Ego news and archive

Ego launches collection with Love Island’s Millie Court

Womenswear and footwear label Ego is teaming up with Love Island’s Millie Court to launch a new collection of shoes and bags for spring. Launching on March 28, the new 34-piece collection features “bold colour palettes, striking silhouettes and statement styles for every occasion,” explains Ego, and has been born from Court’s “love for colour...

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Fashion |In Pictures

Ego launches debut activewear range

Footwear and clothing brand Ego has launched its first-ever activewear range as it continues to expand its product offering to become a “one-stop-shop” for its customers. The 23-piece ‘Active by Ego’ collection features mix-and-matched, style-led pieces designed with “ultimate comfort and functionality,” including high quality, breathable...

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Business

Inspecs Group acquires Ego Eyewear

Bath-based group Inspecs has completed the 100 percent acquisition of Ego Eyewear Limited, a design and licensing company for premium fashion brands. Agreed upon for an initial consideration of 6.175 million pounds, the acquisition will also include Ego’s operating subsidiaries and design houses in Sweden and Hong Kong. The company uses...

Fashion

Ego joins Christmas charity campaign

Manchester-based fashion brand Ego has joined the Samaritan Purse ‘shoebox’ appeal, Operation Christmas Child, with the launch of limited-edition slippers. The ‘Hope’ diamanté pearl detailed faux fur slippers are available in white, pink, black and grey, and Ego will donate 100 percent of proceeds to Operation Christmas Child. Image: courtesy of...

Culture

Ego signs sponsorship with upcoming Channel 4 show

Manchester-based retailer Ego has announced it has signed a sponsorship deal with the upcoming Channel 4 dating series, ‘The Love Trap’. Set to launch on October 20, the reality TV show has partnered with the brand for its entire eight episodes, showcasing the latest Ego collections as they come. It is the first sponsorship agreement the brand...

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Fashion

Ego launches first clothing collection

Footwear brand Ego has launched a debut clothing collection with LA-based influencer Stassie Karanikolaou, better known as Stassie Baby, who has more than 10 million Instagram followers. Stassie Ego is the Manchester-based brand's first head-to-toe offering, featuring an 18-piece clothing collection alongside eight pairs of shoes and five...

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Business

Accessories brand Ego posts 150 percent jump in annual turnover

Figures released by Manchester-based accessories brand Ego, for the year 2020, show that revenue increased by 150 percent in comparison to 2019, and traffic to the site rose by an average of 50 percent with 100,000s of visitors to the site daily. In what has been a difficult year, Ego credits 2020’s success to a a string of major collaborations...

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Fashion

Molly-Mae launches footwear collection with Ego

Love Island’s Molly-Mae Hague has launched a footwear edit with Manchester-based shoe and accessory brand, Ego, that is describes as being “wearable, fashion-forward and reflective" of the reality TV star’s style. The 10-piece collection features classic silhouette shapes including woven mules, embellished boots and stilettos in a neutral colour...

Fashion

Womenswear shoe brand Ego launches kidswear

Manchester-based womenswear shoe brand Ego has launched a kidswear range. Aimed at girls aged between 5-12 years old, the Mini-Me range features 17 stylish shoes, including chunky military and cowboy boots, day-to-night ballerina pumps, and knitted long boots to sparkly party shoes, which coordinate with Ego’s latest womenswear collection. The...

Retail

Footwear retailer Ego thanks social media for jump in sales

Manchester based women’s footwear retailer Ego has reported a 78 percent increase in revenue to 10 million pounds in 2018, and the company said social media has played a key role in its success The fast fashion retailer said that social media contributed 2.5 million pounds to its revenue last year, with its social-first marketing strategy...

Retail

Ego launches on the high street

Online footwear brand Ego has announced that it is officially launching on the high street with a partnership with Office. Ego will stock 19 key styles including a selection of strappy sandals, chunky boots and perspex heels in 14 of Office’s stores across the UK including its Trafford Centre Manchester and Birmingham Bullring locations, as well...