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Estée Lauder Companies launches beauty app for visually impaired community

Beauty conglomerate Estée Lauder Companies (ELC) UK & Ireland has launched a new artificial intelligence-powered mobile app dedicated to helping visually impaired users easily apply makeup. The Voice-Enabled Makeup Assistance (VMA) comes as part of ELC’s ambition to better support the visually impaired community by enabling self-empowerment...

12 Jan 2023

Business

Puma launches new UK app with virtual try-on feature

Sportswear brand Puma has launched a new app in the UK complete with a virtual try-on feature that allows shoppers to see products in 3D animations. The relaunch comes on the back of the app’s “successful” roll out in North America, which built on Puma’s continued growth strategy. Next to the latest products and exclusive content, the virtual...

6 Dec 2022

Business

Very introduces virtual make-up try-on to app

E-commerce retailer Very has unveiled a new virtual make-up try-on to its app, allowing shoppers to virtually try an arrangement of lip products from different brands. The feature utilises technology from the L’Oréal-owned tech firm ModiFace, which has integrated augmented reality (AR) features that customers can use via their smartphone...

6 Dec 2022

Business

H&M introduces garments wearable through AR to app

H&M has revealed a number of new augmented reality (AR) features on its mobile app that will allow shoppers to try on and wear three one-of-a-kind garments using their camera. The feature comes as part of a partnership with Snap, an AR camera lens tech developer, which will also allow its users to view the products on its own social media...

5 Dec 2022

Business

True Religion launches app as part of digital-first transition

True Religion has unveiled a new app ahead of the holiday shopping season, as it looks to continue its transition to a digital-first, direct-to-consumer brand. In a release, the Los Angeles denim label said the app aims to improve its mobile shopping experience, while also providing customers with the opportunity to unlock exclusive deals and...

17 Nov 2022

Fashion Featured

PrettyLittleThing launches first-ever vintage collection

PrettyLittleThing (PLT), part of the Boohoo Group, which launched its resale PLT Marketplace app over the summer, have unveiled its first-ever vintage collection with Love Island star and ambassador Indiyah Polack. The 108-piece vintage collection is available exclusively on the PLT Marketplace app and features pieces picked out by Indiyah that...

10 Nov 2022

Business

Childrenswear resale marketplace Dotte to launch app

Dotte, a British childrenswear resale marketplace, is set to unveil its first mobile app on November 14, as it looks to continue expanding its circular apparel offer. The launch comes as the retailer celebrates its second anniversary, has been dropped alongside a rejuvenated brand image and plans to introduce a slew of new features. The app...

3 Nov 2022

Business

Checkmate secures five million dollar funding round

Personalised smart shopping tool Checkmate has announced the closing of a five million dollar seed funding round, led by Fuel Capital. The new investment will be used to accelerate product development and customer growth, the company said in a release. The tool itself aims to offer a way of responding to current market dynamics, with its CEO and...

27 Sept 2022

Fashion Featured

PrettyLittleThing launches pre-loved MarketPlace app

PrettyLittleThing (PLT), part of the Boohoo Group, has officially launched its re-sale MarketPlace app for UK customers, ahead of a US launch, to allow its community to buy and sell pre-loved pieces. In February, PLT’s creative director, Molly-Mae Hague, told FashionUnited that the MarketPlace would encourage sustainability, help its young...

30 Aug 2022

Business

Virtue social impact app closes pre-seed round

Virtue, the social impact app that can be added to Shopify sites to allow retailers to partner with causes, has closed a pre-seed round led by SFC Capital to accelerate and has also joined the Techstars accelerator. The Virtue App launched as an easy-to-integrate widget on Shopify in 2021 and has been used by more than 600 stores in the UK to...

23 Aug 2022

Business

Bazaarvoice launches new Influenster app to expand its online community

Bazaarvoice is expanding its online community of seven million shoppers with its new Influenster app, which matches shoppers with brands seeking honest feedback on their products through authentic reviews, photos, and videos. Reviews are still the most influential factor when making a purchase for over three-quarters of consumers (78 percent),...

13 Jul 2022

BusinessFeatured

Garment repair app Sojo secures 2.4 million dollars in pre-seed funding

Start-up app Sojo has announced the closing of its pre-seed funding which has seen it raise over 2.4 million dollars in a round led by CapitalT. Angel investors also involved in the funding round included founder of Depop, Simon Beckerman, ex-COO of Pangaia, Yael Gairola, vice president of menswear at Tom Ford, Peter Hawkings, and founder of...

26 Apr 2022