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amazon fashion news and archive

Fashion

Amazon launches its first global fashion sale

Amazon Fashion has launched its Big Style Sale - a new global initiative the retailer has started to offer consumers around the world savings on numerous fashion purchases. The retailer said that the event is an opportunity for fashion brands of all markets and sizes to expand the reach of their current assortments. Amazon's private label...

22 Jun 2020

Retail

Amazon reportedly planning ‘Fashion Summer Sale Event’ in June

Amazon is reportedly launching fashion summer sale event on 22 June to “jump-start” sales and help provide a revenue boost for its sellers impacted by the Covid-19 pandemic. The retail giant notified sellers Tuesday that it's hosting an invitation-only “Fashion Summer Sale Event”, according to a document seen by CNBC. It’s expected to run...

3 Jun 2020

Fashion

Tommy Jeans launches exclusive collection with Amazon Fashion

Tommy Hilfiger and Amazon have joined forces to launch a capsule collection between Tommy Jeans and Amazon Fashion. Featuring five denim styles, the new capsule is exclusively available at Amazon Fashion's Destination Denim. Inspired by the origins of the Tommy Hilfiger brand, the assortment nods to 80s and 90s vintage looks. Style themes...

25 Oct 2019

Retail

Amazon Fashion launches AI-powered StyleSnap

Amazon introduced its latest innovation in select markets today. The retail giant's fashion category has integrated a feature called StyleSnap to its app to change the way consumers discover clothing online. StyleSnap is powered by AI, using machine learning to find clothing and styles by analyzing a photo. Users simply need to upload a photo to...

15 Oct 2019

Fashion

Amazon Fashion announces experiential "Destination Denim"

Amazon Fashion is going offline. The fashion arm of the global retailer will launch its first experiential event in Berlin later this month. Called "Destination Denim," Amazon Fashion's omnichannel event will include both online and offline offerings over a four-day period beginning on October 24 for customers in Berlin's Kuehlhaus event space....

4 Oct 2019

Fashion

Amazon Fashion presents new basics brand Meraki

Online giant Amazon announced in a press release on Tuesday that it has launched a new European private brand via Amazon Fashion: Meraki is all about clean lines, timeless shapes and quality fabric construction - easy-to-wear premium wardrobe essentials for men and women at a moderate price. Meraki is Greek and means - according to Amazon - ‘...

31 May 2018

Fashion

In Pictures: Amazon launches occasion wear brand Truth & Fable

London - Amazon has launched its new women's wear occasion wear brand named Truth & Fable. Its debut collection, for Spring/Summer 2018 features a wide range of evening wear, including dresses, separates and suiting. The new brand aims to offer "design-led special occasion pieces for women looking to be the best-dressed guest all year round,"...

6 Apr 2018

Fashion

Drew Barrymore launches lifestyle brand on Amazon

Actress Drew Barrymore has launched a new fashion and lifestyle line called Dear Drew, described as a "love letter to women around the world” on Amazon Fashion. The contemporary collection includes apparel, handbags, luggage, jewellery, lingerie, accessories and hair tools, and is already being compared to Reese Witherspoon's Draper James line,...

25 Oct 2017

Retail

Amazons opens first fashion studio Blink in India

After fashion studios in London and Amsterdam, online giant Amazon decided on India as the third location for its state-of-the-art Blink fashion studio. It will provide high-quality images and videos to fashion sellers associated with the online retailer and is an extension of Amazon's imaging and cataloguing services that helps retailers with...

18 Sep 2017

Fashion

Look: Amazon Fashion debut campaign for Find.

Online giant Amazon has unveiled its debut campaign for its first own-fashion label Find, as the US-based company aims to dominate the online fashion market in Europe. The new fashion campaign, which has been launched in the UK, Germany, Italy, Spain, and France, features eight selected looks from Amazon Find. Autumn/Winter 2017-18 collection....

5 Sep 2017

Retail

Amazon moves further into fashion with ‘see now, buy now’ Nicopanda collaboration

Streetwear brand Nicopanda have joined forces with Amazon Fashion Europe on a ‘see now, buy now’ capsule collection, set to launch this September. Nicopanda plans to showcase the six-piece, unisex collection at their Amazon sponsored, London Fashion Week debut this September 16. The Nicopanda show will be held at the ecommerce giant’s European...

31 Jul 2017

Fashion

Amazon launch The Fix, accessories exclusively for Prime customers

Amazon Fashion have unveiled their new accessories line, ‘The Fix’. Exclusively available to Amazon Prime customers, ‘The Fix’ offers a selection of handbags and footwear, with new designs added monthly. Taking florals and accessories to the next level at the launch of The Fix. Tap the link in our bio to shop the full collection now....

27 Jul 2017