Oh Polly news and archive

Oh Polly reports increased profitability despite turnover dip

Scottish womenswear retailer Oh Polly has filed its annual report for the year ended April 30, 2025, revealing a significant rise in pre-tax profits despite a contraction in total turnover. The Glasgow-based company, known for its social-first marketing strategy and brands Oh Polly and Bo + Tee, saw profit before taxation climb to 10.55 million...

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Fast fashion face off: Shein hit with lawsuit from competitor Oh Polly

Shein is, once again, facing legal troubles. This time, the Chinese fast fashion giant has been confronted with a lawsuit from a direct competitor, UK-based brand Oh Polly. The complaint, which was filed with England’s High Court, was registered on the Intellectual Property list and was issued by both Oh Polly and its sister brand Bo&Tee. This...

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Oh Polly to begin charging 'serial refunders' nine pounds for returns

Fast fashion retailer Oh Polly is hopping on the bandwagon of charging for returns with its own policy that is hoping to put a stop to serial refunding. A new return fee policy introduced by the e-tailer will now be based on a consumer’s rate of returns in the UK. If a shopper wishes to return up to 50 percent of their order, for example, they...

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Oh Polly posts revenue and profit growth

For the year to April 2023, Oh Polly Group reported revenues of 113 million pounds and a profit before tax (PBT) of 11.2 million pounds. Over the past 12 months, the company said in a statement, Oh Polly achieved a growth rate of over 45 percent through its strategic expansion in the US and Australia. The company added that the success of the...

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Oh Polly announces collaboration with Tammy Hembrow

British womenswear brand Oh Polly is collaborating with Australian fitness model and influencer Tammy Hembrow on a series of curated collections. Hembrow is one of Australia’s most successful influencers, with 16 million Instagram followers, 1.7 million TikTok followers and a further 1.3 million YouTube subscribers. The debut ‘Tammy Hembrow x Oh...

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Love Island winner Ekin-Su confirms Oh Polly deal

Womenswear brand Oh Polly is collaborating with Love Island winner and actress Ekin-Su Cülcüloğlu on a series of curated collections, with her debut range launching on September 15. The deal will mark Oh Polly’s biggest brand collaboration to date and will feature curated collections incorporating Cülcüloğlu’s personal style and celebrate the...

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Oh Polly launches online clothing bank with The Salvation Army

Oh Polly has launched an online clothing bank in a partnership with The Salvation Army. The initiative will be supported by returns company ReBOUND. The scheme is a saving grace for the Covid-19-affected charity, as it is launching at the time of year when most shoppers are looking to clear out their wardrobes. The website encourages UK...

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Oh Polly launches collection with influencer Jess Hunt

Fast fashion online retailer Oh Polly is launching a new collection with UK influencer and model Jess Hunt on August 18. The ‘Alta Moda by Jess Hunt’ collection inspired by vintage Vogue and warm summer sunsets features two-piece sets, dresses, jumpsuits and separates in a colour palette of warm neutrals with spice tones and metallics. The...

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Oh Polly launches new swimwear line

Fast fashion retailer Oh Polly unveiled a new swimwear brand Neena Swim during Miami Swim Week as part of its ambition to become a leader in the swimwear and beachwear industry for the consumer market. Neena Swim is described by Oh Polly as a new swimwear brand that “stays true to its roots” with a focus on “stand out pieces that are sure to get...