Olymp news and archive

Olymp Signature debuts at KaDeWe, expanding into all three KaDeWe Group stores

German menswear brand Olymp is expanding its premium Olymp Signature range with dedicated brand spaces at KaDeWe, Alsterhaus and Oberpollinger, marking the line's debut at KaDeWe. It is the first time Olymp Signature is represented across all three KaDeWe Group department stores at once. The Signature range is built on two-ply fabrics,...

FashionPress Release

OLYMP marks 75 years, from shirt specialist to lifestyle brand

German menswear brand OLYMP is marking its 75th anniversary in 2026. The company, based in Bietigheim-Bissingen in Baden-Württemberg, started out producing shirts in a laundry room and has grown into an internationally recognised fashion business. Its range today spans shirts, jumpers, polo shirts, T-shirts, trousers, jackets and accessories,...

BusinessPress Release

OLYMP Signature collection features a refined premium image

OLYMP Bezner KG in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) is refining the brand identity of its exclusive OLYMP Signature collection. The redesigned product logo emphasises the brand’s high quality standards and gives this premium line an even more distinct identity under OLYMP’s umbrella. OLYMP is...

BusinessPartner Content

OLYMP: New label concept ensures a consistent brand experience

OLYMP Bezner KG, based in Bietigheim-Bissingen, Germany, has been renowned for its outstanding shirt expertise for 75 years. Simultaneously, the fashion brand is consistently evolving, creating modern looks for complete outfits that naturally blend business and casual wear. As a logical next step, OLYMP has revised the visual identity of its...

BusinessPartner Content

Olymp-Bezner-Stiftung donates more than 100,000 euros to children in need

The OLYMP-Bezner-Stiftung was founded in 2008 by the Bezner family with a private endowment of one million euros. Its commitment, both domestically and internationally, has proven highly effective over the past two decades. The foundation aims to support children and young people worldwide in the areas of upbringing, health and education. In...

BusinessPartner Content

OLYMP places responsibility for people and the environment at its core

"Responsibility is only a value when it is lived up to." With this central quote from Mark Bezner, owner and CEO of OLYMP Bezner KG, the company, internationally renowned for high-quality menswear, is launching its new communication on corporate responsibility and sustainability. In the future, OLYMP will label each product with its individual...

Fashion Partner Content

OLYMP Signature: spring/summer 2027 collection report

Moments in the sun The OLYMP Signature spring/summer 2027 collection embodies effortless ease. It captures a lifestyle that combines tranquillity, confidence and self-determination. The collection translates soothing simplicity into modern elegance. Inspired by the slower pace of country life, it creates space for clarity, well-being and...

Fashion Partner Content

OLYMP unveils exclusive 2026 Matchday polo shirt collection

OLYMP Bezner KG is no longer known solely for high-quality businesswear. Today, the internationally established fashion brand based in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) is equally synonymous with hybrid looks and relaxed casual styles. This includes the polo shirt as an absolute essential of men’s fashion....

Fashion Partner Content

OLYMP presents ‘Moments in the Sun’ – Spring/Summer 2027

Summer has a quiet allure: breathable fabrics, softer silhouettes, and a light that seems to slow the day down. Crafted not just for the season, but for moments that last. This collection captures the spirit of summer, evoking the feeling of an endless summer afternoon. The collection unfolds in four distinct modules. Each showcases a different...

People

Olymp-Bezner Group appoints Philipp Lübbenjans to lead Eterna relaunch

Just over two months after acquiring the brand rights for Eterna, the Olymp-Bezner Group has brought Philipp Lübbenjans, a former top manager of the shirt and blouse specialist, on board. The 41-year-old has extensive management experience at Eterna Mode GmbH, which filed for insolvency last December and had to announce the cessation of its...

BusinessPartner Content

OLYMP views sustainability as a corporate responsibility

OLYMP Bezner KG, based in Bietigheim-Bissingen, Germany, has published its 2025 sustainability report. The family-owned company is continuing its voluntary reporting on sustainability activities across environmental, social, and governance areas, a practice it began ten years ago. The latest report documents the internationally renowned apparel...

Fashion Partner Content

OLYMP: ‘Dress for Yes’ – perfectly dressed to say ‘I do’

Just in time for the 2026 wedding season, OLYMP Bezner KG is presenting an attractive collection of festive looks. The brand, known for its high-quality menswear and based in Bietigheim-Bissingen, Germany, has designed the collection to make the big day fashionably unique. The special wedding range from OLYMP includes shirts in various designs,...