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Viktor & Rolf to stage couture show at Bread & Butter by Zalando

Dutch designers Viktor & Rolf are set to stage a haute-couture fashion show at the second edition of the consumer led fashion event, Bread & Butter by Zalando. The show marks Viktor & Rolf's debut couture show in Berlin, as the trade fair seeks to ups its fashion credentials.

Viktor & Rolf joins the likes of G-Star Raw, Jil Sander Navy, Topshop and The Kooples, in hosting a fashion show during B&&B 2017. All fashion shows will be open to visitors and live streamed via the trade fair's social media channels. In total, approximately 40 brands have signed up to exhibitor their collections during the three-day event, set to take place from September 1 to 3.

A number of brands also aim to offer unique consumer experiences in the form of augmented reality and customisation workshops, while others such as Tommy Hilfiger Denim, Levi's and Vans will launch special limited edition items created exclusively for B&&B via Zalando.com. Bread & Butter by Zalando has also tapped a number of key industry influencers to speak at the event, such as model and activist, Adwoa Aboah, British designer Dame Vivienne Westwood and Asics's Elyas M’Barek.

Bread & Butter by Zalando is set to take place at Arena Berlin one more.

Photo: courtesy of Bread & Butter by Zalando

Fur farms will be illegal in the Czech Republic from 2019, after the senate passed an amendment to the animal rights law. Countries such as Austria, Britain, the Netherlands and Switzerland have already outlawed the practice.

Approved late Thursday by the senate and last month by the lower house of parliament, the text still needs to be approved by President Milos Zeman to become law in the EU member state.

The amendment bans "raising and killing animals exclusively or primarily for their fur" and should save around 20,000 animals a year -- especially foxes and minks -- according to lawmakers.

An opinion poll published in April found that about 83 percent of Czechs support the ban. Most of the world's fur farms are found in China, Scandinavia, and the United States.

The Czech Republic has around nine such farms, according to local media reports and it is possible that their owners will receive compensation from the agriculture ministry. (AFP)

Why summertime is the ideal time to revamp your CV and get ready for the new job opportunities in September

By Sally Blaxall and Kate Berry, QHQ Ltd

It’s nearly the end of July, the end of term for parents and students, and for many of us, the end of a long run of work since Christmas. The summer holidays are nearly here, and most people are looking forward to some relaxation time and a break from the daily routine, whether that involves clubbing in Ibiza, surfing in Cornwall or a relaxing staycation in the garden at home.

Sally Blaxall, Director QHQ says: “Summer is the perfect time to spend some time re-evaluating your career goals, thinking about where you want to work next, and for updating your CV in time for the flurry of new job adverts that tend to be published in early September. Unless of course, you are looking for temporary work as a garment technologist, in which case summer is a very busy time as many companies need holiday cover.”

Despite the recent general election plus uncertainty over Brexit, with related political turmoil, the UK currently has a very strong job market. Figures from the Office for National Statistics reveal UK unemployment fell by 64,000 to 1.49m in the quarter to May 2017, with the unemployment rate falling by 0.2% to 4.5%, the lowest rate since records began in 1975.

Meanwhile, the UK’s employment rate rose by 0.3% on the quarter to a record high of 74.9%. This means that the UK’s unemployment rate is the lowest it has been for 40 years.

Sally says: “We know that companies often wait until after the summer holidays to advertise their new positions, as potentially they could miss out on the best candidates seeing their adverts. From a candidates point of view, summer is a great time to brush up your CV, and update your Linkedin profile. Add any new skills or experience you have gained and make sure your training is bang up to date. Spend some time researching brands or companies you would like to work for and keep an eye on where they advertise. Many of our clients look to recruit new staff in September - it’s the start of a really busy period for us, which runs through until Christmas. QHQ always welcomes lots of new clients and candidates on to our books after the summer, it’s an exciting time for the industry.”

If you’d like some ideas on how to best update your CV, check out QHQ’s other CV advice articles -

How to make your CV sing:

For graduates and assistants…

http://q-hq.com/textile-articles/cv-writing-graduates-and-assistant-technologists

For mid-level and management…

http://q-hq.com/textile-articles/how-to-make-your-cv-sing-part-ii-mid-level-and-management-roles

Havaianas: the flip-flops emblematic of Brazil -- corruption and all

BACKGROUNDYou'd be hard pressed to find an item more representative of Brazil than Havaianas: those brand-name flip-flops adopted by just about every inhabitant, rich or poor, as well as tourists seduced by the beach vibe.

Now the footwear find themselves linked with a more somber aspect of Brazil that has been grabbing headlines recently -- corruption. Last week, to pay off a mega 3.2 billion USD fine over 25 years for various graft cases, the Brazilian brothers Joesley et Wesley Batista started selling off assets they controlled through their J&F group, whose main business is being the world's biggest meat processor.

