Frugi news and archive

Childrenswear brand Frugi supports circular cotton collaboration

Circular childrenswear brand Frugi is collaborating with the Cotton Lives On recycling programme. The initiative aims to give new life to worn out cotton clothing as roll mats often provided to people experiencing homelessness. The Cotton Lives On programme extends the life of cotton in a way that helps both people and planet. The programme...

Fashion

Frugi funds Eco-Schools teacher training programme

Sustainable children’s wear brand Frugi has announced that it will fund the online Eco-Coordinator Training Programme, an initiative by the UK environmental initiative Eco-Schools that provides school teachers and nursery staff with free training. Previously, Eco-Schools funded training for more than 500 teachers and staff in the UK who applied...

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Business

Reusable period wear brand Nora launches through Frugi Group

The Frugi Group has announced the launch of a new reusable period wear brand, Nora, with the goal of being a “movement for change” in the menstruation industry. Manufactured in Nora’s Glasgow-based factory, products include reusable liners, pads, period cups and period pants, as well as single pads and ‘Try Me Kits’ that allow customers to try...

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Fashion

Childrenswear brand Frugi partners with Circular Textiles Foundation

Frugi, a sustainable UK-based brand, has announced a new partnership with the Circular Textiles Foundation (CTF), making it the organisation’s first childrenswear member. The brand will be following a series of circular design workshops with the foundation, working towards key circular principles to apply throughout the company and ultimately...

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Business

Frugi names new chair, Margaret McDonald

Sustainable childrenswear label Frugi has announced the appointment of Margaret McDonald as the group’s new chair. McDonald has previously served in an array of executive positions, including global president of Victoria’s Secret, senior executive for Gap Inc., Banana Republic and Primark and non-executive director of LA sportswear company,...

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Fashion

Babi Pur and Frugi launch exclusive childrenswear collection

Frugi, the UK’s leading ethical children’s clothing brand, and fair trade retailer Babi Pur have launched their first joint capsule collection for children. The Frugi + Babi Pur unisex capsule collection includes cord dungarees in three bright colours, a matching top and leggings set, and a twinning top for adults made with GOTS certified...

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Frugi hits 1 million pound milestone for charity

Sustainable children’s clothing brand Frugi has hit the 1 million pound mark for its Little Clothes Big Change charity project, an initiative launched in 2016 where the business commits 1 percent of its yearly turnover, whether it makes a profit or not. By raising 1 million pounds for charity, it means that Frugi has sold more than 100 million...

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Business

Frugi Group reports 51 percent sales increase, repays furlough funds

British ethical and sustainable-focused childrenswear company Frugi Group has reported a 51 percent increase in sales for the seven months to December 2020. The group said growth was driven by continued momentum in shoppers buying from D2C businesses throughout the pandemic, along with the shift in consumer spending towards sustainable, ethical...

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People

Frugi appoints a new chief executive

Ethical and sustainable childrenswear and accessories brand Frugi has named Sarah Clark as its new chief executive. Clark will take up the reins on March 1, replacing Hugo Adams who has left the business to form his own consultancy. The childrenswear company said in a statement that Clark brings a wealth of experience in leading global brands...

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Business

Fashion companies win Queen's Award for Enterprise 2020

Fashion retailers and brands, including Celtic and Co, Seraphine, Frugi, David Nieper, Avenue51, and Merci Maman, have been named as recipients of this year’s Queen’s Award for Enterprise. Ethical children’s clothing brand Frugi has been awarded two Queen’s Awards for Enterprise for Sustainable Development and International Trade. It is one of...

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Business|INTERVIEW

Interview: Hugo Adams, new CEO of sustainable childrenswear brand Frugi

2018 was a very busy year for Cornish childrenswear brand Frugi. In July founders Lucy and Kurt Jewson sold a majority stake to private equity firm True, which was followed by the appointment of Hugo Adams, former executive board director at Superdry, as new CEO in August and Julia Reynolds, previous CEO of Antler luggage, as chair in October....

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Business

True acquires majority stake in kidswear brand Frugi

Private equity house True has acquired a majority stake in organic baby and kids clothing brand Frugi, and announces new chief executive to support the brand’s “ongoing scalable growth”. In a press statement, True stated that it would work with the existing management team to support Frugi’s expansion plans, while adding that Hugo Adams, former...