ choices have been very striking, and now Kingston University student Yile Huang, 23, took the texture, shape and colour of a tennis ball for the inspiration behind her final collection. Originally from Nanning in...