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At HOKA, our goal is to inspire people to move. #FlyHumanFly.
Built by runners for runners, HOKA running shoes elevate your potential on the track, in the field, on the road and everywhere in between. Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, HOKA is a Maori word meaning ‘to fly over the earth’ - and when you’ve felt the HOKA difference, you’ll know just what we mean. From our cushioned PROFLY™ dual density midsole to our J-Frame™ outer sole with Active Foot Frame technology, our running shoes are without parallel; pushing your performance further and farther than you’ve ever been before. HOKA is part of Deckers Brands.
Deckers Brands is made up of several individual brands, each serving customers in a different way – our Fashion Lifestyle Brands provide iconic craftsmanship and timeless style while our Performance Lifestyle Brands empower wearers to get out and get active. But all share the same focus on making peoples’ lives a bit more comfortable.
More than Just a Footwear Company
From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed.
We exist to positively impact the world by uniting purposeful brands with diverse people driven to succeed and create change.
Smooth run: Hoka introduces new Clifton 11
Hoka, the sports footwear brand from US group Deckers Brands, has unveiled the Clifton 11. This is the latest version of its daily training shoe, according to a press release. The announcement was made in Milan on July 16. Since its debut in 2014, the Clifton line has focused on responsive cushioning. The Clifton 11 combines the cushioning of...
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UGG teases collaboration with Willy Chavarria at Paris Fashion Week
US lifestyle brand UGG made a surprise appearance at American designer Willy Chavarria's spring/summer 2027 show during Paris Fashion Week on 26 June 2026, unveiling a first look at an upcoming unisex collaboration, according to a press release. The collection is due to arrive this autumn and marks the first collaboration between the two....
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Hoka and Ugg drive Deckers Brands to 5.47 billion dollars in FY26 net sales
US footwear group Deckers Brands has announced its financial results for the fourth fiscal quarter and full fiscal year ended March 31, 2026, delivering record revenue driven by the ongoing momentum of Hoka and Ugg. For the full fiscal year 2026, net sales increased 9.8 percent to 5.47 billion dollars compared to 4.99 billion dollars in the...
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UGG Partners With PinkPantheress Ahead of Her Stateside Coachella Debut
Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) taps British singer, songwriter and producer PinkPantheress as the face of its latest social-first campaign. An artist defining a generation’s emotional return, she embodies the space where softness meets confidence and comfort becomes expression,...
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Hoka launches Mach Remastered: a perfect mix of performance and style
Hoka®, a division of Deckers Brands, introduces the Mach Remastered: a versatile reinterpretation of the beloved running shoe, designed for both performance and daily wear. With the Mach Remastered, Hoka brings the best of both worlds together. The shoe retains its signature ultra-light feel and responsive foam while receiving a stylish,...
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Elsa Hosk & Rina Sawayama Celebrate Signature Feel of UGG With New Spring Styles
Southern California-based global lifestyle brand UGG® reimagines its iconic classics into new, dynamic, warm-weather styles. Introducing the Spring 2026 Golden Collection, a line of sandals and clogs that deliver the UGG signature comfort and style for sunny days. The same cozy feeling, the same UGG®, all year long. Fall 2025 campaign stars Elsa...
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Teva unveils Spring 2026 collection: “For Playground Earth” evolves for wherever adventure leads
Teva®, a division of Deckers Brands, introduces its Spring 2026 collection, the next evolution of its For Playground Earth platform. The S26 lineup serves as your companion for outdoor adventure, merging performance technology with design innovation to inspire and support exploration and connection across the world’s natural playgrounds — from...
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Hackney Moves enters new era as HOKA headlines London’s biggest fitness festival
HOKA has been confirmed as the new title partner of the iconic Hackney Moves festival, widely regarded as one of the most culturally and community connected events in the London running calendar. HOKA Hackney Moves is a weekend-long celebration in East London with live music and community activations hosted at the festival event village on...
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Ugg redefines men’s fashion in latest Spring 2026 campaign fronted by global icons Central Cee & Su Yiming
This Spring, UGG® finds inspiration from the iconic silhouette Tasman, crafting something completely new with the Tasman Lace, Tasman Albite, and the new icon, the Otzo Clog. The global reinvention of this icon inspired the seasonal campaign, featuring Central Cee showcasing the brand's timeless style, matched with the juxtaposition of Su Yiming...
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Hoka® introduces the Cielo X1 3.0: A propulsive ride built for race day
HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Cielo X1 3.0, the brand’s lightest super shoe to date. Propulsive and precision-tuned for race day, the Cielo X1 3.0 is engineered to minimize weight and maximize performance, helping runners chase their fastest results yet. Driven by insights from HOKA elite athletes, the Cielo X1...
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Deckers Brands achieves record revenue driven by Hoka and Ugg momentum
US-based footwear company Deckers Brands has reported positive revenue and earnings for its third fiscal quarter ended December 31, 2025. The Goleta-based group saw net sales increase 7.1 percent to 1.96 billion dollars, and up 6.8 percent on a constant currency basis. Stefano Caroti, president and chief executive officer, noted that the...
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Hoka opens second flagship store in Berlin
Hoka is opening a new flagship in Berlin, just a few months after the running shoe specialist opened its first store in Germany. The new store is located at Hackescher Markt, Neue Schönhauser Straße 9, in Berlin. The brand, which is part of the US footwear specialist Deckers Brands, announced the opening on Thursday. The store has a total area...
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