Pour Moi news and archive

Pour Moi partners with Wunderkind to grow DTC offering

Lingerie, swimwear and womenswear brand Pour Moi is partnering with performance marketing solution Wunderkind to boost first-party data capture and optimise its owned direct-to-consumer (DTC) channel engagement capabilities to drive performance and growth. Launched in 2006 as a size-inclusive lingerie brand Pour Moi has expanded its offer into...

Fashion

Pour Moi lingerie joins ‘Brands at M&S’ line-up

Lingerie and swimwear retailer Pour Moi has launched an edited lingerie range as part of Marks & Spencer’s growing ‘Brands at M&S’ online platform. The move marks a full circle moment for Pour Moi founder and chief executive Michael Thomson as he worked for several years in the M&S lingerie department, which sparked his passion to launch Pour...

FashionPress Release

Pour Moi collaborates with the embodiment of girl power itself: Mel B

Mel B and Pour Moi join forces for the Own Your Confidence campaign with the shared belief that everybody deserves to feel confident no matter what shape, size or skin tone they may be. The campaign is dedicated to women celebrating women. Supporting women is at the core of everything Pour Moi does. We believe that everybody should feel...

RetailPress Release

Global lingerie & swimwear brand Pour Moi opens first pop-up store to showcase their clothing collection

The global lingerie and swimwear brand Pour Moi, continues to expand its brick-and-mortar strategy with the opening of their new pop-up store in the heart of Chester today, Friday 11th November 2022. Speaking of the opening of the new store, Founder and CEO Michael Thomson says “I’m extremely excited about opening our new pop-up store in...

FashionPress Release

UNDIE-S.O.S: India Reynolds answers men’s most googled lingerie questions

India Reynolds answers men’s most googled lingerie questions as men’s underwhelming underwear knowledge revealed · New research reveals a rise in men buying lingerie for their partners · The study, by Pour Moi, shows most men don’t know their partners bra size · Former Love Island star and lingerie designer, India Reynolds answers men’s most...

FashionPress Release

India Reynolds Celebrates The Launch Of Her First Recycled Swimwear Collection With Pour Moi

Reality Star, influencer and model, India Reynolds celebrates the launch of her first recycled swimwear collection in collaboration with Pour Moi. Get ready to make a statement this summer with fashion-forward swimwear. Made from recycled materials (including plastic bottles, waste yarn & fishing nets), India’s new swimwear collection includes...

FashionPress Release

Vicky Pattison launches her Summer Edit with Pour Moi

Vicky Pattison teams up with the global lingerie and swimwear brand Pour Moi for a second time to create her latest Summer Edit, full of stylish, stunning lingerie, sculpting swimwear and fabulous clothing. The new Pour Moi x Vicky Pattison Edit, will help you bring out your inner confidence - getting you ready to take on anything the day throws...

Fashion

Pour Moi launches Covid-19 charity edit

British lingerie brand Pour Moi has launched a ‘Charity Edit’ collection of lingerie, swimwear, loungewear and sportswear with all profit from sales being donated to four UK charities on the frontline fighting against Covid-19. The collection launches on May 1 with Pour Moi pledging to raise a minimum of 100,000 pounds, donating 25,000 pounds to...