Read all about the latest kidswear trends on this special kidswear trend page.
Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...
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Littlest Luxuries, a pre-loved childrenswear destination for ages 0-16 years has relaunched following a merger with childrenswear resale platform Little Fashion House. Headquartered in London, the peer-to-peer business is looking to become the leading authenticated marketplace for pre-loved designer childrenswear to provide a solution to the...
With the SS25 season fast approaching, Dutch denim brand Cup of Joe, known for its minimalist, vintage-inspired designs, is expanding its portfolio with the launch of a kids' collection. Set to make waves in the fashion industry, the new line not only boasts impeccable design but also offers a seamless alignment with the brand's adult denim...
Character.com, the destination for character-based clothing for kids, has launched its first-ever adaptive wear clothing range featuring SpongeBob SquarePants. The children’s clothing brand has teamed up with Paramount Consumer Products to channel the themes of positivity and inclusivity that SpongeBob SquarePants by creating an innovative...
British high street retailer Marks & Spencer (M&S) is looking to grow its market share in kidswear and attract more family shoppers with the launch of its first-ever baby club. ‘The Parent Hood’ is exclusive to members of M&S’ loyalty programme, Sparks, and is part of M&S’s mission to become “more relevant, more often to family shoppers” by...
Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...
John Lewis is continuing to roll out sustainable fashion initiatives with a new partnership with British pre-loved and rented children’s clothing platform TheLittleLoop to launch a second-hand children’s clothing concession within its London flagship store on Oxford Street. The space will be located on the kids’ floor of the store, featuring...
American retailer Macy’s has relaunched its kid’s clothing line, Epic Threads celebrating the “spirit of childhood,” as it looks to modernise its private brand. In a statement, Macy’s said the refresh of Epic Threads focuses on “playful and expressive clothing and accessories to fit the needs of every kid,” offering versatile and stylish...
G-Star is expanding its childrenswear offering through a partnership between WHP Global and FFI Global, WHP Global announced in a press release. The move will see G-Star leverage FFI Global’s expertise and extensive market reach. G-Star aims to target a younger generation by offering “fashion-forward and sustainable clothing options for kids”....
For the new S25 collection, BARTS travels to summery Australia, the land of the vast outback, tropical beaches and unique flora and fauna. With the overarching theme of ‘Back to the Roots’, BARTS creates a collection inspired by the natural beauty, local cultures and summery colours that can only be found Down Under. Credits: BARTS Kids The kids...
British fashion retailer AllSaints is launching five new licensed product ranges in 2024, as part of its 30th anniversary celebrations. The licensed product launches include eyewear, kidswear, fragrances, men’s tailoring and underwear, and are being introduced to expand the reach of the AllSaints brands. Catherine Jobling, chief operating...
Luxury lifestyle brand Brochu Walker has announced its first-ever foray into childrenswear to create the “ultimate mommy and me moments”. The ‘Maman et Moi’ (Mommy and Me) collection features a girl’s version of its bestselling feminine and versatile ‘Havana Dress’ for women, which the brand first introduced in 2020 and is still the cornerstone...
