Boux Avenue news and archive

International Women's Day: Boux Avenue supports chosen charities to look after women’s health from top to bottom

From Friday 8th to Sunday 10th March 2024, in support of International Women’s Day, Boux Avenue will be donating 10% of sales from their Heart Satin Pyjama Set in Blue to their charity partners CoppaFeel! and Jo's Cervical Cancer Trust, continuing their mission in helping to look after women's health from top to bottom. In May 2023, Boux Avenue,...

Fashion |In Pictures

Boux Avenue launch loungewear edit with Emily Shak

Boux Avenue have teamed up with fashion influencer Emily Shak to launch a loungewear edit featuring embossed velour styles, contouring lounge bodies and lightweight sweats. The Emily Shak x Boux Avenue edit has been “designed to be seen,” explains the retailer, offering casual and comfortable staple pieces to be added to any capsule wardrobe....

Fashion Featured

Brands celebrate International Women’s Day

International Women’s Day (IWD) is an annual event marked on March 8 that celebrates the achievements of women, while also highlighting the continued struggles for gender equality. Each year, IWD selects a new theme, and for 2022 it is #BreakTheBias recognising how frequently women are negatively impacted by gender bias and is encouraging...

Business|Retail Featured

Boux Avenue reports “significant progress” following its 2019 review

Lingerie retailer Boux Avenue, part of the Theo Paphitis Retail Group, has reported that total sales increased by 9.1 percent in the year to March 31, 2021, compared with the same period in 2019. The retailer describes the growth as an “amazing performance” considering its stores were closed for more than half of the year due to the pandemic,...

Fashion |In Pictures

Boux Avenue taps Love Island’s Kaz for dress and corset edit

Lingerie brand Boux Avenue has teamed up with Love Island star and influencer Kaz Kamwi on a limited-edition party dress and corset edit. The collection, known as ‘Kaz’s Night’ brings a new direction to Boux Avenue as it continues to expand its apparel offerings with six-party dresses and three corset tops in various autumnal colourways, which...

Fashion

Boux Avenue launches lounge lingerie made with recycled fibres

Boux Avenue has launched a new capsule lounge underwear collection that is made with recycled fibres, as it continues to offer more sustainable options to its customers. The mini capsule, part of the Boux Lounge collection, features two matching sets in two colourways, designed to make the wearer feel confident and comfortable all day long....

Fashion |In Pictures

Boux Avenue collaborates with Love Island star Liberty

Lingerie retailer Boux Avenue has launched an exclusive collaboration with Love Island’s Liberty Poole. The exclusive deal marks Poole’s first fashion collaboration since leaving the TV show this summer and centres around the concept of “self love is the best love”. The Liberty’s Love edit comprises of 15 inclusively sized pieces “handpicked” by...

Fashion |In Pictures

Boux Avenue collaborates with Zara McDermott

Lingerie, swimwear and nightwear retailer Boux Avenue has unveiled a loungewear collection in collaboration with former Love Island star Zara McDermott. The Zara Mcdermott x Boux Avenue collection features a range of summer loungewear pieces designed “to bring equal measures of style and comfort to the everyday,” explains the retailer in a press...

Fashion

Lingerie brand Boux Avenue launches first dress collection

British lingerie brand Boux Avenue has launched its first dress collection. The capsule collection comprises 18 styles, including mini cami-dresses, tiered smocks and t-shirt dresses, with prices ranging from 30 pounds to 40 pounds and sizes from 6 to 18. Launched in April 2011, Boux Avenue started as a lingerie brand and has since branched out...

Fashion

Boux Avenue launches its first unretouched lingerie campaign

Boux Avenue has unveiled its first unretouched lingerie campaign, as part of its 'Your Shape, Your Style’ campaign featuring brand ambassadors, Malin Andersson and Zara McDermott, alongside models and fashion influencers, Ama Peters and Kaz Kamwi. The aim of the campaign is to celebrate diversity and confidence, explained the lingerie retailer,...

Fashion |IN PICTURES Featured

Boux Avenue taps into luxury market with new collection

UK lingerie brand Boux Avenue has launched a new luxury capsule collection, Bouxtique, as part of its new direction headed up by brand and product director Zoe Price-Smith, who joined the retailer from Hunkemöller earlier this year. Bouxtique fuses vintage and modern with premium fabrics and geometric silhouettes to mark Price-Smith’s first...

People

Boux Avenue names new merchandising director

Lingerie retailer Boux Avenue has announced that Marks and Spencer’s Rachel Harley will join the brand as it is new merchandising director to complete its new management team. Harley, who is currently head of merchandising for lingerie, swim, sleepwear, hosiery and active at Marks and Spencer, has been instrumental in leading a team of 50 people...