My Jewellery news and archive

My Jewellery opens a second boutique at Schiphol Airport

My Jewellery has expanded its presence in travel retail with the opening of a beautiful second store at Schiphol. The new boutique, located at Schiphol Plaza (landside), offers more than 140 m² of retail space and features a complete selection of jewellery, accessories and clothing. Its strategic location makes the store easily accessible to a...

Fashion Partner Content

My Jewellery's community: "your fans are your strongest influencers"

Success lies in a brand's narrative and the community that identifies with it. To think of My Jewellery as merely a jewellery and clothing brand is to miss the essence of how it uniquely captures the attention of Gen Z. My Jewellery, founded by Sharon Hilgers out of a passion for jewellery and self-expression, now describes itself as a 'love...

RetailPartner Content

New Dutch brand at Schiphol: My Jewellery opens in Lounge 1

Schiphol has further expanded its retail offering with the arrival of a new Dutch success story; the popular jewellery and lifestyle brand My Jewellery has opened its doors in Lounge 1. The boutique is fully furnished in the brand's recognisable style and offers a select range of jewellery, accessories, and gifts. The arrival of My Jewellery is...

Fashion Partner Content

My Jewellery and Vogue NL launch collaboration with international power

This summer marks a special collaboration for My Jewellery: the Dutch jewellery and fashion brand is joining forces with Vogue NL for a unique campaign with international appeal. A new step that fits perfectly with the global brand ambition of My Jewellery and aligns with their mission to connect, celebrate, and surprise women. A unique...

Fashion Partner Content

More than add-ons: how My Jewellery gives accessories a leading role in wholesale

My Jewellery firmly positioned itself in recent years as a leading accessories brand with a direct connection to Gen Z. What began as a direct-to-consumer success formula has now grown into a hybrid strategy in which wholesale forms a crucial growth facilitator. In conversation with Thom Timmer, head of business development at My Jewellery, it...

RetailPartner Content

My Jewellery opens 40th boutique: The role of physical retail in an omnichannel strategy

The Dutch jewelry and lifestyle brand My Jewellery is celebrating a significant milestone: the opening of its 40th boutique. The new store, located in Hasselt, Belgium, not only marks the brand's physical growth but also underscores its broader omnichannel strategy, further strengthening My Jewellery's market position. “Our expansion strategy...