Triumph news and archive

Triumph launches new ‘sisterhood’ creative direction

Lingerie brand Triumph is launching a new creative direction with its latest global campaign, #TogetherWeTriumph, which aims to recognise sisterhood and togetherness with a bold statement of empowerment, while stepping away from a product-centric message. Triumph managing partner, Markus Spiesshofer said: "It is no secret that behind every women...

Fashion Featured

Sloggi to launch S by Sloggi and move into athleisure wear

Sloggi, the casual intimate label owned by Triumph, is set to make three important launches next year. The first is the global launch of its new sub-label, S by Sloggi for Spring/Summer 2018. The second, is the further roll-out of its bodywear brand Sloggi Zero Feel, and the third is the launch of its first athleisure wear collection, Sloggi...

RetailFeatured

Triumph to shutter all UK stores ahead of new retail concept launch

Triumph is set to shut all of its current retail stores across the UK by the end of the year, but this does not mean that Swiss lingerie label is exiting the UK market for good. Rather, Triumph aims to launch a new retail concept in the UK, which includes opening a series of stores in high footfall locations. Retail locations set to close...

Business

Triumph sees spike in sales during Valentine's Day period

While retail sales in winter tend to be slow, the Valentine's Day period often proves to be a time of positive uptick for companies sales. Luxury lingerie brand Triumph happens to be one of those companies that sees a spike in sales during this holiday period. The brand, which dates their history back to the late 1800's as a German corsetry...

Fashion Featured

Triumph's Amourette: 'You just know when you have Found the One'

London - "I have to say, I have the easiest task of the evening because everything we will be presenting is all from the lingerie from the Amourette family. They only have another color, another print or are made of another material," explained Carine Van den Broeck, product manager at Triumph, during a preview presentation for the Amourette...

Fashion

Triumph defends 'The One' advert from ASA complaints

Although lingerie label Triumph's latest animated advert brings to mind Disney's hit-film Frozen with its singing and dancing animated characters, it still managed to trigger a series of complaints after it aired on children's television channel Cartoon Network. In the two minute long advert, an animated version of model Hannah Ferguson is in...

Design

Navabi adds lingerie to its expanding assortment

Plus-size fashion e-tailer Navabi has launched a new lingerie department. The e-tailers new lingerie boutique currentlyconsists of six brands, including Elomi, Goddess, Chantelle, Glamorise and Triumph and aims to offer various styles to cater for all plus sized customers for all occasions. Sizes in the department range from 36 DD to 48H. "The...

Fashion

Triumph opens first US store

German lingerie brand Triumph opened its first US store at Walt Whitman Shops in South Huntington, Long Island on Thursday, 15th August. This is the company’s first foray into the US-American market with a series of own stores. A second shop will open shortly just a few miles to the west at Roosevelt Field mall in East Garden City, Long Island...

Fashion

Triumph all set for US debut

German lingerie brand Triumph is planning to make its debut in the United States in the fall. This move marks a new phase in the company’s international expansion strategy. "Introducing ourselves to the discerning American consumer and treating her to the perfect cutting edge designs, impeccable fit and excelling quality of our lines is a...

Fashion

Triumph collaborates with LFW designers

Lingerie label Triumph will make a foray during London Fashion Week in partnership with Matthew Williamson.The intimates retailer has further collaborated with LFW designers Louise Gray, Fyodor Golan and Felder Felder. The collection will be showcased at the Maison Triumph pop-up store in Covent Garden during London Fashion Week. “I’ve enjoyed...

Fashion

Face time with Fashion CEO: Triumph

In 2013, FashionUnited is meeting with various top executives from the fashion industry. Soren Steffensen has been CEO of the lingerie brand Triumph in the Northern European region since March 2011. In this capacity, he is responsible for Scandinavia, France and the Benelux. His goal for the coming five years: “To achieve 100 percent growth for...

Fashion

UK student wins Triumph Inspiration Award

British fashion student Sian Whitefoot has scooped the prestigious lingerie designer of the year for her Ecliptic Renewal design at this year’s Triumph Inspiration Award. The final, which took place during Shanghai Fashion Week, featured 31 finalists from around the world, and showcased lingerie designs inspiration by the Dragons & Butterflies...