Swarovski news and archive

Jeweller Swarovski to cut 400 jobs

At least 400 of a 2,200-strong workforce are set to leave Austrian crystal manufacturer Swarovski at the beginning of 2026, the Tyrol Chamber of Labour (AKT) announced on Thursday. According to the Austrian employee representative body, the number could rise to 500 “if the majority of the remaining workforce does not agree to a reduction in...

FashionPress Release

Celebrating 130 years of Joy with Swarovski Creators Lab Collaborations

Swarovski Creators Lab was launched in 2021 as a catalyst for creativity – a space dedicated to discovery, technology, and curiosity – where diverse objects could be reimagined through the transformative power of crystals. Each Swarovski Creators Lab collaboration pays homage to Swarovski’s rich heritage and savoir-faire, while pushing the...

FashionPress Release

Swarovski brings crystal artistry to the Off-White™ runway

Swarovski has collaborated with Off-White™ for New York Fashion Week, bringing its crystal savoir-faire to the brand’s SS26 ready-to-wear collection. Tailored silhouettes, layered textures, and expressive embellishment define the collection, with Swarovski Crystals masterfully applied on outerwear, denim, and accessories. From cropped bombers...

FashionPress Release

Swarovski unveils new Vienna Collection to mark 130 years of joy

To honor the Austrian House’s 130 years of creativity, innovation, and mastery of light, Swarovski Global Creative Director Giovanna Engelbert has designed the Vienna Collection taking inspiration from the timeless elegance and grace of the emblematic Swarovski Swan. The limited-edition collection is named after the city of Vienna, where...

FashionPress Release

Swarovski sparkles at home - and beyond

Capturing the essence of joyful living, SWAROVSKI's Homeware Collection transforms everyday into a statement of elegance, blending timeless crystal craftsmanship with modern design. From striking centrepieces to playful figurines, each creation captures light – and attention – in spectacular style. Whether you’re curating your home, marking a...

Culture

Swarovski’s ‘Masters of Light’ exhibition heading to Hollywood

Austrian crystal house Swarovski has confirmed that its immersive ‘Masters of Light’ exhibition is heading to Hollywood in Los Angeles, after sold-out stops in Vienna, Milan, Shanghai and Seoul. The exhibition, envisioned by Swarovski’s global creative director Giovanna Engelbert and curated by British fashion journalist and critic Alexander...

People

Swarovski appoints new UK and Ireland general manager

Swarovski has named Samantha Jeffries as its new UK and Ireland general manager. Her appointment comes as the jewellery specialist looks to move forward with strategic goals in the regions, where it plans to expand its ‘Pop Luxury’ positioning and deepen customer connection. Jeffries has already been a part of the Swarovski team for over 10...

FashionPress Release

Swarovski: new collection champions circularity with a twist

Drawing on 130 years of creativity, innovation and savoir faire, Swarovski launches Chroma Twist, a collection developed with circular design principles at its core. Designed by Global Creative Director, Giovanna Engelbert, the jewelry incorporates elements of the Austrian House’s Circular Design Framework, developed in partnership with the...

FashionPress Release

Swarovski celebrates Spring-Summer 2025 campaign with Ariana Grande

For Spring-Summer 2025, Academy Award nominated, global pop icon and Brand Ambassador, Ariana Grande, embodies the Mathemagical world of Swarovski – a fantasy world of color and light, transforming in a metamorphosis that reflects creativity, savoir-faire, and joyful self-expression. In celebration of the House’s 130th year, Swarovski Global...

Member

Business

Crystal group Swarovski marginally increases sales in 2024

Austrian company Swarovski Crystal Business recorded sales growth of six percent to 1.9 billion euros in the year to December 31, 2024. The growth driver was the jewellery segment, which grew by 9 percent, three times as fast as the general market, the company stated in a press release. All regions contributed to the growth, however Europe lead...

Fashion

Swarovski unveils collaboration with Ariana Grande, pop-up opens in Harrods

Jewellery brand Swarovski has unveiled its first collaboration with brand ambassador Ariana Grande, alongside a series of global pop-ups dedicated to the joint collection. The Wicked-star worked on the 16-piece line with the brand’s global creative director Giovanna Engelbert, with the duo intending to channel both Grande’s “radiant spirit” and...

Fashion

CFDA and Swarovski expand partnership with Re:Generation Innovation Fund

The Council of Fashion Designers of America (CFDA) has announced a “newly evolved partnership” with the Swarovski Foundation in the form of a fund designed to support early-stage creatives with innovation at the core of their new business ventures. The ‘Re:Generation Innovation Fund’, which has now opened its applications for 2025, is seeking “...