MUSTANG news and archive

Mustang is Launching a Major Content Campaign and Continues The New Brand Direction

Mustang, the first European denim brand, has significantly become younger in the last year with a new brand and communication strategy. Both customers and industry agree. For example, Mustang received two awards in the categories Brand Revival of the Year and Brand Strategy B2C at this year's German Brand Award. In particular, the trailblazing...

Fashion Partner Content

Mustang SS24 for Men: Welcome to the Art District

Menswear S/S 2024 Welcome to the art district Sun-bleached colours, casual styles and hand-drawn designs: Mustang’s 2024 spring/summer collection will take you on a journey through the Miami Art District. Inspired by sunlight, warmth and the famous murals, this collection celebrates art and the artist within us. Uncomplicated, unconventional,...

FashionPress Release

Mustang SS23 Womenswear Collection - Blue Is the Warmest Colour

Mustang is entirely reconceptualising its jeans for summer 2023. The new, natural look is characterised by simple styles, Japanese influences and a deep blue. Whoever hears ‘jeans’ thinks ‘blue’. This classic denim colour features prominently in Mustang’s 2023 summer collection, which pays homage to traditional Japanese fabrics and designs. The...

FashionPress Release

Mustang Spring/Summer 2023 menswear collection - Deep Blue

Mustang’s Japanese-inspired collection is like a summer breeze, with soft blues, natural materials and brand-new styles. Whoever hears ‘jeans’ thinks ‘blue’. This classic denim colour features prominently in Mustang’s 2023 summer collection, which pays homage to traditional Japanese fabrics and designs. The collection is inspired by the soft...

Fashion Partner Content

MUSTANG autumn/winter 2022 menswear collection

The theme of Mustang’s autumn/winter 2022 collection is “Berlin 90”, which has inspired the design and style of the collection and signals a turning point for Mustang. Berlin in the ’90s was a symbol of optimism and a thirst for freedom and new horizons. In a city full of history, a fallen wall meant endless possibilities. Borders burst open and...

Fashion Partner Content

Collection MUSTANG Womenswear F/W 2022

In today’s world, the real is rare, but we focus on where we started, appreciate the people who made us what we are today, and follow the path of tradition, innovation and continuous development - we have come a long way and we are real. Our collection theme “Berlin 90” underlines the mood we are in right now. We never stand still, we have a...

FashionPress Release

FREEDOM IS OUR HERITAGE: MUSTANG LAUNCHES A NEW BRAND IMAGE

Mustang has announced the launch of a new brand design and product branding for the start of the 2022 autumn/winter season. Drawing on its heritage as the first European denim brand and in line with its authentic brand values, Mustang has worked with the agency Strichpunkt to give its logo, trademark, colours, product labelling and visual...

FashionPress Release

Following successful cooperation, Mustang and C&A to end their collaboration on 1 February 2023

The two companies will be exploring new paths as the consequence of strategic realignments Schwäbisch Hall/Düsseldorf, 4 January 2022 – The jeans and lifestyle brand Mustang and the fashion company C&A will end their longstanding partnership on 1 February 2023. Despite the cooperation, which has been marked by success, Mustang will leave 303 of...

Retail

Mustang expands presence in C&A stores

Denim and lifestyle brand Mustang and fashion chain C&A are expanding their partnership: After successfully ending a test phase with best-selling Mustang basic products that started in October 2018 in around 60 premium zones of C&A, the companies announced in a joint press release on Thursday that another 340 C&A stores will open 680 Mustang...

Fashion

Personnel lay-offs at Mustang

With rising production prices, retail companies have to re-position themselves. To achieve these savings, denim lifestyle brand Mustang will have to let 16 employees go globally. The lay-offs will affect mostly the staff working in overhead functions. Mustang has about 600 employees worldwide. Over the last year, cotton prices have increased by...

Design

Bogner shines bright

Luxury denim Bogner is teaming up with Swarovski Elements and launched a crystal embellished jean. The new collaboration will be in store next Spring/Summer. Bogner has a passion for authentic denim and lifestyle collections. The new jeans are made out of summery, lightweight Tencel fabric in a new style: the Bella Boyfriend cut has the flair of...

Fashion

Mustang Jeans expands

Following its current expansion in the Asian market, Mustang Jeans opened its second flagship store in Hong Kong. The company owned monobrand store is located on the popular Lockhart Road in the Causeway Bay. The shop offers jeans bottoms, tops, accessories and complete outfits. The store opening is supported with busses around downtown Hong...