Sneakers news and archive

New sneaker brand Solk unveils its first biocircular shoe

After developing millions of shoes for global brands such as Adidas, On Running, Helly Hansen and Zara, David Solk and Irmi Kreuzer decided to launch their own brand, combining comfort, style and responsibility. At the Global Fashion Summit, which also addressed the rights of nature, they presented their first model, the ‘Fade 101’ sneaker,...

FashionPress Release

Louis Vuitton introduces LV BUTTERSOFT Sneaker created by Pharrell Williams

Louis Vuitton introduces the LV BUTTERSOFT Sneaker created by Pharrell Williams. Unveiled as part of the Fall-Winter 2025 Men’s Collection, the emblematic runner fuses the studies of streetwear and dandyism central to the practice of the Men’s Creative Director. Proposed in twenty-four variations, the LV BUTTERSOFT Sneaker will be available for...

Fashion

Nike and Levi’s tease summer collaboration

Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...

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Business

Unify Brand Partnerships adds Jason Markk and Xero Shoes to strengthen footwear portfolio

Unify Brand Partnerships, one of the UK’s leading distributors of premium lifestyle and activewear brands, has announced two new additions to its growing portfolio, securing UK distribution rights for Jason Markk and Xero Shoes. The deals mark a significant expansion of Unify’s influence in the high-growth sneaker care and barefoot footwear...

Fashion

End turns to vintage Mizuno model for latest anniversary collaboration

Fashion retailer End has selected Mizuno's Wave Rider 10 for its latest collaboration, highlighting how retailers are increasingly mining overlooked athletic archives to create exclusive partnerships that bypass the saturated market for contemporary sneaker releases. Originally launched in 2007, the Wave Rider 10's shock absorption technology...

Featured

Fashion

How scarcity sells: New Balance's "once every 5 years" sneaker strategy

New Balance is preparing to release its Made in USA 1300JP trainer this May, marking the sixth iteration of a product strategy that has become a textbook case in scarcity marketing within the athletic footwear sector. The Boston-based company restricts availability of the model to once every five years, a deliberate constraint that has...

Retail

JAK launches in the UK with Selfridges

Portuguese premium sneaker brand JAK is making its UK debut exclusively with luxury department store Selfridges in London. Founded in Lisbon, JAK has built a following across Europe for its high-quality leather sneakers utilising ethically sourced materials. Until now, the brand was direct-to-consumer, and the partnership with Selfridges marks...

Fashion |In Pictures

Gabriela Hearst launches its first sustainably made sneaker

Luxury fashion brand Gabriela Hearst has launched its first sustainably crafted sneaker, featuring materials that have a lower impact on the environment. The Ohio, which debuted on the catwalk during Gabriela Hearst’s spring/summer 2025 show, has been designed to reflect the brand’s foundations in quality and craftsmanship while lowering its...

Fashion |In Pictures

New Balance expands ‘Made in UK’ collection

American sneaker brand New Balance has added a new style to its ‘Made in UK’ collection, which combines walking shoe heritage with contemporary design for a more formal aesthetic. The ‘Allerdale’ is named after the historical district in Cumbria, home to the brand's UK manufacturing facility in Flimby, and draws its cleaner silhouette from the...

Fashion

Karhu launches US resale programme

Finnish athletic footwear brand Karhu has launched a US resale programme powered by Archive, the technology platform that powers resale businesses for more than 50 brands globally, including The North Face, Oscar de la Renta, New Balance, and Dr. Martens. The resale programme is called Karhu Renewed and has been designed to extend the lifecycle...

Fashion |In Pictures

Nike unveils debut signature shoe for basketball star A’ja Wilson

American basketball player A’ja Wilson, who plays for the Las Vegas Aces of the Women's National Basketball Association (WNBA), has unveiled her debut signature shoe with sports giant Nike. Wilson, who has earned two WNBA rings, two Olympic gold medals, an NCAA crown and three WNBA MVP awards, has worked closely with the sportswear brand for...

Featured

Fashion

Anta, Ugg and Ralph Lauren come out on top in StockX’s ‘Big Facts’ index

Marketplace and resale platform StockX has published its sixth annual ‘Big Facts: Current Culture Index’, in which it outlined which brands made the biggest impact and drove the most demand for 2024. The company used the report as an opportunity to highlight its own achievements: that it had surpassed 60 million lifetime trade over the year, and...