Menswear news and archive

SS24 Menswear trend preview: Reconnecting with nature

“Consumers are so much more aware of our symbolic relationship with nature,” Michael Fisher, the vice president and creative director of menswear at Fashion Snoops, told FashionUnited when asked about fashion’s evolution alongside the environment. The intertwining of these two elements is something that has become increasingly prominent on...

Fashion

Form, fashion, function: Ma.strum enters German market for SS24 season

British menswear brand Ma.strum is taking its first steps on the German market and is currently seeking agents and distributors. With their utilitarian design and innovative, functional material, Ma.strum shows great potential to cater for the German customer who values functionality and quality. Ma.strum was originally launched in 2008 as a...

BusinessFeatured

Percival bolsters board to lead brand strategy and business growth

British menswear brand Percival, looking to double sales figures and expand international growth, has appointed Cheryl Calegari as non-executive chair and Dan Rookwood as a board director to bolster its investment group VGC Partners board. In a statement, Percival said that the Calegari and Rookwood bring a wealth of experience and will be...

Fashion Featured

Pitti and MFWM: Milan gears up for a jam-packed SS24 menswear season

As the fashion week season swiftly approaches, Milan is beginning to prepare for its always anticipated menswear events, with a string of occasions that offer up notable debuts, long-awaited comebacks and an exploration of alternating categories. Kicking off the season will be Pitti Uomo, set to be held between June 13 to 16. For its 104th...

Fashion |Interview Featured

Lestrange founders on Europe expansion and why circularity is no silver bullet

London-based label Lestrange opened its first international store earlier in May on Amsterdam’s bustling Nines Streets - or ‘de Negen Straatjes’. The menswear brand, founded by William Green and Tom Horne, focuses on seasonless wardrobe staples that are smart, versatile, and durable. FashionUnited popped into the new store and spoke to Green and...

BusinessFeatured

Italian men's fashion exports skyrocket

Exports of Italian men’s fashion concluded 2022 on a high note, showcasing robust growth, according to data released during a press conference for Pitti Uomo 104. The Confindustria Study Center for Sistema Moda Italia revealed that exports from January to December 2022 saw a remarkable increase of 24.7 percent compared to the previous year,...

Fashion

Exclusive archival prints: Eton unveils a collection of limited edition shirts

By repurposing existing fabrics for a new purpose, the design team at Eton has taken a renewable approach with a carefully curated selection of easy-to-wear, timeless designs that will weave in a touch of nostalgia and style to your shirt collection. Within their commitment to reduce their environmental impact, Eton has breathed new life into...

Business

Authentic Brands names Versa Group as Geoffrey Beene licensee

Authentic Brands Group, a global brand development, marketing and entertainment platform, has announced that Versa Group, a leading manufacturer of men’s apparel, will produce and distribute men's dress shirts for Geoffrey Beene. In a statement, Authentic said the products will be available at a wide range of department stores, speciality...

Fashion

Trendstop Fall/Winter 2023-24 Men’s Catwalk Color

Trendstop brings FashionUnited readers a first look at the key color directions emerging from the Fall Winter 2023-24 runway collections. Fall 2023 offered a new thematic perspective on color with designers favoring singular hues or tonal palettes of subtle shade variations to convey their seasonal message. Colors are imbued with a deeper...

Fashion

Trendstop Fall/Winter 2023-24 Men’s Catwalk Print

Trendstop brings FashionUnited readers an insight into the key catwalk print and graphics directions informing Fall Winter 2023-24. Print design taps into key aspects of new consumer mindsets, focusing on transeasonal longevity and gender-fluid versatility. Nature themes illustrate consumer desire to reconnect with the real word environments...

Fashion |In Pictures Featured

Mr Porter and Arket design exclusive men’s and children’s collection

Luxury e-tailer Mr Porter is teaming up with Nordic lifestyle brand Arket, part of the H&M Group, to launch a limited-edition menswear and childrenswear capsule collection inspired by nature. The colourful collection, which marks the first collaboration of its kind for both brands, launches on March 15 and will feature 120 pieces, including...

Fashion

Zegna launches customisation tool to enhance customer experience

Italian menswear brand Zegna is looking to rewrite the consumer luxury experience with the launch of its Zegna X digital customisation tool. Zegna has been developing its digital personalisation technology Zegna X for two years to “bridge the gap between physical stores and digital channels” to allow its style advisors to serve customers on a...