By Rotation news and archive

By Rotation to open ‘largest-ever’ rental pop-up in London

Rental platform By Rotation is taking to the physical retail market with what it said will be “the world’s largest-ever fashion rental pop-up” set to open in Mayfair, London. The opening will come as part of the company’s five year anniversary and is associated with Westminster City Council’s Meanwhile On project, designed to support innovative...

Fashion

By Rotation partners with Airbnb for wedding season

Peer-to-peer fashion rental app By Rotation is teaming up with rental property company Airbnb to offer complimentary outfit rentals for those who’ve booked an Airbnb in popular wedding destinations. Airbnb said that users can apply to receive 150 pounds worth of By Rotation credit to rent a wedding outfit, as well as receive an additional 100...

Fashion

Cloan partners with rental app By Rotation

Fashion rental platform Cloan has announced it is partnering with peer-to-peer rental app By Rotation to act as its official digital partner. In a statement, Cloan said its curated edit of rental items will now be available on By Rotation app, alongside its department store concession in Fenwick Newcastle and York. By utilising By Rotation’s...

Business

Net-a-Porter partners with By Rotation and Hurr to trial rental

Luxury fashion platform Net-a-Porter has revealed that it will be trialling a rental offering through new partnerships with By Rotation and Hurr, both online fashion rental platforms. Through the collaboration, Net-a-Porter said it is looking to extend its designer curation to a wider customer base, offering UK-based clients the option to rent...

Fashion Featured

By Rotation among winners of the new Circular Fashion Innovator’s Fund

The British Fashion Council (BFC) and eBay UK have announced six winners of the first Circular Fashion Innovator’s Fund, awarding 100,000 pounds to small businesses with circular fashion solutions. The fund is designed to help support the growth of small businesses providing more sustainable solutions for the fashion industry, with each winner...

Retail

Rental platform By Rotation opens new London pop-up

Social fashion rental app By Rotation has opened a new London-based summer pop-up, set to run until September 20. Located in Belgravia, the pop-up will allow visitors to browse a selection of wardrobes from the app and will also see the debut of its ‘rotation station’, where users can drop off and pick up rented looks. The store will further be...

RetailFeatured

McArthurGlen’s Cheshire Oaks to open rental pop-up with By Rotation

Rental app By Rotation is partnering with McArthurGlen Designer Outlet Cheshire Oaks to launch a 10-day pop-up this summer on July 22. The opening at the designer outlet in Ellesmere Port will mark By Rotation’s first-ever pop-up outside of London and will allow shoppers to explore the peer-to-peer rental brand’s fashion app and rent items...

BusinessFeatured

Rental platform By Rotation raises three million dollars in seed funding

In its pursuit of rapid growth, UK rental and resale app By Rotation has raised three million dollars in seed funding, in a round led by venture capital firm Redrice Ventures. Founded by Eshita Kabra in October 2019, the platform has attracted a community of over 200,000 lenders and renters across the UK. In a press release, By Rotation said...

Fashion

By Rotation launching resale feature

Social fashion rental platform By Rotation is expanding its rental offering with a resale feature to encourage a much wider audience to enjoy fashion more sustainably. The move comes as the resale market is reportedly growing at a rate 11 times faster than traditional retail, according to a global report conducted by ThredUp. By 2030, resale...

RetailFeatured

By Rotation to open a rental pop-up at Westfield London

Rental app By Rotation is to open the brand’s first-ever physical pop-up at Westfield London in July. By Rotation has secured a 3,300 square foot store at Westfield London to showcase the top fashion rental item from the app, alongside hosting panel discussions, workshops and sustainability masterclasses. The pop-up will run from July 1 - 12 and...

Fashion

By Rotation to offer UK’s first in-room fashion rental with Page Hotels

Fashion rental app By Rotation is teaming up with Page Hotels to offer guests rental concierge from their room. The collaboration will allow Page8 London hotel guests to rent wardrobe staples through a tailored lookbook. The service will allow guests to order up to ten items straight to their room, arriving in under 90 minutes or less. In...