Freemans news and archive

Freemans reinvents itself with new campaign starring Sophie Ellis-Bextor

British digital department store Freemans is undergoing a brand refresh driven by a new campaign starring Sophie Ellis-Bextor. The retailer unveiled the ‘Murder on the Dancefloor’ singer as the face of its autumn/winter 2024 project, which is ringing in a renewed strategy for the upcoming season. With this, Freemans has set out to appeal to a...

People

Freemans names new chief merchandising officer

Digital department store Freemans has appointed Susie Calvert as its new chief merchandising officer, replacing Linda Quinn, who retired in autumn 2023. Calvert has more than 30 years of experience in the UK and global retail sector, and previously worked as a trading director at Debenhams and contributed to the launch of start-up,...

Business

Freemans reports “strong” Christmas performance

Digital fashion and homeware department store Freemans, which axed its iconic paper catalogue after 118 years last year, has reported continued growth over the Christmas period. In the eight weeks to December 31, 2023, Freemans reports “strong” growth with sales up 5 percent, compared to the same period last year. The online retailer, which has...

Business

Freemans axes catalogue after 118 years

Freemans, which calls itself a digital department store, has scrapped its paper catalogue after 118 years as it “moves with the times”. In a statement, Freemans said it would be purely a digital-only business moving forward, as online sales and customer numbers grow, as part of its transformation into a digital pureplay business. Since launching...

Retail

Freemans to expand third-party offering with new ‘Brand Studio’

Online department store Freemans is looking to onboard more fashion, beauty and home third-party brands with the launch of a new ‘Brand Studio’ programme. The Bradford-based online retailer said it is open to pitches from both up-and-coming brands and established big-brand names, irrespective of size, to join the UK’s ‘fastest growing’ digital...

Fashion |Beauty

Freemans unveils first-ever beauty box as category sales up 33 percent

Digital department store Freemans has launched its first-ever beauty box after reporting that beauty sales have “soared” 33 percent in the first five months of the year. The limited-edition ‘The Beauty Box by Freemans – Summer Edition’ features a selection of seven full-size products and various travel and sample sizes across skincare, haircare...

Fashion

Freemans launches new casual womenswear range

Online clothing retailer Freemans has launched a new 40-piece range called ‘Freestyle’ offering casual daywear for women. The range has been designed in-house and will be exclusive to the online retailer to “fill a casual daywear market opportunity,” a growing segment that it has identified due to “a shift in how we dress due to changing work...

Fashion

Freemans unveils collaboration with Mark Heyes

Online fashion and lifestyle retailer Freemans has unveiled an exclusive womenswear collaboration with stylists and TV presenter Mark Heyes. The ‘Love, Mark Heyes’ collaboration marks the first collection Heyes has designed himself and takes inspiration from his years of styling TV celebrities and viewers. The range launches with an initial...

Culture

Freemans secures sponsorship deal with ITV’s Loose Women

Online department store Freemans has revealed it has entered into a two-year, six figure, cross-platform partnership with Loose Women, an ITV show. Set to air from May 2, the exclusive sponsorship will see the retailer deliver idents, voiced by panellist Nadia Sawalha, at the start, during and the end of each episode of the popular lunchtime...

Business

Freemans expands beauty offering, relaunches ‘Beauty Call’

Online department store Freemans has announced the expansion of its beauty category, with 800 new SKUs from well-known beauty brands to be introduced to the site just in time for spring/summer 2022. Olay, Charles Worthington, Nude by Nature, Sanctuary Spa and St. Tropez are among the sought-after brands to become available, alongside other niche...

Fashion

Henry Holland to launch homewares with Freemans

Digital department store Freemans has signed up designer Henry Holland for an exclusive homewares collection featuring contemporary textiles, soft furnishings, decorative accessories, and statement furniture for autumn/winter 2021. The Henry Holland Modern Living collection will be available from September and features 100 affordable pieces that...

Retail

Freemans adds Bonprix to strengthen value credentials

Online retailer Freemans is strengthening its value fashion offering with the addition of Bonprix to its portfolio. The German fashion value brand, Bonprix, owned by Freemans Grattan Holding’s parent company Otto, will add 5,000 pieces to Freemans, ranging from 4.99 pounds covering all wardrobe essentials from lingerie through to outerwear....