TENCEL news and archive

How TENCEL™ is leveraging collaborative innovation for a more responsible textile industry future

As consumers, manufacturers, and retailers become increasingly aware of the importance of adopting circular practices, we have witnessed considerable growth in the development of sustainable textile innovations and solutions within the fashion industry. In recent years, the industry has seen new advancements across the supply chain, from...

Fashion Partner Content

TENCEL™: Weaving new threads into collaborative innovations across evolving textile industry

In recent years, the textile and fashion industry has seen a significant increase in sustainable textile innovations and solutions, largely driven by the elevating emphasis on sustainability and circularity among consumers, manufacturers, and retailers. To give an example – while cotton remains the most widely used natural fiber, new approaches...

Business

Lenzing unveils Tencel brand refresh

Cellulose fibre supplier The Lenzing Group has unveiled an identity refresh for its flagship textile brand Tencel, which will be adopting the renewed theme ‘Nature. Future. Us.’ in what looks to be an embodiment of its wider ethos. With the brand refresh also comes a strategic repositioning that Tencel hopes will help it navigate the evolving...

FashionPress Release

TENCEL refreshes brand identity, championing collective innovation towards a more responsible textile industry

The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, today unveiled the latest evolution of its flagship textile brand TENCEL™, with a refreshed branding theme of “Nature. Future. Us.” The updated brand identity embodies TENCEL™’s ethos of striving to embrace innovation and empower...

Fashion Partner Content

Lenzing’s Black Towel Collection is set to transform conventional consumer habits

Single-use textile daily essentials, such as makeup wipes, wet wipes, makeup pads, and removal pads, have long been a default choice of most, if not all, consumers globally. The ease and convenience of these disposable products have fostered a resource-intensive habit that has a negative impact on the environment. Although consumers believe...

Fashion

Diane von Furstenberg and Lenzing join forces to bring more sustainable fashion to the fore

Austrian fibre producer Lenzing has announced a global collaboration with luxury fashion brand Diane von Furstenberg (DVF). The brand will use Lenzing fibres from sustainably managed wood sources such as Tencel and Lenzing Ecovero for its flagship collection, bringing them into mainstream fashion. “We are delighted to collaborate with DVF to...

Fashion Partner Content

Striding to an eco-responsible lifestyle with TENCEL™ fibers in the new year

We believe you have kick-started 2024 with a new set of year-long goals that are about to advance all aspects of your lives. While a lot of people are committed to investing in all-rounded personal growth, it is also worthwhile to think about stepping up to create a greener planet for our future selves to enjoy. One of the easiest beginnings to...

BusinessPartner Content

Fashioning a greener tomorrow: TENCEL™’s innovative partnerships in apparel

When it comes to climate action, more consumers are no longer content with a passive approach. They are asking brands to not only reduce their carbon footprint, but also adopt tangible solutions for positive planetary impact, according to Mintel’s 2024 Global Consumer Trend report. Fashion brands are rising to this goal, addressing the negative...

EventPress Release

Fashion Council Germany and The King's Foundation bring the fashion industry together

Once again Fashion Council Germany and The King's Foundation, formerly The Prince's Foundation, organised the annual FASHION ZUKUNFT conference in Scotland on the 15th of November. As a long-standing partner of the Fashion Council Germany, His Majesty King Charles III's Foundation supports various initiatives that work towards a more sustainable...

Fashion |In Pictures Featured

Baukjen drives sustainability with a new collection filled with “future-focussed” fabrics

London-based sustainable womenswear brand House of Baukjen has launched a new innovative and responsible collection utilising “future-focussed” fabrics designed to have a much lower social and environmental impact than their conventional counterparts. Dubbed ‘Baukjen Lab,’ the new collection explores brand new innovative materials and processes...

Fashion Partner Content

Redefining premium denim fabrics with TENCEL™, Kaihara and Jeanologia

Clothing and woven textiles are a fundamental part of everyday life. As a vital segment in the global economy, the textile industry encompasses a range of stakeholders, from raw material providers to fashion retailers. Central to this is value chain collaboration, crucial for operational efficiency, reduced lead times, and optimised production...

Fashion Partner Content

Modern Living Sensibilities: Exploring TENCEL™’s Rise in Home Textiles

Craving comfort and solace from turbulent world events, for many, home has become much more than a place of shelter. The global pandemic gave way to the idea of creating a living space that fulfills our emotional and physical needs, while reflecting personality and the values we hold. As such, trends in home design and home textiles have also...