Boss news and archive
Boss and NBA announce co-branded autumn capsule
Premium fashion house Boss has revealed its newest collaboration with the National Basketball Association (NBA), in the duo’s second capsule following the launch of its recent release for spring. The new collection sees the merging of the NBA team logos with Boss’ staple typography, as well as the implementation of new graphics across the eleven...
14 Oct 2021
Video: Boss x Russell at MFW
In this video, fashion brands Boss and Russell collaborated to create their SS22 collection and they presented it at Milano Fashion Week (MFW). Watch the video below. Video: Fashion Feed via YouTube Photo credit: Victoria's Secret Angels & Models, Facebook
30 Sep 2021
Bare legs, new talent and vintage luxury on the catwalks of Milan
For the first time since March last year, Milan hosted fashion week. Between 21 and 27 September, 43 physical shows were on the schedule, plus 41 events and 98 presentations, mostly for the public. The security measures were occasionally stringent, with a heavily reduced number of seats. For quite a few labels, this resulted in the barring of...
28 Sep 2021
Boss and Russell Athletic present pre-spring 2022 launch event for MFW
Premium brand Boss hosted an American baseball-inspired event in collaboration with Russell Athletic, in celebration of the two brands second joint collection, as part of Milan Fashion Week. Welcoming over 1,300 people to the Kennedy Sports Centre in Milan, the audience witnessed an action-packed event based on a classic American baseball game....
24 Sep 2021
Hugo Boss opens first flagship store in Ginza, Tokyo
German label Hugo Boss has opened the doors of its first Boss flagship store in Japan at Ginza, Tokyo’s popular high-fashion shopping hub. The two-floor store spans a total of 480 square metres and carries the brand’s full-line up of products and collections for both men and women as well as the exclusive Boss Made To Measure tailoring offer....
29 Jun 2021
Hugo Boss names Chris Hemsworth as global brand ambassador for Boss
Hugo Boss has tapped Marvel actor Chris Hemsworth as its first global brand ambassador for its Boss brand. Hemsworth, who has already collaborated with Hugo Boss as part of the group’s Boss Bottled scent since 2017, will become the international Boss face of the worldwide fashion campaigns planned for 2021 and 2022. The fashion group said in a...
11 Jan 2021
Boss to release capsule collection with the NBA
Hugo Boss is collaborating with the National Basketball Association (NBA) on two co-branded Boss and NBA capsule collections next year, as the fashion brand looks to strengthen brand awareness in the US. The initial launch of the limited-edition collection will feature co-branded Boss and NBA styles with the NBA league logo as well as nine team...
21 Dec 2020
First look: Boss is teaming up with Russell Athletic
Boss and Russell Athletic are partnering on a sportswear capsule collection that they both state will offer “bold casualwear for a new generation”. The men’s and women’s capsule collection will launch in March 2021 and will be inspired by both brands’ archives. The designs will blend Boss’ tailoring with Russell Athletic’s recognisable...
21 Oct 2020
Boss teaming up with Caro Daur
Boss is partnering with German entrepreneur Caro Daur on a new womenswear capsule collection, launching this October. The collaboration is the result of a longstanding friendship between Daur and Boss chief brand officer, Ingo Wilts, explained the brand, and will showcase a collection that stays “true to the brand’s elegant aesthetic”. In a...
16 Sep 2020
Anthony Joshua collaborates with Boss
Luxury fashion brand Boss has collaborated with British boxer Anthony Joshua on an exclusive capsule collection for autumn/winter 2020. The new Boss x AJBxng collection of ten “easy-wear pieces” has been co-created by Joshua, and is presented in an elevated shade of midnight with highlights of gold to combine both the brand’s signature elegance...
2 Sep 2020
Hugo Boss posts 59 percent drop in Q2 sales
Announcing its second quarter results, Hugo Boss Ag said with approximately 50 percent of its global store network closed on average during the course of the second quarter, the company’s business was significantly impacted by the pandemic. The group sales declined to 275 million euros in the quarter, corresponding to a decrease of 59 percent...
4 Aug 2020
Hugo Boss names Oliver Timm as Chief Sales Officer
The supervisory board of Hugo Boss Ag has appointed Oliver Timm as Chief Sales Officer (CSO) with effect from January 1, 2021. In this position, the company said in a statement, he will assume global responsibility for the group’s own retail operations as well as wholesale and e-commerce businesses. “I am very happy that, with the addition of...
2 Jul 2020