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sneakers news and archive

Fashion

Sustainable fashion: Ethletic sneakers are fair, vegan and sustainable

Trendy, expensive, wasteful - this is how one could sum up the current worldwide sneaker boom. Unfortunately, the environment is often a secondary consideration when producing the most popular models, and at the end of their lives, sneakers end up in the hazardous waste bin. German sneaker brand Ethletic proves that fashion and environmental and...

8 May 2020

Fashion

Asics launches new line of eco-friendly running shoes

Japanese sports brand Asics has launched a new line of running and sport-style shoes that use recycled polyester made from PET bottles in the shoe upper, as part of its commitment to sustainability. The 'Edo Era Tribute Pack’ collection have been designed to underscore Asics' sustainability credentials by honouring the eco-friendly practices of...

28 Apr 2020

Fashion

Nike celebrates 30th anniversary of Air Max 90

Air Max Day 2020, Nike’s annual dedication to its revolutionary cushioning Air sole sneaker, is this year honouring the Air Max 90, which is celebrating its 30th anniversary. Nike released its first-ever Air Max 1 On March 26, 1987, a model that is regarded by most as a footwear masterpiece, and over three decades later it’s undeniable that the...

26 Mar 2020

Fashion

Casablanca x New Balance

Sportswear brand New Balance has teamed up with luxury men’s apres sport fashion house, Casablanca to debut the new 327 silhouette. Casablanca has brought its “luxury-meets-sport design philosophy” to the new sneaker, inspired by New Balance’s archive of 70’s runners, as well as pulling inspiration from Casablanca founder and creative director,...

10 Mar 2020

Fashion

Coach launches new footwear collection Coach CitySole

American fashion brand Coach is expanding its offering of footwear with the addition of Coach CitySole. According to an announcement from the brand, the new collection combines the label’s aesthetic with leading technology to increase comfort and flexibility while minimizing impact and weight. The collection launches with three styles for men...

4 Feb 2020

Fashion

Reebok and Maison Margiela debut footwear collaboration

French luxury fashion house Maison Margiela debut its footwear collaboration with sportswear giant Reebok during Paris Couture Week. The collaboration combines an iconic style from each brand, Reebok’s Instapump Fury sneaker from 1994 and the Margiela Tabi split-toed shoe from 1988, and draws on themes key from the spring/summer 2020 couture...

3 Feb 2020

Fashion

StockX reveals most popular sneakers of 2019 after surpassing 1 billion dollars in GMV

StockX, the “fashion stock market” recentlyvalued at 1 billion US dollars, has announced it surpassed 1 billion US dollars in gross merchandise value (GMV) in 2019, having grown its global buyer and seller registrations by more than 100 percent. These results reflect the company’s efforts to diversify its product categories and grow its business...

20 Jan 2020

Fashion

The sneakers that will dominate 2020

2019 was a big year for sneakers, according to Statista, with a billion pairs of athletic sneakers sold, and the global sneaker resale market hit an estimated 6 billion US dollars, and Detroit-based StockX, the world’s first ‘stock market of things’, has shared the big winners of last year, as well as what is going to big in 2020, including the...

6 Jan 2020

Fashion

CEO Interview: Q&A with George Sullivan, founder of The Sole Supplier

With the goal to provide accurate trainer news and release information for the UK and European market, The Sole Supplier was founded in 2013 by George Sullivan. Their community of partners (brands and enthusiasts) provides them with new and exclusive content daily alongside the company’s in-house team of experts. Through working with over 50...

19 Dec 2019

Culture

Design Museum placing a spotlight on sneakers in 2020

Know your Air Jordans from your Air Force 1s? The Design Museum is set to place a spotlight on sneakers with a new fashion and design exhibition opening in May next year geared at the exploration of ‘sneakerheads’. ‘Sneakers Unboxed: Studio to Street’ will open on May 6, 2020, and will showcase sneaker performance, subculture and fashion, as it...

11 Dec 2019

Fashion

Skechers launches new limited edition Premium Heritage holiday capsule

Skechers has unveiled the latest drop in its new Premium Heritage line, this one a holiday capsule. The Premium Heritage line features only capsules of statement styles made from high-end materials with limited production quantities, as a means to stay current with current trends in footwear. Skechers president Micahel Greenberg explained in a...

14 Nov 2019

Retail

Sneaker marketplace Goat launches AR ‘try-on’ feature

Sneaker platform Goat has launched a Try-On feature in their app that uses AR technology to allow users to see what they’d look like wearing rare and exclusive sneakers. The new feature allows Goat’s over 20 million users to virtually try on some of the rarest Nike Dunks, such as Deftones, FLOM, Wu-Tang and Iron Maiden, as well as Air Jordan...

4 Oct 2019