Max Mara news and archive

Max Mara: Spring/summer 2026 beachwear

Eternal Capri. A place of light, sea, and effortless living. For spring/summer 2026, Max Mara Beachwear pays homage to an iconic location and its timeless imagery: Capri in the 1960s. A capital of relaxed luxury and spontaneous sophistication, the island was the stage for 'La Dolce Vita'. It was a favourite retreat for great divas, poets, and...

Retail|IN PICTURES

A look inside Max Mara's new Avenue Montaigne flagship

Italian house Max Mara has unveiled its completely renovated flagship at 31 Avenue Montaigne in Paris. The reopening, which coincides with the brand's 75th anniversary, is not just a simple aesthetic update. It also illustrates the desire to reaffirm the brand's identity within the Parisian Golden Triangle. To redesign the 745 square metre...

Fashion

Weekend Max Mara and Sebago launch capsule for SS2026

The new edition of the “A Weekend with Sebago” capsule collection for the spring/summer 2026 season offers a reinterpretation of the Docksides, Sebago's boat shoe. The collaboration between Weekend Max Mara and Sebago now reaches its third and final edition. This version, characterised by a white sole, is available in four different variations:...

FashionPress Release

Sportmax: spring/summer 2026 campaign

For spring/summer 2026, Sportmax continues its exploration of movement, grounding the female form firmly in the real world. Evolving from the previous season, the campaign places the Sportmax woman in an urban context, shifting her presence from abstraction to lived experience. Shot inside a one-of-a-kind brutalist villa on the outskirts of...

FashionPress Release

Weekend Max Mara SS26 ad campaign: destination Mallorca

Destination Mallorca! Get ready for an adventure with the new spring/summer 2026 advertising campaign by Weekend Max Mara. It is a journey of freedom and exploration on the island of Majorca, Spain, amidst the sun's glow and the warm light of sunsets. The protagonist unleashes her adventurous spirit on an unforgettable road trip, balancing the...

FashionPress Release

Max Mara: Spring-Summer 2026 Campaign

The Spring Summer 2026 Max Mara campaign explores the intentional and dynamic contrast between reality and imagination. This scenic tension forms the heart of the campaign, where the Max Mara woman – a symbol of concrete modernity – is set against an ethereal, dreamlike backdrop inspired by Rococo opulence. Max Mara delivers a world defined by...

Fashion

Max Mara Art Prize for Women expands global reach with nomadic format

The Max Mara Art Prize for Women is entering a new international phase, with the long-running award set to become nomadic and travel to a different country for each future edition. The tenth edition (2025–2027) will partner with Museum MACAN in Jakarta, marking the prize’s first collaboration in Southeast Asia. Curated by Cecilia Alemani,...

Retail

Max Mara Group's Max&Co. expands to India with Reliance Brands

Reliance Brands Limited (RBL) has formed a long-term master franchise agreement to introduce Max&Co., the contemporary Italian fashion brand that is part of the Max Mara Fashion Group, to the Indian market. This strategic partnership aims to resonate with India's fashion-forward women by offering Max&Co.'s "style-over-trends" mantra through...

Member

Business

Marcolin H1 sales up slightly, Rag & Bone eyewear license signed

In the first six months of 2025, Marcolin recorded net sales of 295.7 million euros. This represents an increase of 0.3 percent at constant exchange rates. The eyewear company consolidated its margin, with adjusted EBITDA standing at 52.3 million euros. The impact on net sales was positive, standing at 17.7 percent. In the first half of the...

FashionPress Release

Max Mara 2026 Resort Collection: Venere Vesuviana

1951, the year Max Mara was founded and Ruth Orkin shot ‘American Girl in Italy’. Back then, a woman proud, insouciant and unaccompanied, was a noteworthy sight on the sidewalks of Florence, Rome, Naples or any other Italian city. 75 years later, she’s come a long way and Max Mara has been close by her side at every step. 1951 was right in the...

Member

Business

Marcolin: Revenues up 1.2 percent in first quarter

Revenue for Italian eyewear company Marcolin increased by 1.2 percent in the first quarter, reaching 147.3 million dollars, compared to the first quarter of 2024 at current exchange rates (plus 2.0 percent at constant perimeter). The margin recorded in the first three months of 2025 was positive: adjusted earnings before interest, taxes,...

Fashion

Marcolin and Max Mara extend eyewear licensing agreement

Italian fashion house Max Mara has announced the renewal of its eyewear licensing agreement with Marcolin until 2032. The new license agreement has been extended for an additional seven years, until December 31, 2032, and covers the design, production and international distribution of Max Mara’s sunglasses and optical frames. Max Mara’s eyewear...