Kings of indigo news and archive

Kings of Indigo FW21 Collection

Inspired by the minimalism of high-quality Japanese denim and the heritage of the American jean, the Kings Of Indigo design team brings its own unique flavor to the denim world. The seasonal collection offers around 180 pieces of jeans and apparel. The collection consists of 45% men’s styles, 50% women’s and 5% unisex pieces. Kings Of Indigo...

19 Mar 2021

Fashion

Kings of Indigo links Candiani for sustainable denim capsule collection

Dutch denim brand Kings of Indigo has teamed up with Italian denim mill Candiani to launch a new sustainable capsule collection. The collection is made using Coreva, Candiani’s patented biodegradable and compostable stretch denim, which for the first time is available in three colourways - blue, black and ecru. The ‘Swim Upstream’ collection,...

8 Feb 2021

Fashion

Kings of Indigo launches first biodegradable stretch denim and denim capsule collection enabling use of (organic) cotton to be reduced by 77%

Amsterdam's Sustainable denim brand Kings of Indigo has set the goal to create an entire collection made of recycled and man-made fibers by 2025. This year they take two big steps in getting closer to that goal. In April they drop their Bio-stretch capsule collection: a sustainable alternative for stretch denims in which traditional elastane is...

13 Dec 2019

Fashion

From wood to wardrobe: Kings of Indigo presents Woody Trilogy, a sustainable story about TENCELTM Lyocell fibers.

• In 10% of its AW19 collection, Kings of Indigo uses cutting-edge TENCELTM Lyocell fibers and TENCELTM Lyocell fibers produced with REFIBRATM technology. • To tell the story, the denim lifestyle brand introduces Woody Trilogy: an insight in how wood pulp is transformed into cellulosic fibers in a closed loop production process with high...

30 Oct 2019

Fashion

Kings of Indigo now 100% vegan

Kings of Indigo is now FULLY vegan & present their ‘no new cotton’ capsule collection: Re Gen. When Tony Tonnaer founded the Kings of Indigo company nine years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. He believed that neither sustainability nor...

1 Jul 2019

BusinessFeatured

Kings of Indigo buys shares back from Varova

Europe’s leading sustainable denim brand, Kings of Indigo, is set to become independent once more. Founder and owner of the Amsterdam-based brand, Tony Tonnaer confirmed to FashionUnited that the denim brand has purchased back its shares from its former major shareholder Varova Fashion Group. “We are extremely grateful for Varova’s considerable...

18 Apr 2018

Retail |INTERACTIVE Featured

Denim Capital Amsterdam: This is where all the big brands are

When Adriano Goldschmied, co-founder of leading Italian denim label Diesel, better known as the 'Godfather of Denim', was asked to explain the special bond that exists between the Netherlands and denim, his answer was clear and concise: ”The Dutch have jeans in their blood. Denim fits with their mindset.” Amsterdam has the reputation of being...

4 Oct 2017

Fashion |INTERACTIVE MAP Featured

The travel route of your Kings of Indigo jeans

Kings of Indigo is one of the few denim brands in the industry which can proudly say that it is sustainably driven. Currently ranked by Rank a Brand as the most sustainable denim brand in Europe, Kings of Indigo aims to bring together the roots of American denim and the minimalistic simplicity of Japanese jeans to create stylish, sustainable...

2 May 2017

The travel route of your Kings of Indigo jeans

2 May 2017

RetailFeatured

In Picture: Kings of Indigo unveils debut retail concept at Modefabriek

Amsterdam - Sustainable denim brand Kings of Indigo took the next step in opening its own mono brand store this week by unveiling its first retail concept at the 42nd edition of the Dutch fashion trade fair Modefabriek. It was the first time the brand had a full scale stand at the trade fair, which drew a lot of attention from the visitors. “...

24 Jan 2017

Fashion Featured

How to solve the denim's industry problem with fit

London - Times are tough for fashion retailers, but even tougher for denim retailers as the denim market remains under pressure. Global denim sales are still on the rise, thanks to an increasing middle class in countries such as China - however a recent study from Euromonitor has revealed a slump in sales in the industry's core markets, Western...

4 Nov 2016

Retail |INTERVIEW Featured

How Kings of Indigo continues to thrive in a market "under pressure"

Amsterdam - It has been said that the rise of yoga pants and ‘athleisure’ has led to a denim crisis. Jeans, the ultimate and perhaps universal go to item of clothing, are faced with an increasing number of influences, ranging from consumer preference for fit, pricing and awareness regards sustainability. Although globally, the demand for denim...

18 Oct 2016