Olymp news and archive

OLYMP: New label concept ensures a consistent brand experience

OLYMP Bezner KG, based in Bietigheim-Bissingen, Germany, has been renowned for its outstanding shirt expertise for 75 years. Simultaneously, the fashion brand is consistently evolving, creating modern looks for complete outfits that naturally blend business and casual wear. As a logical next step, OLYMP has revised the visual identity of its...

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Olymp-Bezner-Stiftung donates more than 100,000 euros to children in need

The OLYMP-Bezner-Stiftung was founded in 2008 by the Bezner family with a private endowment of one million euros. Its commitment, both domestically and internationally, has proven highly effective over the past two decades. The foundation aims to support children and young people worldwide in the areas of upbringing, health and education. In...

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OLYMP places responsibility for people and the environment at its core

"Responsibility is only a value when it is lived up to." With this central quote from Mark Bezner, owner and CEO of OLYMP Bezner KG, the company, internationally renowned for high-quality menswear, is launching its new communication on corporate responsibility and sustainability. In the future, OLYMP will label each product with its individual...

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OLYMP Signature: spring/summer 2027 collection report

Moments in the sun The OLYMP Signature spring/summer 2027 collection embodies effortless ease. It captures a lifestyle that combines tranquillity, confidence and self-determination. The collection translates soothing simplicity into modern elegance. Inspired by the slower pace of country life, it creates space for clarity, well-being and...

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OLYMP unveils exclusive 2026 Matchday polo shirt collection

OLYMP Bezner KG is no longer known solely for high-quality businesswear. Today, the internationally established fashion brand based in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) is equally synonymous with hybrid looks and relaxed casual styles. This includes the polo shirt as an absolute essential of men’s fashion....

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OLYMP presents ‘Moments in the Sun’ – Spring/Summer 2027

Summer has a quiet allure: breathable fabrics, softer silhouettes, and a light that seems to slow the day down. Crafted not just for the season, but for moments that last. This collection captures the spirit of summer, evoking the feeling of an endless summer afternoon. The collection unfolds in four distinct modules. Each showcases a different...

People

Olymp-Bezner Group appoints Philipp Lübbenjans to lead Eterna relaunch

Just over two months after acquiring the brand rights for Eterna, the Olymp-Bezner Group has brought Philipp Lübbenjans, a former top manager of the shirt and blouse specialist, on board. The 41-year-old has extensive management experience at Eterna Mode GmbH, which filed for insolvency last December and had to announce the cessation of its...

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OLYMP views sustainability as a corporate responsibility

OLYMP Bezner KG, based in Bietigheim-Bissingen, Germany, has published its 2025 sustainability report. The family-owned company is continuing its voluntary reporting on sustainability activities across environmental, social, and governance areas, a practice it began ten years ago. The latest report documents the internationally renowned apparel...

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OLYMP: ‘Dress for Yes’ – perfectly dressed to say ‘I do’

Just in time for the 2026 wedding season, OLYMP Bezner KG is presenting an attractive collection of festive looks. The brand, known for its high-quality menswear and based in Bietigheim-Bissingen, Germany, has designed the collection to make the big day fashionably unique. The special wedding range from OLYMP includes shirts in various designs,...

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OLYMP wins test for best non-iron white shirt

The white shirt is a timeless classic. It is the epitome of modern business elegance and an essential basic in every wardrobe. The non-iron version makes it particularly easy to care for and ensures a consistently crease-free appearance. According to a recent shirt test by the weekly magazine “Stern”, the best examples in this segment come from...

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OLYMP secures rights to shirt and blouse brand Eterna

For many decades, the OLYMP and Eterna brands have been competitors. Now, the OLYMP Bezner Group from Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) has acquired all trademark rights, specifically those regarding the core brand ETERNA, from Eterna Mode GmbH in Passau. The Bavarian shirt and blouse specialist filed for...

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Olymp: new campaign with Oscar winner Matthew McConaughey

World-renowned Oscar winner Matthew McConaughey has been the brand ambassador for international menswear brand OLYMP since 2025. This unique collaboration now marks the beginning of a new advertising phase for 2026. Mark Bezner, managing partner of OLYMP Bezner KG, says: “Matthew McConaughey and OLYMP – it’s a perfect fit. Just like our...