• Home
  • Tags
  • influencer

influencer news and archive

Fashion INTERVIEW

Influencer marketing is here to stay post Covid-19

Since the outbreak of Covid-19, nationwide lockdowns and travel bans have immensely altered the way influencers work. The devastating impact on the entire fashion industry and the contraction of the global economy has largely diminished brands’ marketing budgets and put an indefinite halt on ongoing campaigns. However, as most of the world is...

22 May 2020

Fashion

Accessories label Mykilim designs collab with influencer Rocky Barnes

Influencer collaborations continue to be on the rise, with a collection between handbag label Mykilim—also known as Mklm—and fashion influencer Rocky Barnes serving as further proof. According to the Moroccan-inspired capsule collection page on Mykilim’s website, the collection features “timeless bags for those who aren’t afraid to wear a pop of...

4 Sep 2019

Fashion INTERVIEW

From finance to fashion: How to be a fashion influencer while working a full-time job

Being a fashion influencer is a career that many people dream of these days, but is it possible to be one while having a full-time job? A corporate girl by day working in Manhattan, New York’s demanding banking industry, Somali-American influencer Hawa Ali shows that it’s doable to juggle both. Scrolling through her Instagram feed, @hawaalamode,...

23 Jul 2019

Fashion

Amazon taps into ‘drop culture' with new influencer-designed collections

US retail giant Amazon is trying its hand at drop culture, the streetwear-lead trend that sees brands offering limited-edition items in small quantities and at select retail locations. The new venture, aptly named The Drop, will see Amazon release influencer-designed collections at unspecified moments every few weeks, with each collection going...

23 May 2019

Fashion INTERVIEW

Working in Fashion: Influencer manager

The world of fashion is subject to constant change. Just a decade ago, journalists eyed the first competition from bloggers critically. Just when they had established themselves, influencers followed and the game started all over again. There is always much outrage when it is revealed what some influencers get paid for an Instagram post but...

3 May 2019

Fashion

Fake influencers cost brands 157 million pounds

Gone are the days when social media was simply a way of sharing holiday snaps and videos of dogs being cute. Now, more than ever, social media platforms like Instagram are becoming powerhouses in the world of online advertising, bringing with them the rising problem of “follower fraud”. The problem arises when Instagram users pay fake or...

7 Jan 2019

Fashion

Influencer mistrust can be avoided with transparency

Peer to peer selling may be the next big move for fashion and tech entrepreneurs, but any new platform will have to have full transparency when it comes to influencers marketing products. New research conducted by BBC Radio 4, shows 82 percent of people who took part said it was not always clear when an influencer had been paid to promote a...

27 Dec 2018

People

Kim Kardashian West named CFDA Influencer of the year

The Board of Directors of the Council of Fashion Designers of America has announced that Kim Kardashian West will receive the Influencer Award at the Brooklyn Museum at the CFDA Awards 2018 on June 4th. Announced vis the CDFA website, Kim will be the first recipient of the CFDA Influencer award. "Kim is the most important and powerful influencer...

11 May 2018