J&F had a 54-percent stake in Alpargatas, the parent company of Havaianas. That was purchased by three holding firms: Itausa, Cambuhy Investimentos and Brasil Warrant. The Havaianas success story started in 1962, riding the sudden international popularity of flip-flops in the post-WWII boom.

Inspired by traditional Japanese rice-straw sandals, the origin of the rubber-soled flip-flops is variously claimed by Brazil, Australia and New Zealand. But it was Havaianas that emerged as the most recognizable brand of the toe-strap footwear. The brand name comes from the Portuguese spelling of another tropical playground: Hawaii.

Havaianas: the flip-flops emblematic of Brazil -- corruption and all

'Cool' for all classes

It was a big marketing push in the 1990s that burnished the Havaianas name, along with a colorful range of designs. The Brazilian firm now sells more than 150 different models, from the basic beach pair for 5 USD, to ones with tropical motifs and a tiny Brazilian flag for 9 USD, right up to custom Swarovski gem-encrusted luxury options for more than 60 USD.

In a Copacabana shop, Solange Brascher, a 55-year-old employee in a telecoms company, bought an average-priced pair for her daughter. "Before, there was an idea of them being for poor people," she said. "But now all social classes wear them because they're cool." Havaianas sells more than 200 million pairs each year, 16 percent of them exported.

For sheer Brazilian-ness, they rank up there with soccer and samba. "They're the first thing I bought when I arrived, to give to friends," a young Portuguese tourist, Beatriz Rodrigues, said. "I've already bought 10 pairs and I'm going to buy another 10 because they're much more expensive in Europe."

Today, Alpargatas, whose headquarters is in Sao Paulo, has more than 700 sales outlets in more than 100 countries. "Havaianas represent the Brazilian soul, and is an object of desire, synonymous with a Brazil that works," opined Claudio Goldberg, economic professor at the Getulio Vargas Foundation.

Havaianas: the flip-flops emblematic of Brazil -- corruption and all

Celebrity feet

Certainly, they have attracted star power. Havaianas have adorned the feet of Madonna, David Beckham, and Kim Kardashian, who flaunted ones designed by the jeweler H. Stern with gold settings worth 18,000 USD.

When Havaianas rolled out their first pairs they were a basic white rubber sole with blue toe straps. Then in 1969 an employee accidentally painted the straps green. To Alpargatas' surprise, the variation took off, and from then on Havaianas started playing with colors and then designs.

The company asserts that two-thirds of the people in Brazil -- total population 200 million -- buy on average one pair of Havaianas a year. And that if all the pairs it had sold in its history were laid end-to-end they would circle the Earth 62 times. But how will the whiff of corruption wafting from its former owners affect the brand?

"It's already a good thing that such a brand is remaining Brazilian," Goldberg said. The company "won't lose its identity." As for the new owners, they've said they want to expand further into the US market. And the current management of the famous footwear won't get the boot. (AFP)

Liverpool Jeans launches menswear

Los Angeles-based denim and sportswear line Liverpool Jeans is launching its first men’s denim collection.

The collection, which has already launched on the brand’s website, will be unveiled to buyers and press at Stitch Las Vegas in August and Los Angeles Men’s Market, and by appointment at the brand’s showroom in New York City.

The line utilises the brand’s advanced comfort stretch denim that features Coolmax technology that is designed to make every pair feel like a custom fit. Men can choose from slim or relaxed straight leg jeans inseams 30”, 32”, and 34” and waist sizes 29”-42”.

"We are fit fanatics committed to delivering the absolute best looking and most wearable jeans in the ever-changing denim market," said Ron Perilman, co-founder and president of Liverpool. "Shoppers have fallen in love with our women's line and we're excited to bring our trend-forward design, cutting-edge fabric technology and uncompromising value to the men's market as well.”

Liverpool Jeans was founded in 2012 and has become known for its technical innovations to fit various body types. The brand is currently sold via its own e-commerce as well as department stores Nordstrom, Bloomingdale’s, and Dillard’s. The men’s collection will also roll out to all major department stores that currently offer the womenswear jeans.

"As every retailer knows, denim shoppers have become extremely discriminating in their purchases, demanding unparalleled performance, consistent fit and value from their jeans," added Liverpool design director, Jill Perilman. "The ultimate jean is the one that looks best on you and with the launch of our new men's line we're making it easy for the style-conscious man to find jeans they can fall in love with.”

Image: courtesy of Liverpool Jeans

Stella McCartney highlights waste in new ad campaign

Designer brand Stella McCartney is highlighting the issues of waste and consumption by shooting her autumn/winter 2017 campaign in a Scottish landfill site.

