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LACOSTE news and archive

Lacoste unveils Daniil Medvedev's signature logo

French fashion and sportswear label Lacoste has unveiled a new signature logo for tennis star and ambassador Daniil Medvedev. The logo was launched in celebration of the Russian tennis player’s first Grand Slam victory in 2021 and a world number 1 ranking last season and has been designed to characterise Medvedev’s personality on and off the...

17 Jan 2023

Fashion

Lacoste signs on three Olympic athletes as new brand ambassadors

French fashion label Lacoste has signed on three Olympic athletes as its new brand ambassadors: water polo player Ashleigh Johnson from the USA, shooter Ruth Mwandumba from UK and German gymnast Marcel Nguyen. They are now Lacoste ambassadors and have signed a partnership with the brand that will last until 2025. Lacoste thus reaffirms its links...

11 Jan 2023

Fashion

Lacoste partners with three new Olympic athletes

Lacoste has announced a new collaboration with three Olympic athletes who will serve as ambassadors for the brand: Ashleigh Johnson, Ruth Mwandumba, and Marcel Nguyen. By committing to a partnership until 2025, the brand is showing its connection and support for the Olympics and Paralympics, the brand said. The 28-year-old Ashleigh Johnson is...

9 Jan 2023

PeopleFeatured

Lacoste creative director to exit company after four years

Premium sportswear label Lacoste has announced its creative director Louise Trotter will be leaving the company after nearly four years in the top position. In a release, the brand said Trotter is stepping down from the role to “pursue new projects”. Speaking on her time at Lacoste, Trotter said: "I am honoured to have served the legacy of René...

6 Jan 2023

Business |Beauty Featured

Lacoste buys back fragrance license and signs with Interparfums SA

French fashion and sportswear label Lacoste has bought back its fragrance license from Coty for an undisclosed sum and signed a new deal with Inter Parfums, Inc.’s majority-owned Paris-based subsidiary, Interparfums SA. In a statement released from Coty, the beauty company said that the selling back the fragrance license was by “mutual agreement...

21 Dec 2022

Business

Lacoste opens virtual reality store in partnership with Emperia

Lacoste has unveiled its first-ever virtual store, developed in partnership with Emperia, a virtual store development platform for retailer and fashion. On entering the store, customers can move around a space inspired by the brand’s signature details, in an interior that is reminiscent of a crocodile’s mouth. The showroom features five seasonal...

29 Nov 2022

Retail |In Pictures Featured

In Pictures: A look into retailers’ new stores in Battersea Power Station

Following a nine billion pound transformation plan, the Battersea Power Station finally opened its doors on October 14, decades after the coal-fired power station was decommissioned as an energy plant. Over its first weekend, the Grade II-listed location reported that over a quarter of a million visitors had descended on the site, which also...

28 Oct 2022

Business

Lacoste appoints Catherine Spindler as deputy CEO

Sportswear brand Lacoste has announced it will be welcoming Catherine Spindler as its new deputy chief executive officer. Spindler, who initially joined the MF-owned brand in 2019 as chief brand officer, will be tasked with continuing the premiumisation of Lacoste and strengthening its identity throughout all of its markets and distribution...

11 Oct 2022

People

MF Brands Group, Lacoste tap new EVP of tech, data and transformation

Gilles Lebret has been named as the new executive vice-president of technology, data and transformation at Lacoste and its parent MF Brands Group. In his new role, Lebret is tasked with accelerating the transformation of Lacoste - as well as the group’s other brands, The Kooples, Gant, Tecnifibre, and Aigle - by providing them with “the...

4 May 2022

Fashion

Lacoste launches first-ever collection conceived by handisport athlete

French fashion label Lacoste has teamed up with quadri-amputee swimmer Théo Curin to create the very first collection bearing the name of a handisport athlete, intended for both people with and without disabilities. Until now, only non-disabled athletes have had this privilege. “The new Théo Curin line confirms Lacoste’s desire to transcend...

12 Apr 2022

Fashion |In Pictures

Lacoste unveils Minecraft collaboration

French sportswear brand Lacoste has collaborated with video game Minecraft on a collection of spring/summer 2022 essentials that merges the codes of both brands. Lacoste x Minecraft offers a 360° wardrobe for men, women and children, with ready-to-wear pieces ranging including polo shirts, sweatshirts, caps, sports bras and leggings, alongside...

14 Mar 2022

People

Lacoste names Venus Williams as new global ambassador

Tennis star and founder of lifestyle brand EleVen, Venus Williams has been named the new global ambassador for Lacoste. In a statement, Lacoste said that Williams “embodies all the ambitions of the new fashion-sport silhouette created by Louise Trotter,” and will showcase the brand's new vision offering versatile clothing to cater to women’s...

1 Mar 2022