George at Asda news and archive

Billie Faiers launches debut swimwear with George at Asda

Supermarket clothing brand George at Asda has unveiled a new swimwear collection with collaborator TV personality Billie Faiers, building on the success of her previous womenswear and children’s collections. The swimwear collection launches on July 4 and has been crafted with Faiers' “individual aesthetic to bring an injection of glamourous...

Business

George owner Asda names David Devany as VP of ecommerce

Asda has appointed David Devany as vice president for ecommerce, who is joining the company Iceland Foods. At Iceland Foods, he held the role of group chief customer, marketing and digital officer since 2020. The company said in a statement that Devany brings over 25 years of experience in ecommerce, digital and marketing, and will focus on...

Business

Asda revenue rises in FY23, George business continues growth

UK supermarket giant Asda has welcomed a notable uptick in its revenue for the fiscal year 2023, increasing to 21,898 million pounds (excluding fuel) at a year-on-year growth rate of 7.1 percent. Net profit for the period came to 195 million pounds, up from a net loss of 354 million in FY22, while operating profit also improved to 637 million...

Business

TDR Capital becomes majority shareholder with 67.5 percent stake in Asda

Funds managed by TDR Capital, a UK-based private equity firm, have acquired Zuber Issa’s shares in Asda. Mohsin Issa remains a co-owner in Asda alongside TDR Capital. The company said in a release that TDR Capital now owns 67.5 percent of Asda with 22.5 percent owned by Mohsin Issa and 10 percent by Walmart Inc. The transaction is set to...

Retail

Asda to update George departments as part of 50 million pound retail investment

Supermarket giant Asda has outlined its plans for a 50 million pound store upgrade programme as it looks to improve the shopping experience of its customers. While the programme is set to be carried out over 170 stores in total, 50 of larger stores will receive major updates, including the introduction of new in-store services and features....

Business

Asda revenues up as George ‘outperforms’

Supermarket giant Asda has reported promising financials for the first quarter ending March 31, during which its revenues rose 6.6 percent to 5.3 billion pounds. Among the contributors, the retailer’s clothing brand George at Asda was cited to be a strong benefactor as it “outperformed the fashion and homewares markets during the quarter”, Asda...

Retail

Asda unveils branding refresh as part of wider strategy

Supermarket giant Asda has revealed a new brand identity and logo as part of a wider strategy that looks to take consumers’ preferences and perspectives into account. Executed following “extensive customer research”, Asda has updated its logo, typography and colour palette to reflect traits imposed on the retailer outlined in the survey’s...

Business

George at Asda welcomes ‘soaring growth’ in fashion sales

Supermarket giant Asda has said that its clothing brand George welcomed “soaring growth” in both online and in-store fashion sales over the latest six-month period. According to the retailer with reference to a report by Kantar, George at Asda had significantly outperformed the market, with online sales up 13.4 percent over the 24 weeks to March...

BusinessFeatured

Asos, Boohoo and Asda promise “landmark changes” following CMA greenwashing probe

The UK’s Competition and Markets Authority (CMA) has reported that fashion e-tailers Asos and Boohoo, along with supermarket clothing brand George at Asda, have signed formal agreements to use “only accurate and clear green claims” moving forward as it cracks down on “greenwashing” in the sector. The move follows the CMA launching a greenwashing...

Fashion |In Pictures

Asda’s Little Angels brand expands into kidswear

Asda’s award-winning range of baby care and food, Little Angels, has expanded into George at Asda with a new clothing range. The gender-neutral kidswear range features bright uplifting colours combined with on-trend prints and slogans designed “to bring a playful offering to customers with the same value that the Asda brand is famous for”. The...

Fashion

George at Asda teams up with The Prince’s Trust to launch Barbie collection

Supermarket fashion brand George at Asda has teamed up with The Prince’s Trust and Mattel on a Barbie-inspired collection to raise funds for the charity's #ChangeAGirlsLife campaign. The limited-edition 21-piece collection was designed by 11 young people from The Prince’s Trust's three-day ‘Get Started in Product Design’ programme with George at...

Fashion |In Pictures

George at Asda launches first elevated fashion collection

George at Asda is tapping into the ‘quiet luxury’ trend with an elevated capsule collection of timeless, quality pieces designed to “stand the test of time to be worn again and again”. ‘Exclusively at George,’ dubbed the first-ever supermarket elevated fashion collection, launches in Asda supermarkets on May 11 and features core essentials,...