The campaign shot by Harley Weir in collaboration with artist Urs Fischer who has added illustrations to the imagery uses backdrops of a decaying car, a vast landfill and a household refuse collection centre as the brand looks to spark a conversation about consumption and the environment alongside its latest fashion collection.

Stella McCartney explains: “The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.”

Stella McCartney highlights waste in new ad campaign

The imagery sees models Birgit Kos, Iana Godnia and Huan Zhou lying on or stood surrounding piles of rubbish and lounging on a scrapped car, in an attempt to highlight how “single use” and “disposable” items are wreaking havoc on the environment, while also showcasing the collection’s new pieces including signature textures and shapes in tailoring, knitwear and embroidery.

"Stella's fashion to me is about dignity, love and a beautiful attitude to all challenges, all while feeling good and looking great," artist Urs Fischer. "We wanted to reflect that in the concept of this campaign.”

Stella McCartney highlights waste in new ad campaign

Stella McCartney drives home environmental message in latest campaign

While the message behind the campaign is serious, the campaign’s use of the graphic squiggles and the high-fashion editorial still has an upbeat feel rather than one that is preaching. This campaign could have been depressing, however, Stella McCartney’s commitment to the environment teamed with the brand’s ethos for fun strikes the right balance and makes it less of a gimmick and hopefully will make more of an impact with consumers.

Stella McCartney has always been a vegetarian brand, the brand has never used leather, fur, skins or feather in any products for both ethical and environmental reasons, and has set a standard for the use of alternative materials. 53 percent of the womenswear collection comes from sustainable materials including sustainable viscose, regenerated cashmere, organic cotton and denim, recycled nylon, sustainable wood and cork, and eco alter nappa.

In addition to the print campaign, the brand has produced a video featuring the models lip-syncing along to a song by Australian rapper Tkay Maidza, and the designer is set to highlight the environmental message further across the brand’s social media platforms.

Images: courtesy of Stella McCartney

Theory launches Theory 2.0 for the young professional

New York-based contemporary label Theory has launched its Theory 2.0 project with a curated capsule collection for the “modern working woman” that has been designed and spearheaded by its “young, forward-thinking members” employees.

The capsule collection is described as “versatile and easy-to-wear” and is made up of 32 pieces that have been designed to “look stylish and appropriate for work and everything else”. The pieces are all machine washable to make them “unfussy and easy to care for, and clean,” including the vegan leather and suede.

Theory launches Theory 2.0 for the young professional

The idea is that the capsule collection of “hero wardrobe staples” never go out of style and that the pieces are filled with “expert tailoring and technical, high-quality fabrications, at a great price” that have longevity and are part of what it is describing as its long-term sustainability practices as well as supporting women’s empowerment.

Launching the collection to consumers, Theory explains on its website: “Joined in a singular mission to bring meaningful clothing to our customers, we developed 2.0 to include a versatile, easy-to-wear capsule collection, plans for long-term sustainability practices, and a leadership series supporting women’s empowerment. We're putting mindful fashion in motion.”

Theory launches Theory 2.0 for the young professional

The collection features pieces including blazers, T-shirts, suede jackets, shirts, knitwear, trousers, dresses, outerwear, skirts, jeans, and leggings, with prices ranging from 55 dollars for a tee to 495 pounds for the Doubleface BF Coat that is reversible.

Images: via Theory’s website

O'Neill launches Jack's Memorial T-shirt

O’Neill, the global surf, snow and lifestyle brand have launched a t-shirt campaign to raise funds for O’Neill Sea Odyssey.

‘Jack’s Memorial’ unisex t-shirts, in white, black and grey were released in conjunction with a worldwide ceremony to celebrate brand’s founder, Jack O’Neill, and honour his legacy. On July 9, surfers around the world in countries including Australia, Belgium, Canada, France, Netherlands, South Africa, UK, and Santa Cruz, USA took to the seas, participating in a ‘paddle out’ to pay tribute to the life and adventures of the late Jack O’Neill

The t-shirts retail at 22.99 pounds and are available to buy from the O’Neill website.

Proceeds from the sales will be donated to the O’Neill Sea Odyssey, a hands-on educational experience for 4th-6th grade students which promotes protection and preservation of the sea. Founded by Jack O’Neill in in 1996, the Sea Odyssey is now in its 21st year and will welcome its 100,000th student in 2018.

O’Neill was founded in 1952 by Jack O’Neill, the pioneer of the world’s first neoprene surf wetsuit. O’Neill has grown globally from their Santa Cruz home, sustaining production of innovative products for the global surf and snow market.

Photos courtesy of O’Neill

CFDA/Vogue Fashion Fund confirms top ten finalists for 2017

Every year, CFDA/Vogue Fashion Fund hosts a must-attend event full of emerging local designers in order to showcase off new trends and creatives in the area. This year's event has finalized its top contenders that are in it to win it.

