Outdoors news and archive

Backcountry launches brand incubator and acquires Coalatree

Backcountry, the premium retailer of outdoor gear and apparel, has launched a brand incubator, designed to accelerate and grow the next generation of outdoor brands, and has acquired Utah-based eco-focused Coalatree as the first brand for the platform's portfolio. The incubator platform is called Backcountry Garage, and has been designed to...

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Baffin appoints new vice president of marketing

Canadian cold-weather footwear and apparel specialist Baffin has named Jessica Liut as vice president of marketing to reinforce its leadership team as it looks to focus on brand growth, market expansion, and enhanced integration across commercial teams. Liut, who joined Baffin in 2020, most recently served as director of marketing, and is...

Fashion

Columbia unveils brand refresh celebrating “extremes of outdoor adventures”

US outdoors brand Columbia has unveiled its first major brand refresh in a decade to kickstart a new brand chapter in its nearly 90-year history with a tongue-in-cheek campaign that harkens back to the brand’s irreverent spirit of the '80s and '90s. The brand identity and campaign aim to celebrate the “extremes of outdoor adventures,” while...

Fashion

Moncler Grenoble to hold AW26 show in Aspen

Italian fashion brand Moncler Grenoble is heading to the US for its next outdoor immersive showcase. The brand will showcase its autumn/winter 2026 collection in Aspen, Colorado, on January 31, 2026, to mark Moncler Grenoble’s first American ski destination show for the brand. The move follows Moncler Grenoble previously holding alpine...

Retail

Klättermusen opens first store in Osaka, Japan

Swedish mountaineering brand Klättermusen, known for its premium ready-to-wear clothing catering to expeditions, hiking, and skiing, as well as backpacks and accessories, has opened its first store in Osaka, 25 years after entering the Japanese market. Located in the heart of Shinsaibashi at 4-7-11, Minami-Semba, Chuo, the store spans 830 square...

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MVC Group names new chief executive

Italian-based MVC Group, a leading player in performance cycling and outdoor sportswear, owned by the Cremonese family and the Equinox fund, has appointed Emilio Foà as its new chief executive officer. The group, headquartered in Fonzaso, Italy, is a well-known player in cycling and outdoor sportswear, including hiking, mountaineering, climbing,...

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Business

Passenger to pause US activity to focus on EU following tariffs

British outdoor brand Passenger Clothing, which was named one of the UK’s fastest-growing private companies in 2023, will be pausing its US growth initiatives following the recent tariffs from the US administration. In a statement, Passenger said in the wake of the US tariffs, it would be turning its attention to its “fast-growing" EU business...

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Business

Authentic to elevate Spyder brand "to new heights" with Outdoor Collective

Authentic Brands Group, the brand, development, marketing, and licensing company, has inked a licensing deal with Outdoor Collective, an innovator in the clothing and accessory manufacturing industry to develop all on-mountain and sportswear apparel for its Spyder brand, known for its ski and snow apparel. As part of the deal, Outdoor Collective...

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Cotopaxi strengthens leadership team to accelerate growth

B Corp outdoor lifestyle brand Cotopaxi has strengthened its leadership team with the appointment of a new chief marketing officer and a senior vice president of product and merchandising to accelerate global brand growth, innovation and its purpose-driven impact. In a statement, the adventure lifestyle brand said the two key leadership hires...

Retail

Peak Performance to open first UK store in London

Scandinavian outdoor brand Peak Performance, owned by Amer Sports, has confirmed it will open its first-ever store in the UK later this year as part of its global expansion plans. Peak Performance has selected Covent Garden in London for its debut UK store, following in the footsteps of its sister brand, Canadian high-performance outdoorwear...

Retail|In Pictures

Patagonia opens first store in the Netherlands

Outdoor technical apparel and accessories brand Patagonia has opened its first store in the Netherlands in Amsterdam to serve as both a retail store and a space for local activist and sports communities. Located at historic Singel 465-467, the store offers the brand’s technical products for outdoor sports, including climbing, snow sports, and...

Fashion |In Pictures

Merrell and Sweaty Betty collaborate on a hiking collection

Wolverine Worldwide sister brands, outdoor footwear brand Merrell and British activewear retailer Sweaty Betty have joined forces for the first time on an exclusive outdoor hiking capsule collection for women. Launching on March 25 on Merrell’s website and then on Sweaty Betty from April 2, the collaboration is in celebration of “sisterhood...