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Could Off-White be the next billion dollar brand?

Off-White has lofty ambitions, aiming to reach one billon euros in revenue over the next 5 to 10 years. The statement was made by Andrea Grilli, CEO of Off-White parent company New Guards Group, during the brand’s Milan presentation on Tuesday. Growth would be achieved through collaborations and partnerships, new products and a powerful digital...

3 Feb 2021