Olymp news and archive

OLYMP: ‘Dress for Yes’ – perfectly dressed to say ‘I do’

Just in time for the 2026 wedding season, OLYMP Bezner KG is presenting an attractive collection of festive looks. The brand, known for its high-quality menswear and based in Bietigheim-Bissingen, Germany, has designed the collection to make the big day fashionably unique. The special wedding range from OLYMP includes shirts in various designs,...

Fashion Partner Content

OLYMP wins test for best non-iron white shirt

The white shirt is a timeless classic. It is the epitome of modern business elegance and an essential basic in every wardrobe. The non-iron version makes it particularly easy to care for and ensures a consistently crease-free appearance. According to a recent shirt test by the weekly magazine “Stern”, the best examples in this segment come from...

BusinessPartner Content

OLYMP secures rights to shirt and blouse brand Eterna

For many decades, the OLYMP and Eterna brands have been competitors. Now, the OLYMP Bezner Group from Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) has acquired all trademark rights, specifically those regarding the core brand ETERNA, from Eterna Mode GmbH in Passau. The Bavarian shirt and blouse specialist filed for...

Fashion Partner Content

Olymp: new campaign with Oscar winner Matthew McConaughey

World-renowned Oscar winner Matthew McConaughey has been the brand ambassador for international menswear brand OLYMP since 2025. This unique collaboration now marks the beginning of a new advertising phase for 2026. Mark Bezner, managing partner of OLYMP Bezner KG, says: “Matthew McConaughey and OLYMP – it’s a perfect fit. Just like our...

PeoplePartner Content

Olymp: Nine decades of shirt pioneer Eberhard Bezner

Eberhard Bezner was born on December 31, 1935, in Stuttgart, Württemberg, as the only child of OLYMP founder Eugen Bezner and his wife Wilma (née Klaus). He grew up in Bietigheim and Ingersheim in the Ludwigsburg district. After completing his schooling in Bietigheim in 1950, he began a qualified apprenticeship in textile wholesale and retail in...

Fashion Partner Content

Olymp – Autumn 2026 collection report

The autumn edit 75 Years of OLYMP. And More to Come. The new collection creates hybrid worlds, bridging the gap between business and casualwear. It is clean, modern and confident. Which styles are key this autumn? This season, we are focusing on modern essentials that are taking centre stage. We have deliberately developed these key pieces to...

Fashion Partner Content

Olymp Signature – Report on the Autumn/Winter 2026 Collection

The Autumn Edit The exclusive OLYMP SIGNATURE Autumn/Winter 2026 Collection combines traditional manufacturing with modern influences, rekindling the rich history of local craftsmanship. The past is interpreted in a contemporary manner, where timeless elegance harmoniously meets innovative design approaches. Crafted with the utmost care and...

FashionPress Release

OLYMP ranks among international leaders in responsible wool use

Fashion supplier Olymp Bezner KG (Olymp) ranks among the leading brands globally for the use of mulesing-free wool. A recent report by global animal welfare organisation Four Paws confirms this status, identifying Olymp as an industry pioneer. The company leads particularly in transparency, traceability and product labelling. As part of the...

Retail

OLYMP opens online shop for Italy

Clothing supplier Olymp Bezner KG (Olymp) is further expanding its international e-commerce presence. On Monday, the shirt specialist announced the opening of its own online shop for the Italian market. Following previous openings in Germany, Austria, Switzerland, Belgium, Luxembourg, the Netherlands and France, the company now possesses eight...

FashionPress Release

OLYMP x Matthew McConaughey at Breuninger

International fashion brand Olymp has successfully showcased Hollywood star, Oscar winner and bestselling author Matthew McConaughey across its retail partners' spaces since their collaboration began in January 2025. The brand has now realised a particularly impressive activation with premium partner Breuninger. Following successful pop-up...

Member

People

Daniela Bethonico takes over as Olymp’s head of supply chain

German shirt manufacturer Olymp has appointed Daniela Bethonico as its head of supply chain. The company said in a statement that she commenced her new role work on July 1, 2024. She succeeds Johann Trischberger, who has been appointed to the company’s management team. He will now form part of a new leadership quartet alongside Mark Bezner, Kai...

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People

Olymp names Johann Trischberger as MD replacing Mathias Eggle

German shirt-maker Olymp has announced that after four decades with the company, its managing director Mathias Eggle will step down in mid-2024. The company has appointed current director of production and procurement, Johann Trischberger as the new MD, who will form a new management quartet together with Mark Bezner, Kai Graf and Heiko Ihben...