Amazon Fashion Europe has launched its first-ever designer co-brand collection with the winning contestant Andrea Pitter from Making the Cut, season two. Called Terea, the capsule design pillars are based on inclusivity, affordable price points and quality garments. The collection features sleeveless, layered and swing dresses in a palette of...
21 Jul 2022
Amazon Fashion Europe has announced its first-ever partnership with Twitch, the video livestreaming service that focuses on video gaming streaming, to showcase its best summer styles and brands, including Tommy Hilfiger and Reebok. The collaboration will see two teams of Twitch content creators enter into a week-long European road trip from July...
14 Jul 2022
Prime Video’s fashion competition Making the Cut has named the 10 designers competing on season three to win one million US dollars, including fashion talent from the UK, US, Canada, Brazil, and Switzerland. The TV series premiers this August globally on Prime Video and will feature British designer Georgia Hardinge, alongside American talent...
1 Jul 2022
Amazon Fashion is tapping into augmented reality (AR) with a new interactive, mobile experience, ‘Virtual Try-On for Shoes,’ which allows customers to visualise how a pair of shoes will look on themselves. The online retailer said the feature would be available to customers in the US and Canada, using the Amazon shopping app on iOS, to virtually...
10 Jun 2022
The Council of Fashion Designers of America (CFDA) has announced that Amazon Fashion will be serving as the presenting partner for its upcoming 2022 Fashion Awards. “We’re delighted to partner with the CFDA to bring our innovation and resources to the larger fashion community and to champion CFDA’s mission of strengthening American fashion,”...
9 Jun 2022
Amazon Fashion is bringing its ‘Luxury Stores at Amazon’ concept to customers in the UK, Germany, France, Italy and Spain, following its successful launch in the US with Oscar de la Renta in September 2020. The “elevated” shopping experience will offer ready-to-wear collections from both established and emerging luxury fashion brands, including...
8 Jun 2022
Global fashion competition series ‘Making the Cut’ to return for a third season on Prime Video this summer in more than 240 countries and territories worldwide. The show will once again be hosted by Heidi Klum and Tim Gunn with Nicole Richie and Jeremy Scott returning as judges, and 10 designers will compete to win one million US dollars to...
14 Apr 2022
Amazon Fashion has launched the Local Label Hub - a new digital store shining a spotlight on small and medium-sized local brands and designers. The online hub offers brands and designers the opportunity to present their latest collections to millions of new customers, Amazon said. Brands already featured on the hub include Les Girls Les Boys,...
26 May 2021
Amazon Studios fashion design TV show, ‘Making the Cut’ has unveiled the ten designers and entrepreneurs who will feature in season 2, set to air in July. The eight-episode fashion show will debut on July 16 on Amazon Prime Video and will feature designers from six different countries, the UK, US, India, Columbia, France and Poland, competing to...
6 May 2021
Amazon Music has announced the integration of artist merchandise within its mobile app to create a new customer shopping experience. Artist merchandise will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos. Featured artists include Lady Gaga, Billie Eilish,...
11 Mar 2021
Amazon Fashion and Disney have teamed up to create a “fun and playful clothing collection” catering for kids aged between 2 and 12 years old. The new kidswear collections, available only on Amazon Fashion, are in collaboration with Amazon’s private brands Spotted Zebra and Amazon Essentials, catering for both girls and boys. The collection...
16 Dec 2020
Amazon has expanded its Climate Pledge Friendly programme to Europe following the launch last month of the initiative which aims to help shoppers more easily identify sustainable products on the retailer’s website. The programme now indicates over 40,000 Climate Pledge Friendly products across France, Germany, Italy, Spain, and the UK that meet...
28 Oct 2020
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