Social media giant Instagram has revealed a new way it plans to help creators make a living through its platform, with the trial launch of its monetisation feature Instagram Subscriptions. The service will allow creators to grow their monthly income by offering subscribers exclusive content and benefits through the app. The implementation will...
24 Jan 2022
Influencer marketing and commerce platform LTK (formerly known as LiketoKnow.it) has announced a round of funding that now values the US company at two billion dollars, due to a new investment by SoftBank Vision Fund 2. The 300 million dollar funding will aid in empowering talent and product development across the platform’s creator, brand and...
23 Nov 2021
Fashion retailer Revolve has launched a brand ambassador program. Aimed at evolving its marketing strategy and setting precedents on what is next in the industry, the initiative relies on the Revolve community. The program empowers everyday customers to work as influencers by interacting with brands and products. Encouraged through rewards,...
18 Nov 2021
The Tartan Blanket Co. has unveiled a collaboration with travel blogger and influencer Amy Bell, better known as The Little Magpie, featuring scarves that explore Scotland’s nostalgic past. The Little Magpie x The Tartan Blanket Co. limited-edition collaboration consists of three exclusive scarves made from 100 percent super soft lambswool and...
15 Nov 2021
Eco-fashion campaign Love Not Landfill has opened a charity fashion pop-up in London to promote pre-loved fashion and raise funds for the charities involved. Located at Angel Central in London, the Love Not Landfill pop-up will run until November 14 and features “fashion-forward” collections from charity shops curated by influencers including...
11 Nov 2021
Lingerie brand Boux Avenue has teamed up with Love Island star and influencer Kaz Kamwi on a limited-edition party dress and corset edit. The collection, known as ‘Kaz’s Night’ brings a new direction to Boux Avenue as it continues to expand its apparel offerings with six-party dresses and three corset tops in various autumnal colourways, which...
7 Nov 2021
Womenswear brand Misspap has teamed up with model and influencer Tamara Francesconi on a premium party collection. The 28-piece collection for autumn/winter 2021 features timeless staples for the festive season showcases Francesconi’s “premium aesthetic” inspired by Hollywood glamour. Launching on November 2, the Tamara Francesconi x Misspap...
2 Nov 2021
A report made in collaboration with Tony Wang, from consultancy firm Office of Applied Strategy, and streetwear site Highsnobiety has unveiled details on where brands may be missing the mark with Chinese consumers and what they can do to attract the younger generation leading the way. Entitled ‘The New Key Opinion Leader is Here’, Highsnobiety...
26 Oct 2021
Emmy-nominated actor Anya Taylor-Joy has been revealed as Dior’s new global brand ambassador, which will see her showcase the designs and creations of Womenswear creative director, Maria Grazia Chiuri and image director of makeup, Peter Philips. Its an announcement that does not come as much of a surprise to fans, as the actor has regularly...
25 Oct 2021
Nitches has revealed that it has signed John Lewis AKA ‘The Badass Vegan’ as its first celebrity influencer for its athleisure line. In collaboration with Lewis, Nitches will launch ten items of clothing, all custom manufactured through the company. The first line is expected to be ready in time for the holiday season. Lewis, known for his...
21 Oct 2021
Lingerie retailer Boux Avenue has launched an exclusive collaboration with Love Island’s Liberty Poole. The exclusive deal marks Poole’s first fashion collaboration since leaving the TV show this summer and centres around the concept of “self love is the best love”. The Liberty’s Love edit comprises of 15 inclusively sized pieces “handpicked” by...
18 Oct 2021
Swedish-German premium brand Marc O’Polo has revealed its Fall/Winter 2021 campaign at an event in Paris that also marked the start of a rebranding and internationalisation strategy with a heightened focus on modernity, sustainability and youth. The campaign was revealed at the Ellia Art Gallery on Wednesday evening to an audience of some 300...
12 Oct 2021
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