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off-white news and archive

Could Off-White be the next billion dollar brand?

Off-White has lofty ambitions, aiming to reach one billon euros in revenue over the next 5 to 10 years. The statement was made by Andrea Grilli, CEO of Off-White parent company New Guards Group, during the brand’s Milan presentation on Tuesday. Growth would be achieved through collaborations and partnerships, new products and a powerful digital...

3 Feb 2021

Fashion

Off-White creates a digital experience for SS21 collection

Virgil Abloh, creative director of Off-White, has debuted his spring-summer 2021 collection via an immersive digital experience called Imaginary TV. The multi-media digital event was custom-created for the day, with the collection titled “Adam is Eve.” The see-now, buy-now collection teased the launch of a new must-have accessory called The...

3 Feb 2021

Fashion

Lyst Index: Gucci dethrones Nike as world's hottest brand

Gucci has been crowned the world’s hottest brand according to fashion shopping platform Lyst’s most recent index, dethroning US sportswear giant Nike which topped the list in Q2. The Lyst 2020 Q3 index named Gucci the planet’s hottest brand in a quarter that saw the luxury Italian label livestream its Epilogue collection in July, with worldwide...

28 Oct 2020

Business

Off-White™ Launches “I Support Young Black Businesses”, an Initiative to Support the Black Community through Quarterly Fundraising

July 31, 2020 – Off-White™ is proud to announce its ongoing commitment to the Black community with the launch of “I Support Young Black Businesses” project, a quarterly fundraising program in support of organizations chosen by Virgil Abloh and his team to support the Black community. Initially designed in 2019 and debuted in 2020 Off-White™ will...

4 Aug 2020

Fashion

Off-White launches ‘I Support Young Black Businesses’ initiative

Virgil Abloh and Off-White have announced an ongoing commitment to the Black community with the launch of a quarterly fundraising programme, ‘I Support Young Black Businesses’. The project will raise funds for organisations chosen by Abloh and his team to support the Black community, explained the brand in a press release, by selling items where...

3 Aug 2020

Retail

Off-White lands at Roma Rinascente

Off-White takes over the Italian department store Roma Rinascente. On Thursday, Virgil Abloh's label inaugurated a 27 square meter space on the second floor of 61 Via del Tritone . The location offers the brand's men's collections in a sleek decor. Heavy green curtains adorn the wall, plum carpeting covers the floor and the furniture is made...

26 Jun 2020

People

Virgil Abloh faces backlash after looting comments

Off-White founder and Louis Vuitton men’s artistic director, Virgil Abloh, has come under fire for his looting comments amid the Black Lives Matter protests after the killing of George Floyd in Minneapolis last week. The designer, in an Instagram post, wrote: “Case & point # 81 why I said ‘streetwear’ is dead,” in reference to a video of the...

2 Jun 2020

Fashion

Lyst Index: Off-White, Balenciaga and Nike named world’s hottest brands

Off-White has retained its title as the hottest fashion brand on the planet for the third quarter in a row, with luxury Spanish label Balenciaga moving one spot up in the rankings to second place and US sportswear giant Nike leaping nine spots to third place. That’s according to the latest Index by fashion search platform Lyst which analysed the...

29 Apr 2020

Fashion

Ten AW20/21 womenswear trends to bet on

The catwalk shows of the autumn-winter 2020/21 season ended Tuesday evening with abreathtaking Louis Vuitton show. Marked by an underlying worried mood linked to the coronavirus epidemic, Fashion Week nevertheless Delivered with a spate of new trends and brilliant highlights. Here is a list of FashionUnited’s top ten autumn-winter 2020/21...

9 Mar 2020

Fashion

Off-White, Gucci belts and Moncler jackets named top searches in Q4 Lyst Index

Lyst has released its list of the hottest fashion brands and products based on consumer searches in the final three months of 2019, with Off-White, Gucci, and Balenciaga coming out on top. Off-White retained its crown as the hottest brand in the world according to The Lyst Index thanks to strong demand for the luxury-meets-streetwear brand’s...

6 Feb 2020

Fashion

Abloh swaps streetwear for structure in Louis Vuitton AW20 menswear show

It has been dismissed as the straitjacket of the wage-slave salary man. But the suit and tie is far from finished if Thursday's Paris men's fashion week catwalks are anything to go by. Having been propelled to the top of fashion as the king of streetwear, Virgil Abloh turned his magpie gaze on the boring old business suit for Louis Vuitton....

17 Jan 2020

Fashion

Abloh refinds his dancing feet as Paris fashion parties

Virgil Abloh made headlines last week by predicting the end of streetwear, the trend he has ridden to the top of the fashion tree. His Off-White Paris men's fashion week show Wednesday lived up to his prophecy -- the least street that the American designer has produced for his ultra-hip label whose clothes are snapped up by rappers and copied by...

16 Jan 2020