Influencer news and archive

Over 81 percent of influencer posts in Australia may be in breach of advertising

On Friday, the Australian consumer watchdog announced that the vast majority of social media posts by Australian influencers may have breached advertising standards that require disclosure of payment. The watchdog is currently considering taking enforcement action, as was reported by Reuters. In Australia, advertisers must disclose any...

Fashion |In Pictures

Eloquii teams up with Gabi Fresh on swimwear collection

Plus-size fashion brand Eloquii is launching an exclusive swimwear collection with influencer Gabi Gregg of Gabi Fresh, offering statement swimsuits and resort wear in sizes US 14-32. The 23-piece limited-edition Gabi Fresh Swim x Eloquii collection features bikinis, one-piece swimsuits, kaftans and sundresses in bold colours and graphic prints...

Fashion Featured

Do not buy this: The rise of social media 'deinfluencers'

A new era of social media critiquing is gaining momentum. While people have long challenged the viewpoints and behaviours of others, it was not until social media became a global communication tool where anyone could sign up and share an opinion. Now, a new wave of call-out and cancel culture has emerged in the form of de-influencing. Instead of...

Fashion

Oh Polly announces collaboration with Tammy Hembrow

British womenswear brand Oh Polly is collaborating with Australian fitness model and influencer Tammy Hembrow on a series of curated collections. Hembrow is one of Australia’s most successful influencers, with 16 million Instagram followers, 1.7 million TikTok followers and a further 1.3 million YouTube subscribers. The debut ‘Tammy Hembrow x Oh...

Business |BACKGROUND Featured

The rise of virtual influencers: the phenomena taking over fashion marketing

Like the evolution of fashion as a whole, influencers have also been evolving alongside the industry’s increasing digitalisation, seeing the concept of ‘virtual influencers’ become something of a norm in the marketing world. This growing trend has seen retailers from the likes of Marks & Spencer to Pacsun begin to explore the digital realm by...

Fashion |In Pictures

Camila Coelho adds activewear to her fashion label

Brazilian-American influencer Camila Coelho is adding activewear to her apparel brand with the launch of Camila Coelho Sport. The activewear line is created and designed by Coelho and produced in collaboration with Revolve Group, Inc. and launches with a debut 13-piece capsule collection featuring sports bras, tank tops, bike shorts, leggings,...

Business

Klarna rolls out Creator Platform globally

Bank and payment service provider Klarna has globally rolled out its Creator Platform, now allowing retailers and influencers in all of its 45 markets to access the feature. Initially launched in the US in October 2022, the initiative aims to match retailers with the right influencers and track performance metrics in a bid to bolster the...

Fashion

Kate Barnét collaborates with influencer Charlotte Jacklin

Sleepwear brand Kate Barnét has launched a capsule collection of vintage-inspired pyjamas with content creator Charlotte Jacklin. The Kate Barnét x Charlotte Jacklin collection features three pairs of classic cotton pyjamas that have been designed to showcase Jacklin’s love of stripes, gingham, floral and pink. Each pair is made with 100 percent...

Fashion

Marks & Spencer unveils virtual influencer as it expands influencer programme

British department store chain Marks & Spencer has revealed its first virtual influencer as it continues to expand on its ‘M&S Insiders’ influencer programme. ‘Mira’, which stands for Marks & Spencer, Influencer, Reality, Augmented, was developed through the combination of photography, CGI and computer vision. The virtual reality individual was...

Fashion |Beauty

Beauty Works launches first collaboration with Ekin-Su

Beauty Works, which offers luxury hair extensions, has named Love Island 2022 winner and actress Ekin-Su Cülcüloglu as its newest brand ambassador with a focus on “inspiring hair confidence”. To kick start the year-long partnership, Beauty Works has unveiled the first collaboration with Ekin-Su, a Party Edit featuring ready-to-wear pieces and...

Fashion Featured

Love Island winner Ekin-Su confirms Oh Polly deal

Womenswear brand Oh Polly is collaborating with Love Island winner and actress Ekin-Su Cülcüloğlu on a series of curated collections, with her debut range launching on September 15. The deal will mark Oh Polly’s biggest brand collaboration to date and will feature curated collections incorporating Cülcüloğlu’s personal style and celebrate the...

Fashion Featured

PrettyLittleThing names Indiyah as PLT Marketplace ambassador

PrettyLittleThing has added another Love Island star to its roster of brand ambassadors, naming finalist Indiyah Polack as its first-ever ambassador for its new re-sale app, PLT Marketplace. Indiyah has signed a year-long partnership with the retailer to promote PLT Marketplace, which launched this week, and allows UK consumers to sell and buy...