Adidas Originals news and archive

Adidas Originals to launch Molly-Mae collaboration on April 9

The footwear collaboration between sportswear brand Adidas and British influencer Molly-Mae Hague, teased in January, has been unveiled and will feature limited-edition versions of the brand’s Adidas Originals Superstar II and Samba silhouettes. In a statement, Adidas said that the partnership builds on the sportswear brand’s longstanding...

Fashion |In pictures

Adidas celebrates football with retro market in Shanghai

Adidas recently unveiled the kits for the men's 2026 FIFA World Cup (WC) in the US, Canada and Mexico. For the Chinese market, the Herzogenaurach-based sportswear brand celebrated the launch with an event featuring a fashion show and other activities. Fashion show and retro market Adidas presents WC 26 kits in Shanghai Credits: Adidas After...

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LVMH Prize 2026: MAZ by Manuela Álvarez tests a large-scale artisanal model with Adidas

The collaboration between sports giant Adidas and Colombian designer Manuela Álvarez was unveiled during the presentation of the LVMH Prize 2026 semi-finalists. Positioned between sportswear and South American craftsmanship, the Raíz de Fénix collection is part of an approach that values local culture and empowers its artisans. Who is Manuela Á...

FashionPress Release

Adidas Originals presents the next chapter of the Original Icon: Superstar

Created for basketball, adopted by the pioneers of streetwear, and redefined by every generation since, the adidas Originals Superstar stands as The Original Icon – a symbol of self-expression, style and authenticity that transcends time. This season sees the return of legendary actor Samuel L. Jackson, who sets out on a search for his...

Fashion |In Pictures

Molly-Mae Hague teases Adidas collaboration

Influencer Molly-Mae Hague has teased a collaboration with sportswear brand Adidas on her social media. In a joint Instagram post with Adidas UK, Hague stated: “Three Stripes. One Vision. Curated by Molly-Mae. Coming Soon.” This was shared with campaign imagery featuring the influencer wearing black Adidas three stripe joggers styled with a...

FashionPress Release

adidas and Glastonbury Festival unite to launch limited-edition adidas Originals x Glastonbury Festival football shirt

adidas and Glastonbury Festival join forces in a bold collaboration that blends adidas’ iconic sportswear with the creative spirit of the world’s most beloved music festival. The result is a limited-edition adidas Originals x Glastonbury Festival football shirt — a tribute not only to football’s lasting cultural imprint and close relationship to...

FashionPress Release

adidas Originals and Willy Chavarria release first SS25 drop

adidas Originals and Willy Chavarria release the first product drop of the Spring/Summer 2025 collection. The release brings elevated streetwear essentials with a distinct sports influence. Designed for both style and function with a range of items that combine streetwear aesthetics and high-performance athletic wear, each piece brings forward...

FashionPress Release

adidas Originals and Sporty & Rich launch their newest collection

The collaboration presents an exclusive collection of apparel and footwear, inspired by the authentic and timeless style of American universities. In February, adidas Originals and Sporty & Rich revive their collaborative partnership to introduce a collection of apparel and footwear inspired by the timeless spirit of iconic American colleges....

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Fashion |In Pictures

Adidas unveils new elevated, premium line, A-Type

German sports brand Adidas is introducing the A-Type, a new line featuring premium, elevated versions of its products with an emphasis on craftsmanship under its lifestyle label Adidas Originals. The A-Type is described as an “ever-evolving, collection centred on reimagining icons from the Three Stripes’ unrivalled archive through the most...

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Retail

Adidas opens two flagship stores in LA to foster deeper local connection

It is never too early to plan. At least that appears to be the approach of sportswear giant Adidas, which has taken to Los Angeles to open two flagship stores well ahead of the city’s upcoming Olympic Games. At the new 8428 Melrose store in West Hollywood, a 5,390 square foot space has been designed by Adidas’ in-house creative team, who...

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Fashion

Unexpected collaborations spotted at NYFW SS25

With so many eyes from all corners of the industry analyzing what is being presented on the catwalk during New York Fashion Week (NYFW), many designers use this moment in the spotlight to unveil a new collaboration or partnership. Over the years, the art of collaboration has proven to be a highly effective marketing strategy, particularly in...

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Fashion

Adidas celebrates heritage styles in latest campaign

Adidas is banking on its cultural legacy as it spotlights a series of heritage sneakers in its latest campaign. Adidas Originals pays homage to the brand's iconic footwear styles, the Gazelle, Samba, and Handball Spezial, which have held cultural significance across generations, with some like the Samba, having made a big comeback in the last...