Eloquii launches bridal "pop in" with Ella & Oak
Eloquii has made its latest foray into the bridalwear market. The popular retailer specializing in women’s clothing sized 14 to 28 partnered with bridal retailer Ella & Oak. The collaborative effort will see a series of bridal "pop-in” shops in four key Eloquii locations. Starting February 28, Eloquii will host Ella & Oak styles in a traveling...
14 Feb 2020
Tamara Mellon integrates inclusive sizing to boot collection
Luxury footwear brand Tamara Mellon has launched inclusive sizes for the first time. The company's popular Icon Boot now comes in three options for calf size, as a response to consumer demand. "When Icon first launched, it quickly became a bestseller," reads the Tamara Mellon website. "But when we started hearing from women who said it didn’t...
17 Oct 2019
Over 75 percent of plus size women ‘hate’ shopping on high street
Over 75 percent of plus size women in the UK ‘hate’ shopping on the high street and only one in 10 enjoy shopping in retail stores, new research reveals. A poll, conducted by size-inclusive British hosiery brand Snag, found that due to a lack of size inclusivity in stores, over two thirds (67 percent) of women are being deterred from shopping on...
30 Aug 2019
10 steps by brands and retailers towards size inclusivity
Traditional beauty ideals are increasingly being challenged, broadening sensibilities and evolving aesthetics that accept and embrace a varied range of individuals. With the number of overweight and obese adults increasing in the United States and Europe, the demand for plus size clothing too increases. While plus-size models like Ashley Graham...
24 Jul 2019
Dolce & Gabbana becomes the first luxury fashion house to extend sizes
Dolce & Gabbana is the first luxury fashion house to extend its size range to 20 (22 in the UK and 54 in Europe) -- an inclusive move on the part of the brand which has been recentlyaccused of racismbecause of an advertising campaign aimed at the Chinese audience. In a statement sent to British newspaper The Telegraph, designers Domenico Dolce...
18 Jun 2019
Universal Standard extends sizing to 00-40
Universal Standard has furthered its size inclusivity even more. Founded with the mission to offer consumers appropriate fits in sizing that is reflective of real women's bodies, the brand originally offered sizes 6 through 32 when it launched in 2015. It will now offer all sizes between 00 and 40 across all products. Since its beginning,...
23 May 2019
Video: Sportmax AW19 ready-to-wear collection
Sportmax Fall Winter 2019 - 2020 fashion show at Milan Fashion Week FW19 Ready-To-Wear. Source: Kendam, YouTube.
9 Apr 2019
Video: Women sizes 0 to 28 try on the same Barbie dress
Women sizes 0 to 28 try on the same vintage-style Barbie dress. We asked them how they like the dress and what they think of the size-inclusive line. Source: Glamour, YouTube.
4 Apr 2019
Madewell to offer wider side range
The long-running women’s clothing brand Madewell is set to expand its size offerings. The company will now make available dresses, tops and jackets that go up to 3X while denim pieces will range from 23 to 37. The 52 new pieces mark a step forward for the brand as it joins several notable fashion houses like Savage X Fenty, ASOS, Loft and New...
6 Aug 2018
J.Crew to tap on the U.S. 21.4 billion dollars plus-size opportunity with new label
J.Crew is all set to capitalize on the 21.4 billion dollars plus-size opportunity with the launch of a new, size-inclusive collection called Universal Standard for J.Crew. The new fashion line offers clothing in sizes ranging from XXS to 5X. Deborah Weinswig from Coresight Research highlights at ‘Forbes’ that the women’s nonstandard-size...
23 Jul 2018