YAYA news and archive

YAYA Fall/Winter 2024: October and November drops

October: Femininity unleashed Enter the realm of the October delivery, where femininity intertwines harmoniously with boldness, inviting you to step into a mood of comfort and relaxation. This delivery features designs in which every detail tells a story, from the versatile cable accents to various knitted textures and mélanges. Opt for the...

Fashion Partner Content

YAYA Spring/Summer 2025 collection: A hint towards summer

YAYA's February collection forms the trendy and daring side of their story, with the introduction of denims, boxy shapes, and constructed items that still manage to hold onto utter femininity. Refined olive-green tones and dusty pinks bring a sense of newness to the collection, while familiar sand and blue hues keep it grounded. Credits: YAYA...

FashionPress Release

YAYA Press Release – Summer ‘22

Keep on Dreaming Comfort and certainty is still crucial, but at the same time we still daydream of the freedom and ease to travel again. Just like we started off the previous deliveries of this Spring Summer season, we use our imagination instead of travelling abroad. This time we looked into the cities Tulum and Positano to celebrate their...

Fashion Partner Content

YAYA spring summer 2020 collection

SOLID GROUNDS This season YAYA looked outside and within for inspiration. Changes are happening at such a fast pace in the world. Which makes this the right moment to reconnect with nature and honor our true values. The beauty of nature influences everything we design. The result is a pure and natural collection, executed in fabrics and colors...

Video

Reformation launch

Coinciding with Urban Outfitters’ new store at Spitalfields Market, the launch of 'Reformation' in the UK will be celebrated on 8th December. The fashion brand is brainchild of Yaya designer Yael Aflalo, and is known for turning vintage pieces into new fashion items.