Discover the latest kidswear fashion trends and new collections

Read all about the latest kidswear trends on this special kidswear trend page.

Pitti Bimbo to take on new format for January edition

The 100th edition of Italian childrenswear fair Pitti Bimbo will be held at the Fortezza da Basso in Florence on January 22 and 23, in what organisers emphasised was "not just a super birthday, but a new project to experience all together". A new layout for the event will be designed by architect and interior designer Ilaria Marelli, who teaches...

RetailPress Release

Newbie Expands Further in the UK with Seventh Store Opening in Guildford

Newbie, the beloved childrenswear brand under the Kappahl Group, proudly announces the opening of their seventh store in the United Kingdom. Located in Guildford, Surrey within the greater London area, this new store marks a significant milestone in Newbie’s ongoing expansion and solidifies its growing presence in the British market. The store...

Fashion

Gap launches limited-edition Wicked capsule collection

Fashion retailer Gap has launched a new limited-edition capsule collection to mark the release of the upcoming movie adaptation of Wicked, which will debut in cinemas on November 22. The collection consists of 20 items, including pieces for children and adults inspired by the movie's main characters, Elphaba and Glinda. Key pieces in the capsule...

Fashion Featured

Labels to watch: ‘Happy brands’ - children’s clothing for adults

Children’s clothing is not only cute but often also funny, comfortable and puts the wearer in a good mood. No wonder then that the question arises ‘Why isn’t this available in adult sizes too?’ If you have had enough of drab adult clothes in the usual grey, black and blue tones, the three ‘happy brands’ that FashionUnited is featuring below will...

Fashion |In Pictures

H&M launching new premium baby and kidswear label

Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...

Business

Superdry and Next partner on kidswear licence

Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...

Business

Littlest Luxuries merges with Little Fashion House

Littlest Luxuries, a pre-loved childrenswear destination for ages 0-16 years has relaunched following a merger with childrenswear resale platform Little Fashion House. Headquartered in London, the peer-to-peer business is looking to become the leading authenticated marketplace for pre-loved designer childrenswear to provide a solution to the...

Fashion Partner Content

Cup of Joe debuts kids’ collection for SS25: A mini-me revolution

With the SS25 season fast approaching, Dutch denim brand Cup of Joe, known for its minimalist, vintage-inspired designs, is expanding its portfolio with the launch of a kids' collection. Set to make waves in the fashion industry, the new line not only boasts impeccable design but also offers a seamless alignment with the brand's adult denim...

Fashion |In Pictures Featured

Character.com launches its first adaptive wear range

Character.com, the destination for character-based clothing for kids, has launched its first-ever adaptive wear clothing range featuring SpongeBob SquarePants. The children’s clothing brand has teamed up with Paramount Consumer Products to channel the themes of positivity and inclusivity that SpongeBob SquarePants by creating an innovative...

Fashion Featured

M&S plans to grow market share in kidswear with baby club launch

British high street retailer Marks & Spencer (M&S) is looking to grow its market share in kidswear and attract more family shoppers with the launch of its first-ever baby club. ‘The Parent Hood’ is exclusive to members of M&S’ loyalty programme, Sparks, and is part of M&S’s mission to become “more relevant, more often to family shoppers” by...

Fashion

Wrangler to launch kidswear with Brand Machine Group

Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...

Fashion

John Lewis launches pre-loved childrenswear in-store with TheLittleLoop

John Lewis is continuing to roll out sustainable fashion initiatives with a new partnership with British pre-loved and rented children’s clothing platform TheLittleLoop to launch a second-hand children’s clothing concession within its London flagship store on Oxford Street. The space will be located on the kids’ floor of the store, featuring...