Rental news and archive

Asos and Hirestreet partner on subscription rental service

In an expansion of an existing relationship, Asos and Hirestreet are coming together on a new collaboration that will involve the introduction of a subscription rental service. The duo have worked together on a rental offer before, with Hirestreet having previously offered up 180 womenswear Asos pieces as part of its rental service in early...

Retail

By Rotation to open ‘largest-ever’ rental pop-up in London

Rental platform By Rotation is taking to the physical retail market with what it said will be “the world’s largest-ever fashion rental pop-up” set to open in Mayfair, London. The opening will come as part of the company’s five year anniversary and is associated with Westminster City Council’s Meanwhile On project, designed to support innovative...

Fashion

AllSaints launches unlimited rental subscription in the UK

British fashion brand AllSaints, which is celebrating its 30th anniversary this year, has launched an unlimited subscription rental clothing offering for men and women in the UK. The ‘AllSaints Rental’ platform will allow subscribed members to receive two items in their first box and then have the option to make multiple box exchanges with free...

Fashion

By Rotation partners with Airbnb for wedding season

Peer-to-peer fashion rental app By Rotation is teaming up with rental property company Airbnb to offer complimentary outfit rentals for those who’ve booked an Airbnb in popular wedding destinations. Airbnb said that users can apply to receive 150 pounds worth of By Rotation credit to rent a wedding outfit, as well as receive an additional 100...

Business

Monsoon to offer rental bridalwear and occasion dresses via MyWardrobe partnership

Monsoon has established a new partnership with rental business MyWardrobe that will allow customers to hire from a capsule collection of its bridalwear and occasion dresses. Riding on the ongoing rise of rental, the service has now been added to the British retailer’s website under the title ‘Rent Monsoon’, where wedding dresses, modern...

Fashion

John Lewis launches men’s rental service responding to significant demand

British department store retailer John Lewis has introduced a selection of menswear brands to its rental offering in response to heightened demand from consumers on its e-commerce site. As such, the company said it was launching “the biggest range of menswear brands available to rent on the high street”, with the likes of Boss Tailoring and...

Fashion

Nobody's Child makes online rental permanent

Womenswear brand Nobody’s Child, which counts Marks & Spencer as an investor, is making its pop-up rental service a permanent feature on its website following its success last year. Nobody’s Child will offer a curated 17-piece edit featuring a range of satin occasion wear aimed at the upcoming wedding season, available to rent for just 15...

People

Cocoon Club names new chief executive

Cocoon Club, the luxury handbag membership business, has named Kate Rand, previously chief operating officer at Threads Styling, as its new chief operating officer. Rand, who has a track record of building and scaling growth businesses and experience in social commerce, succeeds Ceanne Fernandes-Wong, who co-founded Cocoon Club with Matt Heiman...

BusinessFeatured

My Wardrobe HQ merges with Cercle

Luxury rental and re-commerce platform My Wardrobe HQ has announced its merger with fellow UK-based fashion rental and resale platform Cercle, which focuses on unique luxury and vintage items. The strategic merger is to expand its global presence and enhance its offering, explained My Wardrobe HQ in a statement, as it looks to form a global...

Fashion Featured

Hurr launches credit-based rental pass bundles

British rental platform Hurr has launched a new rental service, Hurr Flex, catering to a new generation of regular, multi-item, long-term renters. The new two-tier credit system allows customers to “unlock the ultimate wardrobe every day, for longer,” via one-off purchase rental pass bundles that convert into credit to be used within 12 months....

Fashion

Cloan partners with rental app By Rotation

Fashion rental platform Cloan has announced it is partnering with peer-to-peer rental app By Rotation to act as its official digital partner. In a statement, Cloan said its curated edit of rental items will now be available on By Rotation app, alongside its department store concession in Fenwick Newcastle and York. By utilising By Rotation’s...

Business |Interview Featured

Q&A with George Zimmer, Founder, Chairman and CEO of Generation Tux

Renting services have become mainstream in modern-day society, seeping into all sectors from staying in virtual strangers’ homes for vacation on Airbnb, to downloading and borrowing books on Kindle, to streaming tv-series on Netflix and listening to music via Spotify. Fashion is no different, with services ranging from Rent the Runway offering...