BrandAlley news and archive

BrandAlley secures rescue deal following administration

Online off-price fashion retailer BrandAlley has been acquired out of administration in a pre-pack sale, allowing the business to continue trading under new ownership. Administrators from BDO were appointed to BrandAlley UK on 29 May before completing an immediate sale of the business and most of its assets to BrandAlley International Limited, a...

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BrandAlley appoints advisors to explore potential sale

Off-price premium e-tailer BrandAlley has reportedly appointed advisors from Interpath to explore strategic options for the business, including a potential sale. According to Retail Week, the company is seeking a new investment partner to support its next phase of growth. Management had initially been eyeing a debt raise, but is now said to be...

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BrandAlley snaps up majority stake in The Edit LDN

Off-price e-tailer BrandAlley has acquired a majority stake in The Edit LDN as the sneaker resale platform descends into what its founder has dubbed “phase 2.0”. The move, initially reported on by WWD and later confirmed by The Edit LDN’s Moses Rashid, will see the sneaker platform undergo a formal restructuring while operating under BrandAlley’...

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Sign of the Times secures new investment from BrandAlley

London-based luxury resale platform Sign of the Times has secured new investment with the off-price luxury e-tailer BrandAlley, alongside personal investment from Sweaty Betty founder Tamara Hill-Norton and Sarah Welsh, chief executive of N Brown PLC. In a statement, Sign of the Times said that BrandAlley makes up 50 percent of the investment...

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BrandAlley rescues Internet Fusion Group from administration

Online fashion retailer BrandAlley has stepped up to purchase certain assets from Internet Fusion Group (IFG), partially rescuing the e-commerce fashion business from administration. The decision “marks a significant strategic opportunity to enhance BrandAlley’s infrastructure”, the UK company said, as it looks to make its operations “more...

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MySale Group announces strategic review and formal sale process

Australian online retailer MySale Group has launched a review of the group's strategic options which could result in the company being sold. The group said the strategic review will explore options including raising additional capital to support ongoing restructuring, reducing the group’s debt, selling certain parts of the group or the whole of...

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Zara, Brandalley and Superdry, the brands killing it online in the UK

New York - SimilarWeb has just launched their 2018 Momentum Awards, where they recognise websites with exceptional performance in their category over the past year. According to the digital marketing intelligence agency, Zara.com, Brandalley.co.uk and Superdry.com are the best performing websites in the apparel category across the UK. How is...

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BrandAlley secures multi-million investment from Vipshop

British fashion online platform BrandAlley has received a several millions of pounds investment from Chinese apparel group Vipshop. The latter is reported to have acquired a minority stake with a view to allowing for British labels to enter China through online sales. As reported by ‘Drapers’, BrandAlley will use the investment to fuel the...

Fashion

BrandAlley denies accusations of selling fake Prada handbags

Designer flash sales site BrandAlley has denied allegations made on BBC's Radio 4 consumer show, You and Yours, which stipulate that the website sold fake Prada handbags. During the programmes Monday show, BrandAlley shopper Qian Huang revealed that she chose to purchase her Prada handbag fromthe flash sale website because she had been a loyal...

Fashion

Andrino Group acquires rival BrandAlley

In a move that brings an even more gentrified private sales landscape in Europe, French Group Andrino, owner of Private Outlet, has announced the acquisition of one time rival BrandAlley. The prize paid remains undisclosed although the transaction is expected to close in mid-June. "We will now work with teams BrandAlley to offer fashion brands...

Fashion

BrandAlley says half of customers will shop on Christmas Day

On Christmas Day traditional brick and mortar stores will be closed, but consumers will still be shopping from the comfort of their own homes. In a survey published by BrandAlley UK, a private sale website of luxury fashion, findings stated nearly 47 percent of UK consumers will be online shopping on Christmas Day. Customers most likely to shop...

Design

BrandAlley launches first TV campaign

Private sales website BrandAlley has launched its first ever television campaign, which will air on a number of major networks including Channel 4, Sky Atlantic, ITV2 and MTV. The 30 second advert, entitled Killer Shoes, takes on a humorous look at the lengths people will go for designer fashion, and features a woman on a quest for a pair of...