Fred Perry news and archive

Fred Perry: Now Open on Lexington Street

Fred Perry announced the opening of its brand new flagship location in the heart of Soho. Situated on Lexington Street, the store marks a definitive stake in the ground for the brand, celebrating its historic relationship with the local area and Soho’s enduring significance to British music and art. Credits: Fred Perry The new space is designed...

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Fred Perry x Kris Van Assche: Reinventing the Uniform of Youth

Fred Perry announces a new 13-piece capsule collection with Belgian designer Kris Van Assche, reimagining the codes of British heritage sportswear through the lens of contemporary tailoring. Titled Uniform of Youth, the collaboration launches globally on February 19, 2026. For Van Assche, former Artistic Director of Dior Homme and Berluti, Fred...

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Match point: Community and careers at Fred Perry

Triple Wimbledon champion Fred Perry’s story begins on a tennis court. His grit, elegance and refusal to bow to convention shaped not only an extraordinary athletic career but the brand he founded in 1952. When he designed his first piqué shirt, he created more than a garment: he created a symbol worn, reworked and reclaimed by generations of...

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Fred Perry sees profits grow in 2024 despite dip in revenue

British premium brand Fred Perry reported a slight decline in revenue for the financial year to December 31, 2024, as a reduction in discounting and other macroeconomic factors impacted performance. In a filing with the UK’s Companies House, the label reported a revenue decrease of 3.7 percent compared to the year prior, amounting to 143.6...

FashionPress Release

Fred Perry and Palace unveil collaborative collection

Fred Perry and Palace have joined forces for a collaborative release that bridges British sportswear heritage with contemporary street culture. The partnership introduces a collection that places the Fred Perry Shirt at its core while expanding into complementary pieces that reflect both brands’ identities. Heritage Meets Street Culture The...

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Work in Fashion: Discover premium employers shaping the industry's future

Fashion is shaped by heritage, innovation and the people who bring both to life. From French elegance to American sportswear icons, from luxury houses to bold streetwear players, every brand carries a unique story, and each one offers a different way to grow a career. Behind timeless designs and trend-setting collections stand teams of...

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Fred Perry introduces its first adaptive shirt

Japanese-owned British sports and fashion brand Fred Perry has launched its first-ever adaptive shirt to make its fashion more accessible. Based on the iconic Fred Perry ‘M3600’ classic twin tipped piece, the Adaptive Fred Perry Shirt has been crafted for increased ease of dressing by replacing the traditional buttons with two concealed magnetic...

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Fred Perry reports profit growth, revenues up 10 percent

British sporting and fashion brand Fred Perry reported a 4 percent increase in its annual profit before tax to 16.3 million pounds. The company’s revenue for 2023 increased by 10 percent to 149.1 million pounds, gross profit rose to 76.9 million pounds with a gross margin of 51.6 percent. In a statement, filed on Companies House UK, the company...

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Fred Perry posts sales and profit growth

Fred Perry Limited has reported a 20.8 percent jump in revenue in the year ended December 31, 2022. The British fashion brand made revenue of 135.7 million pounds in the period as its company-owned stores and wholesale and distributor customers returned to normal trading levels, according to filings at Companies House. The company reported a 34...

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Fred Perry sees increase in 2021 profit, revenue amid Covid recovery

British fashion label Fred Perry saw its revenue increase 10.4 percent in 2021 despite a “very mixed” year “dominated” by the Covid-19 pandemic. Revenue for the year came in at 112.4 million pounds, up from the 101.8 million pounds it reported in 2020 when the company was hit hard by lockdowns, like many fashion businesses. It said store...

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Design Museum to celebrate Fred Perry with a free exhibition

The Design Museum is to host a free exhibition in June celebrating 70 years of the Fred Perry polo shirt and the legacy of one of Britain’s most enduring sportswear brands. ‘Fred Perry: A British Icon’ is a collaboration between the brand and the museum and will invite visitors to explore the company’s beginnings in 1950s Britain and get to know...

Fashion |In Pictures

Fred Perry unveils collaboration with Adish

British brand Fred Perry has unveiled a new collaboration with Israeli-Palestinian clothing brand Adish to highlight both brands’ mutual interest in craftsmanship. The five-piece Fred Perry x Adish capsule sees the Israeli-Palestinian-owned brand reworking Fred Perry silhouettes with traditional Palestinian craft techniques to support Adish’s...