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Menswear | Trends

Fairs

JiyongKim to be another special guest at Pitti Uomo

Following Simone Rocha, Dsm Kei Ninomiya and Danish brand Sunflower, there will be another special guest for Pitti Uomo, the trade fair scheduled in Florence from June 16 to 19. This is JiyongKim, the brand named after South Korean designer Jiyong Kim, who stood out among the top talents at the 2024 edition of the Lvmh Prize. During Pitti Uomo,...

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Fashion |ANALYSIS

The rise of menswear romanticism: the new aesthetic reshaping how men dress

It is not a coincidence that Jacob Elordi chooses to wear womenswear from Chanel or Bottega Veneta off-duty, without sponsorship, stylist, or explanation. Or that A$AP Rocky becomes a face of Chanel despite the house producing no menswear line. What makes these moments significant is not the celebrity behaviour itself, it is what it signals...

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