Fred Perry news and archive

Fred Perry sees increase in 2021 profit, revenue amid Covid recovery

British fashion label Fred Perry saw its revenue increase 10.4 percent in 2021 despite a “very mixed” year “dominated” by the Covid-19 pandemic. Revenue for the year came in at 112.4 million pounds, up from the 101.8 million pounds it reported in 2020 when the company was hit hard by lockdowns, like many fashion businesses. It said store...

CultureFeatured

Design Museum to celebrate Fred Perry with a free exhibition

The Design Museum is to host a free exhibition in June celebrating 70 years of the Fred Perry polo shirt and the legacy of one of Britain’s most enduring sportswear brands. ‘Fred Perry: A British Icon’ is a collaboration between the brand and the museum and will invite visitors to explore the company’s beginnings in 1950s Britain and get to know...

Fashion |In Pictures

Fred Perry unveils collaboration with Adish

British brand Fred Perry has unveiled a new collaboration with Israeli-Palestinian clothing brand Adish to highlight both brands’ mutual interest in craftsmanship. The five-piece Fred Perry x Adish capsule sees the Israeli-Palestinian-owned brand reworking Fred Perry silhouettes with traditional Palestinian craft techniques to support Adish’s...

Fashion

Fred Perry launches tennis-inspired capsule with Oi Polloi

Fred Perry have teamed up with Manchester-based retailer Oi Polloi on a four-piece capsule collection inspired by luxe ‘70s leisurewear and the sportswear brands rich tennis history. Taking inspiration from the best-dressed man in tennis, the court-ready capsule collection includes a made in England Harrington Jacket in cotton twill, with full...

Fashion

Fred Perry reunites with Charlie Casely-Hayford for second collection

British menswear designer Charlie Casely-Hayford is collaborating with Fred Perry for a second time on a collection featuring modern staples inspired by cherished garments passed down through generations. “I am creating something new from something old, celebrating cherished garments that are passed down and their cultural relevance through the...

Fashion Featured

Fred Perry collaborates with Nicholas Daley

Fred Perry is collaborating with emerging British menswear designer Nicholas Daley on a capsule collection for summer 2021, celebrating how they both explore their intertwined connections with music and fashion. The capsule features two polo shirts, a parka and a bomber jacket inspired by iconic roots reggae musician Peter Tosh, highlighting the...

BusinessFeatured

Fred Perry buys George Cox footwear

Fred Perry Holdings has acquired the trading business of Geo J Cox Ltd and will add footwear brand George Cox into its wider group of British brands including Fred Perry and Lavenham, which is owned by the Japanese parent company Hit Union. George Cox, a name synonymous with quality and craftsmanship since its beginnings in 1906 will be...

Retail

Fred Perry opens new Paris store

British brand Fred Perry has opened its latest flagship store in the Le Marais district in Paris. The 1,130 square foot store, designed by architect Buckley Gray Yeoman, is located on Rue Vieille du Temple and has been designed to blend British heritage with Paris street life to act as a destination for arts and culture, as well as a retail...

Fashion Featured

Fred Perry pulls polo shirt adopted by US far-right group 'Proud Boys'

Fred Perry has stopped selling its classic black and yellow polo shirt after it became associated with US far-right group the Proud Boys. The British fashion brand said it is pulling the shirt in the US from September 2019 and will not sell it there or in Canada again until it’s “satisfied that its association with the Proud Boys has ended”. The...

Fashion

Fred Perry and Raf Simons celebrate the 100 Club

Fred Perry has teamed up with Raf Simons to launch a collection inspired by subculture and the energy of youth, with an autumn/winter 2020 range paying homage to London’s most famous basement, the 100 Club. Simons, currently co-creative director of Prada, has reinterpreted classic Fred Perry pieces and infused them “with the sensibilities of his...

Business

Sales and profit increase at Fred Perry

For the year to March 31, 2019, British clothing company Fred Perry Limited reported net turnover of 122.2 million pounds (160.2 million dollars), an increase of 3 percent compared to the previous year. The company said in accounts filed with the Companies House UK that sales in the UK remained at the same level as the previous year, while sales...

Retail

Fred Perry opens doors of New York flagship

Fred Perry has opened the doors of its new flagship store on Broome Street in Lower Manhattan. The new store will become Fred Perry’s North American outpost and marks a ten-year collaboration between the British brand and architectural firm BuckleyGrayYeoman which designed the store. The outside of the 700-square-foot space looks to celebrate...