Influencer news and archive

Wolford names Doina Ciobanu as new brand sustainability advisor

Luxury skinwear and hosiery brand Wolford has appointed influencer and fashion sustainability advocate Doina Ciobanu as the company’s new brand sustainability advisor. Ciobanu will report directly to Wolford’s chief commercial officer Silvia Azzali and will be tasked with further developing and communicating the brand’s sustainability strategy,...

24 Jun 2022

Fashion |In Pictures

Maaree launches collaboration with Skipping With Sarah

Sports bra and performance apparel brand Maaree has launched a limited-edition collaboration with jump rope content creator Skipping With Sarah. The Maaree x SkippingWithSarah collection features “stylish, functional and solution-focused leggings and cycle shorts” to support women of all shapes and sizes to confidently jump rope and keep active....

23 Jun 2022

Fashion |In Pictures

Boohoo and Megan Fox launch second collection

Fast fashion brand Boohoo has launched a second collection with actress Megan Fox, following the success of her first fashion collection last autumn. The summer collection features more than 40 styles designed to embody Fox’s personal style, while also sharing how fashion should be “daring, inclusive and empowering”. Fox has worked on the...

9 Jun 2022

BusinessFeatured

Educational resources and meaningful connections: how Asos is attracting Gen Z

Gen Z is more diverse, better educated and far more digitally savvy than any generation before. Born between 1995 and 2010, they make up almost 30 percent of the world’s population. For online retailers like Asos, the fashion-loving, 20-somethings age group already accounts for half of their target audience and will completely overtake...

9 Jun 2022

Fashion

PrettyLittleThing announces collaboration with Nella Rose

Online womenswear retailer PrettyLittleThing is launching a collection with fashion and lifestyle influencer and vlogger Nella Rose. Launching in June, the 40-piece 'PLT presents Nella Rose' capsule will feature summer wardrobe essentials including bikinis with matching cover up’s, statement two-piece sets and figure-hugging evening dresses. The...

25 May 2022

Fashion |In Pictures Featured

Baukjen launches capsule collection with Katherine Ormerod

Sustainably conscious online womenswear brand Baukjen has launched a capsule collection with writer and influencer Katherine Ormerod. The 10-piece collection is inspired by Ormerod’s personal style and has been designed to work as “building blocks” to existing wardrobes, with looks that can be mixed and matched or worn as standalone pieces....

7 Apr 2022

Business

L’Oréal UK and Ireland join launch of TikTokMadeMeBuyIt campaign

Beauty giant L’Oréal UK and Ireland has announced it will be joining TikTok for the platform’s #TikTokMadeMeBuyIt e-commerce campaign. The partnership will allow UK consumers to purchase creator-endorsed product selection boxes through the TikTok app, with L’Oréal also being the first brand to use the campaign’s branding. The dedicated hashtag,...

28 Mar 2022

Business

Instagram to introduce trial subscription service for creators

Social media giant Instagram has revealed a new way it plans to help creators make a living through its platform, with the trial launch of its monetisation feature Instagram Subscriptions. The service will allow creators to grow their monthly income by offering subscribers exclusive content and benefits through the app. The implementation will...

24 Jan 2022

Business

Creator commerce platform, LTK, raises 300 million dollar funding

Influencer marketing and commerce platform LTK (formerly known as LiketoKnow.it) has announced a round of funding that now values the US company at two billion dollars, due to a new investment by SoftBank Vision Fund 2. The 300 million dollar funding will aid in empowering talent and product development across the platform’s creator, brand and...

23 Nov 2021

Fashion

Revolve launches brand ambassador program

Fashion retailer Revolve has launched a brand ambassador program. Aimed at evolving its marketing strategy and setting precedents on what is next in the industry, the initiative relies on the Revolve community. The program empowers everyday customers to work as influencers by interacting with brands and products. Encouraged through rewards,...

18 Nov 2021

Fashion |In Pictures

The Tartan Blanket Co. collaborates with The Little Magpie

The Tartan Blanket Co. has unveiled a collaboration with travel blogger and influencer Amy Bell, better known as The Little Magpie, featuring scarves that explore Scotland’s nostalgic past. The Little Magpie x The Tartan Blanket Co. limited-edition collaboration consists of three exclusive scarves made from 100 percent super soft lambswool and...

15 Nov 2021

Retail

Love Not Landfill opens charity fashion pop-up

Eco-fashion campaign Love Not Landfill has opened a charity fashion pop-up in London to promote pre-loved fashion and raise funds for the charities involved. Located at Angel Central in London, the Love Not Landfill pop-up will run until November 14 and features “fashion-forward” collections from charity shops curated by influencers including...

11 Nov 2021