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Asda unveils branding refresh as part of wider strategy

Supermarket giant Asda has revealed a new brand identity and logo as part of a wider strategy that looks to take consumers’ preferences and perspectives into account. Executed following “extensive customer research”, Asda has updated its logo, typography and colour palette to reflect traits imposed on the retailer outlined in the survey’s...

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Asos, Boohoo and Asda promise “landmark changes” following CMA greenwashing probe

The UK’s Competition and Markets Authority (CMA) has reported that fashion e-tailers Asos and Boohoo, along with supermarket clothing brand George at Asda, have signed formal agreements to use “only accurate and clear green claims” moving forward as it cracks down on “greenwashing” in the sector. The move follows the CMA launching a greenwashing...

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