BusinessFeaturedEducational resources and meaningful connections: how Asos is attracting Gen Z
Gen Z is more diverse, better educated and far more digitally savvy than any generation before. Born between 1995 and 2010, they make up almost 30 percent of the world’s population. For online retailers like Asos, the fashion-loving, 20-somethings age group already accounts for half of their target audience and will completely overtake...
9 Jun 2022