Carhartt WIP news and archive

Carhartt WIP expands presence in Munich with second store opening

American workwear label Carhartt WIP opened a new store in Munich’s Glockenbachviertel district. This marks the brand’s second store in the german city, with the first located in the Schwabing district. The new 120 square metre store in Reichenbachstraße was designed by Milan-based architectural firm Andrea Caputto, in collaboration with Salomée...

Fashion

Carhartt does not want to be confused with Carhartt WIP: ‘clothing must perform, not pose’

Workwear brand Carhartt was keen not to be confused with Carhartt WIP (Work in Progress), the fashionable streetwear brand with a very different target group and positioning. The workwear brand underlined the distinction in a press release. Carhartt, which has its European headquarters in Amsterdam, emphasised in a statement: “Carhartt is not a...

Retail|In Pictures

Carhartt WIP launches coffee concept at Nordstrom Men’s store

Carhartt WIP, the streetwear version of workwear brand Carhartt, has launched its first US-based coffee concept at Nordstrom Men’s store in New York City. The concept is in partnership with Nordstrom Ebar, the coffee bar within the department store, and follows multiple in-store Carhartt WIP Coffee spaces across Europe and Asia. Located at 235...

Featured

People|Interview

Carhartt Sustainability Director on positive impact and how the brand remains so cool

Since the late 80s, Carhartt has been a cult brand worn by everyone from DJs to designers, forklift truck operators to fashion influencers. It has been a staple of the rapper’s closet from Tupac through to ASAP Rocky and has been invited to collaborate with Italian luxury fashion house, Marni, Japanese brand Sacai, as well as students at the...