Emily in Paris news and archive

First global brand ambassador: Lily Collins becomes the face of Zalando

Zalando has appointed British-American actress Lily Collins as its first global brand ambassador to highlight the creative expression and individuality of its customers. The year-long partnership will include two major campaigns; the curation of exclusive content formats; and style edits, the Berlin-based online retailer announced on Tuesday....

Fashion

Entertainment first: Intimissimi becomes the new star brand of Emily in Paris

In 2024, the fourth season of Netflix's hit series Emily in Paris revolutionised product placement strategy by fully integrating brands into its storyline. In 2025, the brand Intimissimi (Oniverse group) has secured a prime role in the fifth season, which was unveiled this Thursday, December 18. Storyline In the third episode of the new season,...

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Fashion |Beauty

Bath & Body Works unveils collaboration with Emily in Paris

Netflix’s ‘Emily in Paris’ series is continuing to collaborate with brand partners, adding a holiday collection in collaboration with American retailer Bath & Body Works. The limited-edition Bath & Body Works x Emily in Paris collection with Paramount Consumer Products features more than 50 products designed to “captivate fans' senses and...

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Culture

The top five most influential fashion characters of 2024

What are some of the attributes that truly bring a character to life on the big screen? Personality comes to mind, their voice, their emotional portrayal and development, of course, but next to that, some of the most iconic TV and movie characters are also celebrated for their unique sense of style. Growing up, who didn’t want to dress or look...

Fashion

'Emily in Paris' spotlights designer looks with product placement

From Google and Samsung to LVMH, AMI, Jacquemus and even Lidl, brands galore take centre stage in the latest season of Netflix hit series "Emily in Paris", outshining its plot and characters. The US streaming giant has teamed up with Google to redirect viewers, using its Lens tool, to a website selling every outfit worn by the protagonists...

Fashion |IN PICTURES

Emily in Paris: Who wears what in season 4?

Emily in Paris season 4, much like previous seasons, has graced our screens with an array of dazzling outfits. FashionUnited tracked down the brands and designers behind some of the most striking looks. For this new season, of which the first part is available on Netflix since August 15, costume designer Marylin Fitoussi sourced from a...

Fashion

Emily in Paris: LISAA Mode students create 'penis pants' featured in Netflix show

Season four part 1 of Emily in Paris, released in August 2024, is creating quite a buzz with, among other things, a collection of ‘penis pants’, suits for men with visible male genitalia in all shapes and sizes. The collection was designed by some of the current fashion students enrolled at the fashion school of the Higher Institute for Applied...

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Retail

Emily in Paris redefines brand integration in streaming era

The latest installment of Netflix's hit series Emily in Paris is revolutionising the landscape of brand integration in television, potentially reshaping the future of luxury marketing. The first four episodes of season 4, which premiered to an audience of over 58 million households worldwide, showcase a sophisticated blend of narrative and...

Culture

'Emily in Paris' returns to Netflix with secondhand fashion

The fourth season of the Netflix series "Emily in Paris" premiered in Los Angeles. The series will once again focus on the adventures and misadventures, the love and heartbreak of the young American Emily Cooper during her stay in the French capital. Of course, fashion will once again play a major role. But this time it will also be about the...

Fashion |Beauty

Michel Germain Parfums unveils ‘Emily in Paris’ fragrance

Prestige fragrance house Michel Germain Parfums has unveiled a new fragrance collection with Paramount Consumer Products inspired by the ‘Emily in Paris’ Netflix series. The fragrance launch coincides with the new Season 4 of the show, created by Darren Star, centred around marketing exec Emily’s adventure in the French capital, juggling work,...

Fashion |In Pictures

Kipling unveils collaboration with TV show ‘Emily in Paris’

Following successful collections with Barbie, Peanuts and Minju Kim, bag and accessories brand Kipling is ending 2023 with another collaboration, this time with Netflix TV show ‘Emily in Paris’. Launching on November 29, the ‘Kipling x Emily in Paris’ collection takes inspiration from the “styling and peppy energy” of the TV show’s lead...

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Fashion |In Pictures

Malone Souliers unveils collaboration with ‘Emily in Paris’

Luxury footwear brand Malone Souliers has unveiled a capsule collection with ‘Emily in Paris’ ahead of the TV show’s season 3 debut later this month. The collaboration is in partnership with Paramount Consumer Products and embodies the “spirit and stylish joie de vivre” that ‘Emily in Paris’ is best known for and includes both women’s and men’s...