London Fashion Week taps into ‘see now’ trend by screening shows across the UK

London - As more and more designers announce a shift in their fashion weeks shows and collection drops, organisations behind the bi-annual showcases integrate new initiatives of their own to bring consumers even closer to the main event. Now London Fashion Week is set to be broadcasted amongst UK viewers as never before, as the British Fashion Council has teamed up with media company Ocean Outdoor to screen LFW footage to over 35 million people across the country this month.