Newbie news and archive

Newbie to open six UK stores during 2025

Swedish brand Newbie has announced plans to open six new stores in the UK throughout the course of 2025, bringing its store count in the region to 13. The label, owned by the Kappahl Group, is currently undergoing an international expansion plan, which zones in on establishing a presence in key markets to meet increased demand. The first of the...

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Newbie Expands Further in the UK with Seventh Store Opening in Guildford

Newbie, the beloved childrenswear brand under the Kappahl Group, proudly announces the opening of their seventh store in the United Kingdom. Located in Guildford, Surrey within the greater London area, this new store marks a significant milestone in Newbie’s ongoing expansion and solidifies its growing presence in the British market. The store...

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Swedish childrenswear brand Newbie expands in UK, three stores planned

Newbie, a Swedish children’s apparel brand, is cementing its commitment to the UK market with the opening of a store in London’s Canary Wharf. The location is set to open its doors on September 26, and will be followed by a further two physical stores in Brent Cross and Guildford on October 17 and 31, respectively. It will bring the brand’s...

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Business

Kappahl spins off Newbie as separate business unit, appoints Thomas Kusoffsky as VP

Kappahl is turning the Newbie brand into a separate business unit. To lead the new business unit, Thomas Kusoffsky has been appointed vice president of Newbie. Kusoffsky, who was previously the CEO of Smarteyes, the company said in a statement, will join Kappahl in the fall. The new organisational structure will be implemented from June 1, 2023....

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Business

Kappahl turning Newbie brand into a separate business unit

Swedish fashion company Kappahl Group has announced that its kidswear brand Newbie will be a separate business unit to optimise its full potential. In a statement, Kappahl said that the new business unit would be led by Thomas Kusoffsky, who has been appointed vice president of Newbie, with a new organisational structure for the brand to be...

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Kidswear brand Newbie to launch on rental service Hyber

KappAhl’s brand Newbie is strengthening its position as a supplier of affordable and responsible kidswear by offering a selection of its range to rent via Hyber. The move is part of KappAhl’s commitment to be more sustainable and circular, explained the brand in a statement, while also making their clothing available to more people, while “...

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Newbie opens pop-up at Gatwick Airport

Swedish fashion and lifestyle brand for children, Newbie is continuing to increase its retail footprint in the UK with a new pop-up store opening at Gatwick Airport. “Building a store on these conditions has been an exciting challenge for our fantastic team: the store is only 25 square metre in size, round to the shape and has no walls - but wow...

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KappAhl full-year sales up but gross margins take hit

Swedish fashion retailer KappAhl has reported a 3 percent increase in sales to 4.9 billion Swedish Krona (403 million pounds or 449 million euros) for the year to August, while gross margin fell to 59.5 percent from 61.8 percent last year. Full-year operating profit at the company fell to 168 million Swedish Krona (13.8 million pounds or 15.4...

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Newbie opens at Centre:MK

Swedish fashion and lifestyle brand for children, Newbie has opened its first permanent store outside of London at Centre:MK, following its successful pop-up at the shopping centre during its Newbie on Tour. Located on Sunset Walk in Centre:MK, Newbie’s new store spans 1,377 square foot and is situated next to Oliver Bonas, and houses its...

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Four new retailers sign space at Meadowhall as footfall grows

Four new retailers have signed leases at the British Land-owned Meadowhall shopping centre in Sheffield. Swedish lifestyle brand for children Newbie will be opening a 900-square-foot store, one of its first to open in the UK outside of London. Additionally, the Newbie summer bus, which acts as a mobile, digital and social showroom for the brand...

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Newbie to open first two UK stores outside London

Newbie, the babywear chain of Swedish retailer Kappahl, will see its first two UK stores outside of London opening in August. The stores, in Sheffield and Milton Keynes, add to the brand’s fast-growing British portfolio. Since late 2017, Newbie has opened six physical stores as well as an online store in the UK. The brand also kicked off its...

Retail

Kappahl to open two new Newbie stores in the UK

Swedish childrenswear brand Newbie launched by Kappahl in 2010 is spreading its footprint in the UK. The company said, in April Newbie store will open in Bluewater and another one in Westfield London White City shopping centres bringing the brand’s UK footprint to four stores and e-commerce, with 20 stores in total in the UK, Sweden, Norway,...