Read all about the latest kidswear trends on this special kidswear trend page.
Skims, the shapewear, underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede, has expanded its collaboration with outdoor brand The North Face to include its first-ever kidswear assortment. The debut of The North Face x Skims limited-edition winter collection last year saw most of its pieces selling out within 20 minutes, and...
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Uruguayan luxury designer Gabriela Hearst has been named as the newest ambassador for Save the Children, continuing her ongoing support of the independent organization. A former trustee, Hearst will now help raise awareness concerning children’s rights in over 100 countries, helping ensure children have a strong and healthy start in life. “We...
Sustainable outdoor kidswear brand Roarsome has secured 1.5 million pounds of new investment led by Sustainable Wealth Group to support its next phase of growth. In a statement, the kidswear brand, which offers snow suits, coats, swimwear, and sportswear made entirely from recycled plastic bottles (using suppliers like Repreve and FENC TopGreen,...
Newbie is having a growth spurt. Since emerging as a separate business unit from its parent company Kappahl, the Swedish kidswear brand has embarked on an ambitious growth strategy across Europe and the UK, where it has just opened its 11th store. The UK is a priority market for the brand, which has established a dedicated audience among British...
Danish menswear brand Jack & Jones has debuted its kidswear concept in Belgium. The brand has opened the world's first Jack & Jones Kids store in the Docks Bruxsel shopping centre. This kidswear concept specifically targets children aged eight to 16. Jack & Jones describes the target audience as “young denim fanatics”. "With the opening of our...
Apparel Group India has expanded its partnership with the iconic global denim brand, Levi’s, by launching Levi's Kids in the Indian market. Recognising India as a key Asian market, this move introduces the celebrated brand's children's clothing line to the country for the first time. Apparel Group India officially announced the introduction of...
Inspired by the personalities that captured Monsieur Dior’s imagination, Cordelia de Castellane embarks on a poetic journey into the fascinating world of shows. From theater to ballet, the Baby Dior Cruise 2026 collection is an exploration of behind-the-scenes, paying tribute to a unique passion always cultivated by the founding couturier. The...
Swedish childrenswear brand PO.P, known for its durable children’s clothing and outerwear, has appointed experienced fashion executive Gwynn Milligan as a non-executive director. In a statement, PO.P said the appointment adds “significant retail and sector-specific expertise,” to its board to support its “continued growth and international...
Portside Attitude Set against the backdrop of the sea and inspired by the energy of the harbor, Portside Attitude introduces a refined, modern interpretation of nautical style for the new season. Designed for an effortless transition into early fall, this delivery blends classic maritime aesthetics with the distinct Vingino attitude. The...
Mori is accelerating its expansion efforts through what is now its second acquisition in the baby and childrenswear sector. The London-based brand has snapped up baby changing bag brand Storksak and its sister label Babymel for an undisclosed sum. For Mori founder and CEO, Akin Onal, there was a “natural alignment" with Storksak and Babymel,...
Back-to-school shopping in Britain has taken on the air of a fashion season in its own right, though one dictated less by catwalks than by cashflow. New research from Fulfilmentcrowd, the logistics group, shows parents are beginning earlier each year, some as soon as April, with search activity peaking between 27 July and 2 August. Yet despite...
The Lego Group and the US sportswear company Nike are taking the next step in their long-standing partnership with playsets, apparel and footwear for children. The Danish toy manufacturer and Nike are launching two Lego sets. This was announced by the cooperation partners on Monday. Each set allows you to build a basketball player figure with...