Everything You Need To Know About news and archive

Everything you need to know about: ARMA

ARMA is an apparel brand that attends to understated minimalism, innovative craftsmanship and timeless longevity. Their focus is mainly on high-quality leather pieces but their clothing also features other luxurious fabrics. Most popular are their leather and shearling jackets. Origins ARMA started in 1985 in Armenia, when the founder, a...

Business

Everything you need to know about: Wrangler®

Wrangler® is an American apparel brand known for its iconic, timeless denim wear and its ties to Western cowboy culture. With their high-quality products, the brand dresses from young to old and any gender for their everyday life. Origins Wrangler® had its humble beginnings in Tennessee when founder C.C. Hudson was out of work after his...

Fashion

Everything you need to know about: Pepe Jeans

Pepe Jeans is an internationally recognized brand specialised in denim. Their portfolio includes womens, mens and kids clothing. Origin Pepe Jeans was founded in 1973 in London by three brothers. What began as a stall selling denim apparel at the infamous Portobello Road Market in London, soon turned into a brick & mortar store on Carnaby...

Fashion

Everything you need to know about: Levi’s

Levi’s is an established brand famous for its rise from American workwear to general apparel with denim as their main focus. Their most well-known product is the 501® jeans, a straight leg, button fly jeans; symbol for freedom and pioneering. Origins In 1853, immigrant Levi Strauss had just opened a dry goods store in San Francisco and noticed...

Fashion

Everything you need to know about: Nudie Jeans

Nudie Jeans is a Swedish brand known for its sustainable, dry-wash denim that is made entirely from organic cotton. Origins Since its foundation in 2001 by Maria Erixon Levin, Nudie Jeans has pursued a distinctive vision to bring back the tradition and characteristics of authentic denim. Originally based on the idea to do things differently in...

Fashion

Everything you need to know about: Victoria Beckham

Victoria Beckham is a British high end womenswear brand known for its timeless collections. Origins The label was founded in 2008 by Victoria Beckham herself, initially launching a small collection of minimalist and mature designs which were shown at New York Fashion Week. The label quickly gained positive praise by fashion critics for its...

Fashion

Everything you need to know about: Tommy Hifiger

Tommy Hilfiger is a PVH-owned brand known for its preppy and American fashion. Origins Tommy Hilfiger was called to life by its eponymous founder in 1985. The brand became known for its classic American styles and gained worldwide recognition during the nineties, becoming commercially successful by making pop culture references and breaking...

Fashion

Everything you need to know about: Allbirds

Allbirds is known for its innovative and sustainable footwear. The brand has conquered the market in just a few years, persuading customers with minimalist shoes that focus on ecological factors. Origin Allbirds was launched in 2016 by former soccer player Tim Brown and industrial engineer Joey Zwillinger. Evolution The brand, which was...

Fashion

Everything you need to know about: JW Anderson

JW Anderson is an internationally renowned luxury brand known for its contemporary and playful yet androgynous designs that stretch current gender norms in fashion. Origins JW Anderson was founded as an eponymous label by London College of Fashion alumni JW Anderson. The brand presented its debut men’s collection in 2008. From the first season...

Fashion

Everything you need to know about: Birkenstock

Birkenstock is a traditional company of German origin that has made it to the forefront of the fashion industry with its orthopaedic sandals. Origins Birkenstock’s history reaches far back – the label was founded in Hesse, Germany, in 1744. After 150 years of steady business, Konrad Birkenstock, a descendant of the founder, introduced what would...

Fashion

Everything you need to know about: Hol*Sh!t Shoes

Hol*Sh!t Shoes is all about sandals. The young Dutch label exclusively offers one sandal model that is available in various colours and prints. The shoes are handmade in Portugal. Origins The brand was founded in 2018 by Anthony Diks and Hans Boons. Their love for sandals started years ago when they discovered the freedom of having sandals on...

Fashion

Everything you need to know about: IKKS

Boasting natural and authentic styles and urban casual silhouettes, IKKS succeeded in rapidly becoming a major middle/high-end brand on the French market. Today it counts 2,000 selling points throughout 40 countries (including 240 brand stores). Origins IKKS was first and foremost a children clothing brand launched by Gérard Le Goff in 1987. It...