The competition consists of ten newcomers that compete for the title of winner as well as mentorship from both Vogue editors and members from CFDA. Vogue Runway director Nicole Phelps, Instagram head of fashion partnerships Eva Chen, senior vice president and fashion director at Saks Fifth Avenue Roopal Patel and Joseph Altuzurra made up the judge council for the event. Yesterday, on July 17, these four judges finalized competitors down to just ten noteworthy, fresh designers.

The finalists are Ahlem Manai-Platt of Ahlem; Becca McCharen-Tran of Chromat; Christopher Bevans of Dyne; Jordan Askill; Matthew Harris of Mateo; Eli Azran of RtA; Sandy Liang; Telfar Clemens of Telfar; Patric DiCaprio, Bryn Taubensee, David Moses, and Clair Sully of Vaquera, and Victor Glemaud, according to Vogue.com.

“The CFDA/Vogue Fashion Fund continues to transform the careers of American designers through mentoring and financial support,” President and CEO of the CFDA Steven Kolb said in a statement.“By fostering emerging talent, the Fashion Fund lays the foundation for the future of American fashion.”

CFDA/Vogue Fashion Fund announces finalists for 2017

Many of the finalists on this list will present their latest collection at New York Fashion Week's Spring 2018 shows this fall. They will also put on a fashion show in Los Angeles at the Chateau Marmont this October. Until a winner is announced, the judges will continue to review their collections. The Selection Committee will meet with each finalist to go over the collection, conduct an in-depht interview, as well as visit their design studios. The winner will receive 400,000 dollars as a prize along with two runners-up who will be awarded 150,000 dollars each. Currently, there is no set date for when the winners will be announced.

The annual competition, which was established in 2003, is meant to set the tone by highlighting the next generation of emerging designers in America. The designers are awarded both monetary compensation as well as mentor opportunities in order to propel them into the fashion industry. Since the program has started, according to its website, the fund has granted over 5.2 million dollars to over 30 design companies. These companies include elite labels such as Proenza Schouler, Alexander Wang, The Elder Statements, Altuzarra, Tabitha Simmons, Rodarte, and more.

Photo: CFDA / Vogue Fashion Fund

​L’Homme Rouge & David Laport win International Woolmark Prize for Europe regional

L’Homme Rouge and David Laport are menswear and womenswear winners of the 2017/18 International Woolmark Prize the Europe regional final.

The Swedish and Dutch designers were announced as the respective winners of the awards Tuesday evening, following a ceremony in Milan. “There were so many talented designers involved in the Prize, we are really thankful to The Woolmark Company and the support of the award, it was a big deal to come here to Italy and to present to such an established panel and we are delighted to have won,” said John-Ruben Holtback, CEO of L’Homme Rouge.

David Laport added: “It was an unexpected win but I am honoured to be recognised for my craftmanship and work in innovation. My goal was to create a fresh modern image of Merino wool and I am happy this was appreciated by the judging panel.”

A panel which included Andrea Tenerani, the Creative and Style Director of GQ Italy, John de Greef, Fashion Director at Elsevier Weekblad and Simon Lock, Founder and CEO, ORDRE selected L’Homme Rouge as the menswear winner. “For me, L’Homme Rouge’s buttoned-down shirt re-interpreted in 100 percent Merino wool and the subtle wrinkling effect that made the fabric look like the wrinkling of a ships sale made the entire concept well thought through and cohesive and it was executed beautifully,” says Tamu McPherson, one of the judges on the panel.

David Laport was named the womenswear winner by a panel which included Eugenia de la Torriente, Editor-in-Chief for Vogue Spain and Eugénie Trochu, Fashion Editor for Vogue France. “David beautifully used innovation and creativity to develop a realistic and chic concept, the use of wool with delicate detailing was superb and refreshing from the first site,” said Edward Buchanan, Creative Director at SANSOVINO6, one of the jury members, on his designs. “I’m constantly asking myself what happened to the joy in fashion and here arrives David Laport to answer my question.”

Both winners are set to receive 70,000 AUD to create their next capsule collection and the chance to compete in the international final. The winning designers have six to seven months to develop a capsule collection out of Merino wool which will be presented alongside the other six menswear finalists and six womenswear finalists selected from across the globe. In addition, each winner will receive mentoring support from a global panel of experts and be granted a Woolmark license.

The winners of the menswear and womenswear global finals are also set to receive an additional 200,000 AUD more to help with the fabric sourcing and marketing of their collection, as well as mentoring assistance from industry experts. A third winner will also be selected at the global final as part of the newly introduced Innovation Award. The international winners of the grand finale will see their collection distributed through the international retail partner network which includes De Bijenkorf, Amsterdam; Harvey Nichols, UK; Hudson’s Bay Company, Toronto and mytheresa.com

Photo: Woolmark